27% of all Mahindra Automotive variants contributed 50% of sales in CY 2025. The XUV 700, Furio, Scorpio Thar, Jeeto MAXX, Alfa, and TREO come in various variants, and some are in demand for their price points, features, performance, and maintenance costs.

Mahindra registered more than 1,000 variants across its automotive segments in CY 2019. Post-COVID, Mahindra product planning has been optimized through the launch of new models across various segments. In the last 6 years, Mahindra Sales have increased, but the number of variants is lower than in CY 2019. Mahindra sales are ~2X in CY 2025 compared to CY 2019. Mahindra registered (Retail sales) 956,337 units in CY 2025. The sales included SUVs, Pickups, Buses, Trucks, Mini Trucks, LCVs, electric three-wheelers, and Construction Equipment.

In the Heavy Duty Truck segment, Bulker is popular among fleet owners due to its suitability for cement and Fly Ash transport applications. The key reason is that, in this application, the Mahindra Tractor trailer has better mileage than other models.

Bolero is the leading Mahindra model, but not all Bolero variants are not top sellers; only 3 are customers’ preferred choices. It is because these 3 variants offer the best value and have greater competitive advantages.

This macro-level data shows that variant-level sales data is required to understand product-market fit.

The further Mahindra SML Isuzu acquisition required a sharp product, Brand, and Sales strategy to win the white space in the market. Product position is one of the key challenges for both companies. Our RTO- and Variant-wise Indian Automotive Sales reflect the pulse of the Indian Automotive Industry.

The post Mahindra Automotive Variants level Sales and Forecast appeared first on Autobei Consulting Group.

Scania Commercial Vehicle India

In 2015, Scania had 42 variants in the Truck and Bus segment, but in 2025, it had only 4. Of the 4 variants, 1 is contributing to the major sales.

In 2015, Scania was also selling buses such as the Scania Metrolink, driven by strong growth in this segment. However, the company is now focusing mainly on Heavy Duty Trucks for mining and a few other applications. 19 Scania Bus variants and 23 Truck variants were available in the market in 2015. Scania is struggling in India, not because of product quality issues, but because of challenges with sales, marketing, and branding. There is still market potential for the company to have an effective presence in some applications and locations in India.

Volvo

On the other hand, Volvo Trucks and Buses are leading the Premium segment in India. 20 Volvo Trucks variants registered in India in CY 2025. The 8X4 Tipper is the leading truck type in the Volvo truck portfolio, including dump trucks, and 4X2 and 6X4 truck types. FM 420 LNG Tractor 4X2 has gained traction in certain applications due to its technology and suitability. VOLVO FM500 6X4E 34 R PULLER is in demand for special applications in India, such as the transportation of heavy machines like transformers. Large logistic companies use such vehicles as ALIGN GLOBAL LOGISTICS PRIVATE LIMITED and PRC Logistics. These companies get business from companies such as Siemens, Reliance, Toshiba, and Adani. The operation cost is high for such trucks. There are around 150 tubeless tires in the trailer, and they need to be replaced after 20-30K km.

Two heavy-duty 8X4 Eicher tipper models were considered under the Volvo brand, but they were labeled with the Eicher nameplate. The company is challenged by Electric Truck OEMs such as Propel, SANY, and IPL India due to the high cost of HDT Electric Trucks in India.

The Indian Premium commercial vehicle market is small in terms of volume, but in value, it is worth having a presence. There are a few applications, like mining, where there is a deamd of the premium tippers and

Both brands have strong global brand images. The market entry strategies differ between the two companies. In terms of the market, both companies are targeting the same customer group.

Contact us to get Volvo and Scania Model- and variant-wise data and analytics reports from 2015 to 2025, and a forecast for 2035.

The post Volvo and Scania Variants wise Truck Sales data and Forecast appeared first on Autobei Consulting Group.

1,183 variants of the Tata Motors registered in CY 2025, with 354,629 units sold; 29 accounted for 50% of Tata Motors’ sales. Tata Mini Truck and Tata heavy Trucks are in the top category.  The latest sales showed that trucks and buses with better TCO are in demand. CNG fuel type is the first choice in the mini-truck segment. High-horsepower engines and payload capacity are in high demand among large-fleet owners of heavy-duty trucks. The Indian Truck Industry is moving towards higher horsepower. The same trend has been seen in Tata Commercial Vehicles. Multi-Axle Trucks are in demand, including 4X2 Rigid Haulage and Tractor-Trailers (with a Trailer, it is Multi-Axle), and Tipper 6X4 and 8X4 are among the top-selling models in their respective segments.

