The Future of Electric Trucking

The Indian Electric Truck Industry registered 97.3% growth in CY 2025 compared to CY 2024. Sales of electric trucks in India doubled compared to last year. It is expected that Electric truck sales in India will registered 49% CAGR between 2025 and 2030.

The Future of Electric Trucking involves highly specialized analytics that cover OEMs, Suppliers, Fleet owners, Investors, government, and other stakeholders.

The penetration of Electric Tractor Trailers is 0.7%, Mini Trucks 2.9%, Tipper 0.3%, and Pickup Trucks 1.5% in CY 2025.

The Indian Electric Truck market size was 20.61 billion INR last year and is expected to reach 50 billion INR by 2030, driven by growing customer acceptance of Electric Trucks. Pickup and heavy-duty electric trucks are the fastest-growing segments due to their suitability for price, load, and duty cycles.

New Electric Truck Model launches:

More than 125 model variants are available for various Truck applications in 2026. Euler sold 10 different variants of the Storm Model. Switch Mobility has a wide variety of models, including the SWITCH IeV3 and IeV4 base models. Indian Electric Pickup trucks offered a wide choice of variants and platforms in 2025.Favorable TCO and attractive payback periods have accelerated OEM investment in heavy-duty TT and Tipper electric trucks, with electric variants accounting for 35% of new model launches. Due to their long payback periods, no new Model Variants were launched for the LDT and HDT rigid haulers in 2025.

Price Position and purchase pattern:

The Electric Truck Affordable segment has a 93% market share due to its minor differences from the ICE Truck, and is suitable for urban distribution transport. Euler and Mahindra’s new Electric truck models launched changed customer acceptability. Both brands have given tough competition to the Tata EV ACE PRO in this segment. Euler comes with ADAS features and Mahindra price advantages.

Propel is the market leader in Heavy duty Tipper segment with highly attractive TCO and payback period.

Tata Motors, Switch Mobility, Propel, IPL Tech, and Mahindra are the top OEMs to make revenue in 2025.

Due to sales and price combination, Tata Motors, Switch Mobility, Propel, IPL Tech, and Mahindra are the top 5 Revenue OEMs in India’s electric truck Industry.

Indian Electric Truck Competitor Landscape:

The Electric Truck market in India is highly dynamic compared to ICE because no single OEM dominates more than 2 segments. It shows how trucks are suitable for different customer segments.

In the budget Electric Truck segment, Mahindra is a market leader with 48%, and Tata Motors captured 31% market share in 2025.

In the Electric Economy segment, Switch Mobility and Tata Motors are the market leaders, with market shares of 39% and 58%, respectively, in 2025.

There is no strong presence in the mid-premium and Mid-range segments.

In Premium Energy in Motion, the market leader is with 46% market share. In the Ultra Premium Electric HDT segment, Propel and IPL Tech are the leading Brands with 35% and 29%.

The Upgrade: What Does the Next Electric Truck Model Really Buy You?

ACG Incremental Value Analysis quantifies the additional capability obtained per additional rupee spent when upgrading from one electric truck model to another within the same segment. Euler Motors ranks first when customers choose to upgrade or switch to the Small Electric Truck brand because of its incremental value. Our Incremental Value Analysis showed that a few Euler model variants, a few EKA variants, and Tata Motors rank among the top 20 choices for delivering the best value to buyers.

ACG Value Diagnostic live Analytica tool:

You can create a successful blueprint for the Electric Truck Strategy by considering multiple Dynamics of the Electric Truck Business and all key stakeholders. Our Value Diagnostic tools give you clear insight into the Electric Truck Market.

Payload Efficiency Vs Range Efficiency:

The best-selling models have more than 5 range efficiency in the Small Truck segment because range is a key criterion for most applications. The heavy-duty electric truck has different criteria and a definition because its operation differs, including the use of a tipper.

 

Euler Motors’ Winning Strategy:

Euler Motors’ products are highly competitive in the market. The top 10 Euler electric truck variants are highly efficient in India.  The attractive price, aggressive marketing, alignment with customer requirements, and the provision of premium features like ADAS at a minimum price make it a strong player in the Indian Electric Truck segment.