The truck’s application is the most essential attribute of the Truck Industry. Application-wise, truck data can decode the truck market. We have successfully mapped the Truck Model to the truck’s application.
The Indian Truck Market is expected to cross 1 million units by 2030, making it one of the largest truck markets globally.
Strategic Impact on Business:
In 2019, one of the largest OEMs sought maintenance-free bearings. There was a specific demand for e-commerce truck applications, so the bearing company charged double the usual price. The German bearing company could not immediately fulfill this demand, so it invested in increasing its production capacity to meet the demand for bearings. The Indian OEMs agreed to pay twice the usual price to meet the demand for the e-commerce truck application.
One of the largest European Truck OEMs launched the GVW 31T (Current definition 35T) Tipper in India in 2011. The OEM saw a market size of 31T. The Brands must analyze their product’s Total Addressable market (TAM) size. The Truck Brand did not verify the TAM size and Growth of the 31T Tipper and Rigid Haulage. These OEMs launched 31T, 8X4 Axle configuration of Tipper for mining applications. We drilled down to the Application level of this truck model. We found that the market size of these specs was small and mainly dominated by Volvo and MAN Tipper. One requirement was that the truck be capable of performing under heavy overload conditions and provide immediate after-sales support. The result was this Brand’s miserable failure in India, leaving one of the largest Indian Truck markets.
In FY 2022, a sudden demand was for supplying tractor-trailer flatbeds and tip trailer bodies. The customers struggled to get the bodies on time. The reason was that Application-wise data, including trends and forecasts, was unavailable.
Overload Data Vs Rated Payload Truck Sales Data:
Almost every OEM considered that Tippers must have an overload capacity. At the same time, another new Brand in India launched the 31T tipper. This tipper was suitable for only rated payload applications. At that time, Gujarat had a strict law on overload. The new brand targets Gujarat as a launching market for the new product. The new brand offered better after-sales warranties and better prices. Within 6 months of its launch, this brand became the market leader in Gujarat in the Construction segment.
The split between rated payload and overload data directs OEMs and Suppliers. This guide will help it find a product-market fit. Our database provides exclusive intelligence information on how many truck models with applications or uses are running under payload and overload.
We worked on multiple truck projects and found that some features needed to be removed and some needed to be added to make the product segment fit trucks.
Truck Demand Forecast:
Electric Trucks are expected to be in demand for specific applications, such as mining, Milk transport, Grain transport, vegetable transport, etc. Application-wise, truck data provides a roadmap for procuring components like batteries, semiconductors, and power modules. Having the data, supply, and demand can be met.
The overloading and rated payload model- and application-wise help sales understand the Tyre life, Chassis, Axle, and Body type. This will align with their sales and production plan.
The Indian Truck Application and Model wise Data help to understand the characteristics of the Truck Application and the kind of trucks. The features and technical specs are designed for the specific application based on top-selling models mapped with applications.
To avoid such a situation, ACG released the Indian Truck Application and Model-wise Data.
The following critical information includes the number of trucks operating with an underrated payload and the number of trucks modeled in a specific application operating in an overloading manner.
Suppliers like Tyre, Axle, and Breaks can calculate Customer lifetime value (CLV).
The split between payload and overload has the following advantages:
- Design the Powertrain
- Axle Configuration
- Tyre procurement
- Production Plan of Trucks and Components
OEMs Benefits:
- Data helps identify the high-growth segment and allocate the resources to offer better trucks. Planning to launch a new product with a trimming pricing option, New features, and Upgraded specs
- Design right product helps to capture market share, increase profit and revenue
- Align Production is planning to fulfill the demand for the truck in the future.
- Make changes to existing products to make them more competitive.
- Align with minor to critical truck components to fulfill the demand, such as Axles, Engines, Transmissions for EV Batteries, Semiconductors, and Fleet software.
- Optimize product portfolio based on demand based on Forecast for Top Applications
- Mapping Top Sales Models to Top truck uses
- Prioritize Supply chain strategy, top-selling models
- Optimize Marketing campaign to get high ROI and Marketing budget allocation
- Sales Strategy and Sales Planning
- Rework on pricing strategy to beat competitors
- Strategic partnership with suppliers and service providers
- Competitive Benchmark of top performers models of other brands
- Bulk parts procurement and production give cost advantages
- Target effectively the fleet owners or logistic companies to sell trucks
Suppliers (Component, Tier-1, Tier-2 Vendors):
- Suppliers or Automotive components manufacturers can increase the production capacity or install extra production line
- This investment and capex will ensure to have a better ROI
- Some of the Supplier’s examples are Bosch, ZF, Schaeffler, JKTyre, MRF Tyre, Continental, Valeo, Cummins, Hyva, SKF, and others.
- Millions of Euro savings
- Allocate budget for R&D, Marketing, Technology degradation, Human Resources,s and others.
- Profit and Revenue can be increased by 3X times.
The data provides you with the following answers to the question:
- What are the Top Applications of the truck
- What is the Trend and Forecast of the Truck Application
- The market size of the 112 truck Applications
- Top Brand and Models of each Truck application
- Market Share and Growth of the Application, Brands, and Models
- Mapping truck Brands, Components Suppliers, and services to the most relevant truck applications
- Product Benchmarking
Scope of the Indian Truck Application and Model-wise Data:
- Primary Applications: 20
- Sub Applications: 112
- Truck Segments: Mini Truck, Pick up Truck, LDT, MDT, and HDT
- Truck Types: Rigid Haulage, Tipper, Tractor Trailer, Tip Trailer, Concrete Mixer, ODC, Special Application
- Axle Configuration: 4X2, 6X2, 6X4, 8X2, 8X4, 10X2, 10X4
- OEMs: Tata, Ashok Leyland, BharatBenz, Volvo, Eicher, Mahindra, SML Isuzu, Maruti Suzuki, Force Motors, and Scania
- Truck Models: 210 Plus
- Period Data: FY 2020 to FY 2025 (Actual) and FY 2026 to 2030 Forecast.
- Format: Excel, Power BI, and Tableau