In CY 2020, Tata Motors sold 3,126 variants of the Truck and Bus segment and registered 224,080 units. Tata Motors’ sales were dominated by small trucks because these models were in high demand during the COVID-19 pandemic.

RTO and variants-wise Sales Data is also available with us.

In the Bus segment of Tata, the mix of LCV and HCV buses dominates sales in CY 2025, with some models in high demand across both the Light and Heavy Duty Bus segments.

One of the key strategies Tata Motors implements to win market share is launching new models with upgraded technology and useful features. Following this roadmap, the company plans to launch many new models to fill market gaps in 2026. This is an effective product strategy because it gives Tata Motors an edge over its competitors and attracts customer attention.

Data Coverage:

• All Models and Variants from GVW 2T to 55T.
• Engine details,
• Application
• Transmission
• Axle configuration
• Price
• Tyre size and Tyre Type
• Fleet owner type
• Key Features
• USP of the Models
• Product life cycle
• Duration: CY 2020 to CY 2021 and Forecast CY 2030

The post Tata Motors Commercial Vehicle Variant wise Sales Forecast appeared first on Autobei Consulting Group.

The major market for Tyres in the Indian Truck and Bus industry is replacement tyres. The replacement tyre is roughly common at 63%, OE at 20%, and export at 17%. After a trade deal with multiple countries, the export of the tyre could grow significantly in the next couple of years significanly.

Radialization is gaining popularity in the heavy-duty commercial vehicle segment, and it is expected to reach 70% over the next 5 years. Every Truck and Bus Sub segment has a different level of radial tyre adoption rate due to its different application, suitability, purchasing power, and requirements. The growth in multiple-axle truck sales and better road conditions are key drivers behind this excellent growth.

This segment’s performance depends on various parameters, such as high replacement cycles, economic indicators, freight rates, Road conditions, Overloads and payloads, and customer types and payment flexibility.

Recently, BKT Tyre also entered into this high-value segment. Some segments have a low entry barrier for the company, such as the Heavy Duty Tipper segment. On the other hand, Continental Tyre decided to leave the HCV segment in India due to several entry barriers.

The ACG Indian Commercial Vehicle Tyre dahsboard provide following benefits:

Strategic Market Intelligence:

Commercial vehicle and Tyre Market Share tracking:

• Real-time tracking of market share gainers and losers of OEMs, Vehicle Type, Models, Variants,  Tyre Type, Tyre size, and Application.
• Competitor move, launch a new tyre, and predict the movement
• Axle Load Pattern Analysis

Strategic Business, Price analytics and Product Planning:

• By having multiple factors and their impact on the Indian CV Tyre Industry. Tyre companies can make a decision based on the real-time actionable insight
• Our dashboard converts complex data into actionable insights and provides clear predictions for the future across various scenarios.
• Based on the application trend, Fuel type demand, and the adoption or penetration curve, the new tyre launch changes the market share scenario
• SKU Rationalization: Mapping with product portfolio, find the gap, missing segment, and fill the product market gap effectively
• Tyre Type trend in real time. How is the radial tyre segment share increasing across tyre size segments? This real-time tracking help for allocate the budget, customer acquisition, and R&D investment
• Track the high growth segment and high profit margin tyre size
• Live and adjusted forecasts help to schedule the production plan
• Live, updated MOP pricing and discount trends, along with product positioning by tyre size, help inform decisions on price adjustments.
• Justify the  offering of different SKUs

The post Indian Commercial Vehicle Tyre Market appeared first on Autobei Consulting Group.

Some logistics companies are burning cash because they are backed by VCs and are trying to break even within 3 to 5 years. Some of these companies have 150kW fast-charging infrastructure. How to Start an Electric Trucking Business in India includes a sustainability reporting framework (ESG-ready) and Carbon accounting integration.

After having long discussions with 60+ Fleet owners across Metro, Tier 1, and Tier II cities, we identified the Technical, psychological, and commercial Barriers. Based on feedback from fleet owners and discussions, we have prepared a blueprint to transition from ICE trucks to electric trucks.

If a Delhi-based e-commerce logistics company operates a fleet of 1 to 20 trucks in the NCR region, covering an average of 200 km per day. Profit can increase by 9X compared to Diesel trucks. For the Heavy Duty Tipper and Tractor Trailer, the prift can be between 12 and 15X.

All segments of Electric trucks, such as Heavy-Duty, Medium-Duty, and Light-Duty, are suitable for a range of applications.

We work with Small, Medium, large, and Corporate Fleet companies because each faces different challenges.

Top  Reasons Transport Companies Are Not Buying Electric Trucks:

“Everyone says electric Truck is expensive, it is around 3X compared to Diesel. Explain how long it will take to reach the breakeven point.”

Fleet owners are highly focused on the commercial viability of the Trucks. Claiming lower operating costs alone does not work. Granular-level maths work.

2. The TCO Calculation: My truck runs on an average of 200 to 300km daily. What happens if the route needs to be extended by another 100km, or if rerouting the trucks is required?
Diesel trucks offer a wide range of options. Electric Trucks require fixed points A and B for loading and unloading. This is not a technical limitation; it’s an operational problem that we help to solve. We don’t just calculate TCO; we design business models that improve your cash flow immediately.

3. Charging confusion: Charging is the most important point which key role in operating cost optimization. For the charger installation at the depot, what capacity is required, and who is responsible for payment? What is the actual electricity bill? Grid issue? What is the most efficient way to charge the Electric Truck?

4. Ideal time: My Diesel takes only 15- 20 min to take fuel and runs 15 to 18 hrs. Must the truck operate to recoup my investment or turn a profit? How will charging time be addressed when electric trucks are the ideal solution?

5. Financial numbers: How is it easy to finance the Electric Trucks? What is the resale value? If I compare a 40% down payment, is it a large amount?

6. EV Policy: How will the central or state government support us if we purchase electric trucks? What are my benefits?

How We Help You Build Your Electric Truck Business Model

We do not sell trucks, but we redesign your operating economics to improve your profitability by using electric trucks.

• Application and route-level TCO analysis
• Map profitable route
• Model and variant-specific TCO Model
• Duty cycle optimization
• Swap integration

Need to choose the most suitable routes and applications; a 10% route change can save 90% of fuel. This will not be an experiment but your first profitable transportation service.

Charging Infrastructure:

According to our survey, most fleet owners are concerned about high charging rates, such as in Bangalore, where it is 25 Rs per kWh. The per-trip rate is not feasible when considering a mix of slow and fast charging.

We help design the charging station as a profit center, not a cost center. We closely monitor all charging infrastructure parameters, vehicle specifications, and the grid. Then we recommend the setup. This includes tariff optimization, V2X and V2G capabilities, and other business models. Our AI and analytics solution ensures optimal energy utilization.

Energy Management and Control Operations:

We design, train, and operate an energy ecosystem. Multiple rules, regulations, limitations, policies, Electrical and battery system.

Branding Strategy:

We position you as a leading provider of Electric or Green Transporters.  Featured as an EV state policy impact case study.

New Customer acquisition:

Corporate and large logistics companies, such as IKEA and Amazon, and key component suppliers, such as Bosch, are recognised as premium partners. These companies may be interested in acquiring your fleet because they promote NetZero transportation.

The post How to Start an Electric Trucking Business in India appeared first on Autobei Consulting Group.

Sales of Indian electric buses are driven by specific variant names. Tracking only model-level sales, such as EcoRide X9 or VoltMax (Dummy name), yields only 30% of the market intelligence. There are various variants under a single model name. Some variants are entirely different; one accounts for 70% of sales, and another for 30%. The difference between 2 variants may be minor, but it can be highly effective in influencing customer preferences.

We provide Electric Bus data on the product, customers, and market. This data can inform your brand strategy to quickly win in the market. It also saves budget and time by investing in variants that have demand. This is a ready-made recipe to win the market.

Electric Bus Component manufacturers:

You’re not selling your components or product; you’re offering a competitive advantage and solving the problem.

The cold could be like this:

Mr. Vinod, I see your MountainMaster AC M12 33  is winning tenders in North India. Our Electric Bus data, by variant, shows that 65% of winning bids in these regions require 200 kW or more of motor power.

We’ve developed a 220kW motor specifically optimized for this type of hill application, achieving 98% efficiency above 2,000m, unlike current solutions that drop to 88%.

With your AC M12 33 variant targeting tenders in Himachal Pradesh and some northern states next month, we’d like to schedule a technical review with your engineering team this week.

Model Variant Electric Bus data turns component sales from a “commodity business” (low margins, high competition) into a “solutions business” (high margins, strategic partnerships).

You stop being “another motor supplier” and become “the motor partner for EcoTrans’s winning hill-state variants.”

That is worth 10x more, creates long-term contracts, and makes you indispensable.

For Charging and Energy management providers:

Electric Bus OEMs:

The million-dollar question is which features, specifications, and price matter to customers and buyers. The competitor is selling a variant 33D threefold more than you, 25D. This data provides you with immediate key insights into which products are in demand. Since you do not need to develop multiple variants to check which one can win the market. It saves millions of dollars and priceless time. It also provides a pricing strategy blueprint and helps you adjust your pricing to increase sales. Sometimes, a slight price change can shift market share exponentially.

OEMs included in the Database:

• Tata Motors
• Ashok Leyland
• Switch Mobility
• Olectra
• JBM
• Eicher
• PMI

Technical specs and features:

• Battery capacity
• Battery Chemistry
• Voltage
• Charging rate
• Voltage Architecture
• Motor Power and Motor Type
• Torque
• Transmission
• Range
• Bus Length
• Energy efficiency
• Charging time with AC and DC
• various Bus features like AC, Non-AC, CCTV survilence and others

In a similar way, insurance and Financial companies will also benefit directly from this Electric Bus Market intelligence product and Market.

The post Indian Electric Bus Model Variants wise Sales Data appeared first on Autobei Consulting Group.

The Indian Electric Truck database covers from Small to heavy-duty Electric trucks across all brands. In the Commercial Vehicle segment, most databases do not include model-level sales trends. The tonnage-based database provides only a market overview. We reached the highest level of data, and this variant level.

We also have a Model- and Variants-level ICE Truck database and Forecast.

Our variant-level dataset helps with demand analysis, product strategy, product planning, production planning, and sales planning. It also enables OEMs to review their powertrain transition strategies.

The Electric Truck market in India remains in its early stages. With this database, OEMs can make informed decisions about products, markets, powertrains, and pricing.

This database is highly valuable to component suppliers and venture capital firms.

IPL Tech is one of India’s leading electric truck brands. The company is a leading player in some segments and is trying to penetrate the 28T, 6X4 Tipper segment. We have conducted a comprehensive study on the suitability of electric trucks for applications. Based on current market dynamics and customer segments, we found that the 8X4 Tipper has greater market potential than the 6X4 Tipper. Based on our TCO calculation, several factors influence it, including payload limits, per-trip output, truck costs, speed, performance, and others. Many Truck applications are suitable for 6X4, 28T GVW, but that segment is mostly covered by the ICE Tipper.  However, Propel is the market leader in this segment with an excellent product range, After-sales support, and an aggressive sales strategy.

Euler offers a rich set of variant-level options for its customers and applications. IBorad also started to make its presence in the Electric Market in 2025.

The Indian Electric Truck database contain following key information:

• Variants, Model, and Brand level sales up to CY 2025 and Forecast 2030
• Battery size and Type
• Range
• Payload
• Truck Application
• Price
• Body Type – Electric Tipper, Electric Tractor Trailer, Electric Rigid Haulage, and
• Axle Configuration
• Truck dimensions

Our Database cover following OEMs:

• IPL Tech
• Propel
• Euler Motors
• Switch Mobility
• Tata Motors
• iBoard
• SANY Trucks
• Ashok Leyland
• BYD
• Olectra

The post Indian Electric Truck Model and variant wise Sales Data appeared first on Autobei Consulting Group.

Our Model- and Variant-wise Indian Truck Data is the source for this report. The Daimler India Commercial Vehicle Model-wise Sales Data is available separately for the years 2010 to 2015.

Pricing Strategy Analysis:

The company is focusing on the 250-horsepower-and-above truck segment. At the outset of its operations, DICV decided not to offer any discounts. However, the company is currently adjusting to the country’s culture and customer expectations. The price of the 3532CHX Tipper model in Jan 2026 is 60,79,000 INR, inclusive of GST. The RTO and other taxes are excluded. DICV is offering a discount of around 8-10 lakhs. The price after discount on the Tata 3532 TK Tipper Box body with radial tyres is 5,270,000 INR.

This price comparison provides useful insights into the Indian truck market’s price position and willingness to pay. Earlier, BharatBenz was 10-15% more expensive. In 2026, after the BharatBenz dealer’s discount, the price is lower than that of Tata Motors. However, the discount depends on several factors in the Indian Truck market. BharatBenz’s quoted price is still higher than Tata Motors’ in Jan 2026. These changes offer a deeper insight into how the Indian Truck market is evolving, Customer willingness to pay, and the role of brand image.

BharatBenz launched 7 new Truck Models in 2020, including updated models to cover new applications. After 2 years of sales growth, the company launched 10 New Truck Models, including upgraded existing models.

From 2015 to 2025, around 70 DICV models were available. However, only 5 models account for the dominant share of Bharatbenz’s product portfolio in most of the years. The Sales move towards multi-axle models.

Among the truck segments, Tipper, Tractor Trailer, and Rigid Haulage market shares are moving in different directions. The Tipper segment saw 1% degrowth, while Rigid Haulage saw 9.5% degrowth, and the Tractor Trailer segment showed 7.9% degrowth in CY 2025 compared to the previous year.

Generally, all new CV OEMs target the large truck fleet owners for bulk sales. MAN, AMW, and Kamaz Trucks followed the same trend when they entered the Indian Truck Market. Daimler India Commercial Vehicles is following the same strategy. Now, BharatBenz is a well-known brand in India and has high product visibility on Indian roads. However, under this strategy, growth is constrained because Small and Individual Fleet owners are the largest segment.

Winning the trust of Small and Individual Truck owners is a different game. The Dealers, workshop, and mechanics all need to train according to their expectations and understanding. ACG recently conducted the Fleet Owner Survey on factors influencing truck-buying behaviour. Based on our survey, we have developed the Truck buying framework, which OEMs can implement to win the small and individual fleet owners.

ACG conducts customer satisfaction surveys periodically. We compared the survey results from 2015 and 2025. In many areas, the DICV has improved its ratings across key parameters. However, there is still a gap between customer expectations and DICV. Especially the interaction with some dealers.

The DICV adopts a highly integrated approach. The Truck features, Technical specs, Price, and Brand strategy align.

The Brand and Product positions align with the customer segment and the applications of the Tipper, Tractor Trailer, and Rigid Haulage.

Tipper Segment: “Born of Mettle”:

The Tipper segment highlights durability, climbing power, and ease of operation in hazardous environments such as deep mines and mountain construction.

Tractor-Trailer Segment: “Revenue Maximization“:

Since the per-ton charges for truck or fleet owners’ tractor-trailers are more competitive than those for rigid haulage, the company is focusing on revenue. This is also one way to communicate about the TCO.

This can be achieved by providing better mileage, commitment to safety, Tracking, and high payload.

Rigid Haulage Segment: “Designed to Deliver”

Rigid Haulage is primarily used to deliver goods over long and short distances. Mileage and after-sales support are also key to on-time delivery.

Contact us at Info@autobei.com to get Model- and Variant-wise Sales Data and an Analytical Report.

Disclaimer: This is an independent analysis. All views are our own, based on our research and surveys. This is not an official statement from or affiliated with BharatBenz or Daimler India Commercial Vehicles (DICV).

The post BharatBenz Truck Strategy The Road Ahead appeared first on Autobei Consulting Group.

In some OEMs, only a few models account for most sales, while others sell fewer than 100 units.

The Master Data covers:

Truck and Bus Segment:

• Mini Truck,
• Pick Up Truck,
• Light Duty Truck,
• Medium Duty Truck,
• Heavy Duty Truck,
• Mini Bus, Light Duty Bus,
• Medium Duty Bus, and
• Heavy Duty Buses
• Fully Built Buses
• Chassis

Body Types:

• Tipper,
• Rigid Haulage
• Tractor-trailer
• Special Applications

The stakeholders of the Indian Truck and Bus industry have exceptional following key insights of the Indian Commercial vehicle market intelligence:

• The number of Truck and Bus models, including Electric Trucks, along with variants, launches every year
• Discontinue Models and variants
• Top Sales Models and their Applications
• Top Models technical Specification, Price range, and Key features
  • Technical specification includes Engine type, Clutch, Wheelbase, Dimensions, GVW, Payload, Suitable applications, Gearbox, Axles, Tyre size and Type, and mapping to Fleet type buyers
  • Features like comfort, safety, Warranty, and performance
  • Top 10 Models, their market share, and growth

Key Benefits for several stakeholders

1. For OEMs

• Brands: Ashok Leyland, Tata Motors, Mahindra, Eicher, Scania, Volvo, Maruti Suzuki, Force Motors, JBM, Olectra, SwitchMobility, Force Motors, Isuzu, Daimler India Commercial vehicle, Euler, IPL Tech, and Propel.
• Product Strategy and Portfolio Planning: Determine which Truck and Bus models or variants, categorized by GVW, fuel type, cabin type, and Key application, are gaining or losing market share.
• Demand Forecasting Analysis: Project demand for specific configurations, such as 6X4 or 10X2, BS-VI electric buses, and CNG variants.
• Competitive Benchmarking: Watch competitor analysis, new model launches, best-selling models, Willingness to pay, or pricing strategies.
• Lifecycle Management: Plan optimal timing to update or discontinue models based on sales trends.
• Pricing Optimization: Decide your pricing strategy based on competition or create a better value proposition to increase profit
• Regional Strategy: Analyzing dealer inventory and marketing strategy or budget with high-demand for specific models, such as tipper variants in mining or school bus models in urban areas.

2. For Component and Equipment Suppliers

• Manufacturing Planning scenario: The expected demand for various models based on vehicle GVW, Model, and Type is mapped.
• Product Development: Strengthening R&D capabilities with CV high-growth segments, including components for electric buses and CNG trucks.
• Customer Mapping: Identify growing OEMs and models to prioritize sales efforts.
• Aftermarket Strategy: Estimate spare parts demand based on model age and sales volume.
• Equipment suppliers like Tipper, Trailer, Transit mixer, Crane, Tip Trailer, and Boom pump can optimize their product fit and engineering.

3. For Investors & Private Equity Sector and Company Analysis:

• Evaluate each OEM or supplier based on model-level performance and future product pipeline.
• Identifying Growth Segments and Sub-segments: Identify high-growth segments or the largest market size segment, such as Tippers, electric buses or Trucks, and LNG trucks, for potential investment.
• Risk Assessment: Evaluate exposure to declining segments, such as diesel medium-duty trucks.
• Startup Business Plan: Assess market size and relevance for startups in electric Trucks and Buses, Telematics, or fleet solutions.
• Fleet management software and solutions providers

4. For Financial Institutions & Insurance Companies

• Resale Value Modeling: Calculate depreciation curves for each model and variant to inform used-vehicle financing decisions. The Financial companies or banks can also be flexible on the terms and conditions of the top models

The post Indian Truck and Bus Model Variants wise Sales Data appeared first on Autobei Consulting Group.

Ashok Leyland Electric Truck sales are highly volatile in 2025. Propel now ranks among the top 6 OEMs in this segment, with 2% market share. Switch Mobility, the small electric truck, has made its presence felt with 2 Models. IPL Tech is working hard to make its vehicle suitable for various new applications.

Energy in Motion is supported by Chinese OEMs Beiqi Foton. The company has launched a Truck in the Heavy Electric Truck segment, featuring a battery-swapping option. The sales number looks good over the last 3 months. SANY, another Chinese Truck OEM, is also penetrating the Indian Truck market in the heavy-duty truck segment. QUCEV sales declined, but still, the future looks highly attractive for this brand.

Recently, Blue Energy, a team of AMW trucks, received significant media coverage for its launch of a new electric truck. The company successfully sold its new truck to large logistics companies.

Our report and database provide an in-depth analysis of the Indian Electric Truck segment.

The post Why India’s Future Freight Is Electric appeared first on Autobei Consulting Group.

The application of the Truck and Bus is the key to selecting the tyre type and brand. The Truck Application-wise data covers Overload and payload truck-use pattern data.

The survey discloses the brand image and reputation of the Tyre brands like

• MRF Tyre
• JK Tyre
• CEAT Tyre
• Bridgestone Tyre
• Michelin Tyre
• Apollo Tyre
• BKT Tyre, and
• Chinese Brands

Indian Tyre Brand and Go-To-Market Strategy:

This tyre brand image directly affects purchase decisions across the various fleet-owner segments. BKT tyres Brand is highly relevant among fleet owners, especially in the Tipper segment. Below is the Brand relevance map of BKT Tyre:

This survey helps to define the target segment for various tyre sizes and types. Most of the fleet owners tried to find new entrants like BKT Tyre in this segment. BKT Tyre is already the leading player in off-road heavy vehicles. Leading players like MRF and Apollo Tyre are also facing image issues, as most fleet owners have been using these tyres for a long time.

Tyre Buying Behaviour: Tyre Brand Identity and Image

Since use, Replacement cycle, Business model,  and load patterns differ, the purchase journey is also different for the Truck and Bus segments.

JK Tyre has a strong identity for its quality in the radial Tyre segment. Apollo and MRF are known for a balance between Price and performance. The Truck Tyre replacement market is evolving rapidly. Customers are looking for a competitive price, but long life and after-sales support from the tyre manufacturer. Companies like Continental Tyre decided to leave this segment due to high costs, dealer networks, and limited engagement with fleet owners.

It is key to understand the challenges, buying criteria, customer engagement, relationship-building, and competitive offerings across various customer segments. Our latest survey decoded it.

Willingness to Pay:

Brand reputation and trust play a significant role in fleet owners’ willingness to pay. Price is an essential attribute in the Tyre segment, as multiple tyres need to be replaced during a specific cycle. However, for Small and Medium fleet owners, payment terms and customer relations are highly valuable in the Indian Tyre Industry.

Fleet owners with premium fleets, such as Volvo long-haulage, prefer Michelin Tubeless Tyres because they offer better returns and a strong value proposition, even though they are more expensive than other brands. The customer still believes they could prefer Bridgestone tyres or consider it under the first filter, Brand relevance, if this brand meets certain expectations.

Only 20% of fleet owners consider driver opinion before buying tyres; however, drivers have a fair idea of tyre quality and performance. But they do not have price and discount information.

Tyre Dealers are one of the most influential if they they a multi-brand dealership and the owner type is driver cum owner.  Some dealers are heavily promoting Chinese brands in India by offering attractive discounts and guaranteeing tyre reliability and durability.

The challenges and opportunities have been identified through this survey for Tyre Brands companies.

Some of the questions as part of the Indian Truck Tyre survey:

• Why fleet owners buy: MRF Tyre, JK Tire, CEAT Tyre, Bridgestone Tyre, Michelin Tyre, Apollo Tyre, BKT Tyre, and Chinese Brands
• What is the price point they are expecting
• Who is the decision maker
• Application of the vehicle and load pattern
• Choosing between Radial and Bias tyres
• Brand perception of the different tyre brands
• Customer loyalty
• Tyre purchase plan

Survey Participation:

• Fleet Owners – Truck and Bus: Owner cum drivers, Small, Medium, Large, and Corporate
• Truck drivers: All types of drivers
• Types of Trucks: Tipper, Rigid Haulage, Tractor Trailer, and Special Truck Type
• Truck segment: Mini, Pick up, Light Duty Truck, medium Duty Truck, and heavy Duty Truck
• Other: Procurement managers of Fleet or logistic companies and OEMs procurement managers
• Tyre Dealers of all major cities

The post Indian Truck and Bus Tyre Customer Survey appeared first on Autobei Consulting Group.

This was the expected trend in quarter two of FY 2025.

Tata Trucks’ sales grew by 52%, DICV Truck sales grew by 48%, and Scania Trucks’ sales numbers are small, but their sales increased by 500%.

In October 2025, Heavy Tipper sales almost doubled, and Tata Motors and Daimler India Commercial Vehicle sales increased by more than 100%. Ashok Leyland’s sales also grew in double digits.

There are attractive opportunities for an economical and eco-friendly truck portfolio, like CNG and Electric Trucks in India.

Check the Monthly Indian Truck Data and Report Subscription Plan here. Contact us at Info@autobei.com

The post Truck Demand Roars Back in India appeared first on Autobei Consulting Group.