Volvo group business strategy Brand and Product Position, Global sales and Market Share, Product Strategy, Technology, Truck, Bus, CE

Volvo Brand wise share

Volvo Group Business Strategy is detail study of its all business vertical. Volvo is having strong brand position as a premium brand. It reflects quality products in the area of Automotive and transports solution. Volvo was only in Premium segment but to make its presence in another segment specially in budget segment, it started to acquire or alliances to capture the mass market in emerging countries also. UD, Renault became part of Volvo Truck and car business has been sold to Ford to concentrate in Commercial Vehicle business. Volvo started its operation in India as a 100% subsidiary of Volvo AB. Later on, it realized to the presence in the mass market of the country and have JV with Eicher Motors. Recently it sold its Eicher stake and make 2.4 Billion SEK.The company is having a strong hold in Light & Medium duty truck market. Company is planning to enter into Small Commercial Vehicle segment also and improving its performance in heavy-duty truck segment. In China it alliance with Dongfeng Commercial Vehicle and formed new company DFCV. Volvo acquires 45% stake in Dongfeng CV. The deal consideration amounted to RMB 5.5 billion. The Company is having a strong hold in Heavy and Medium duty truck segment in the Chinese market. It sold 62,788 units from Jan to July 2015. Chinese truck market is the largest market in the world with around 800,000 of Heavy duty segment units and Medium duty truck around 300,000 units in 2014. Recently market correction has been started which will impact on its outlook.

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Indian Bus Market Research Analysis Report Bus Forecast, Pricing Analysis, Technology Analysis, Technical & Features Trend 2025

Indian Bus Market share 2015

Indian Bus Market Research Analysis Report is our latest analysis on product strategy & market dynamics. Indian Bus market is attractive market for OEMs, Dealers & Vendors. India would be one the key market for European and Indian OEMs by 2020. The luxury Bus segment is the fastest growing market from last couple of years.Scania, Volvo & Mercedes are major players of this segment. The low cost segment would gradually shift to budget segment. Recently, BharatBenz announced to enter into budget segment. 

In our analysis, we also forecast Bus price increase, Material and other expense fluctuation. The expected increase in Bus price would be 3-4% in next 1 to 3 year. Commodity price, Material cost and promotional cost would also increase between 2 to 5% by 2018. 

The Bus technology would play important role as per future market trend, predicted by Autobei Consulting Group."Go Green" will be next selling & buying punch line for Bus Industry. Scania, Volvo are leading players to introduce new technology in market and trys to establish technology oriented brand in this segment. MAN is also having potential to be a major player in Budget and Premium Bus segment but it could not penetrate the market like in Truck segment.

Indian Bus market share analysis

M&HCV segment registered negative growth of around 5% and LCV segment registered around 5% growth. Bus export noted growth of 71% in 2014. Tata, Ashok Leyland, Mahindra, SML Isuzu, Force Motors are traditional players in Bus segment. Every brand is having its USP in particular segment. In domestic market ,Tata Motors is the market leader with around 36%, Force Motors with 23% and Ashok Leyland with 16.5% market share. Force Motors would also successful in overseas market by focusing target countries. Its flagship model Traveller is the leader in its segment from a long time.

Bus transportation will be backbone of public transport due to heavy traffic in country. India need Bus which can replace car and Two wheeler. Central & State Governments are taking initiative to construct road and which give better connectivity in rural and urban areas. Due to such initiatives bus sales will increase and register impressive growth. 

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Indian Bus market intelligence report



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Tata Motors Business Review & Product Strategy Product Portfolio, Business planning and technology Analysis of Commercial & Passenger Vehicle

Tata suv mauv product range

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Brand Strategy for Automobile Copanies

"The challenge for multinational companies is to understand consumers in emerging markets and develop products and brands that answer their specific needs, rather than just repeating the strategies that have been successful elsewhere.The challenge for multinational companies is to understand consumers in emerging markets and develop products and brands that answer their specific needs, rather than just repeating the strategies that have been successful elsewhere."

This statement is applicable to many Automobile companies and it is one of the daily latest topic inside almost every MNC's regional offices. We have done study on each brand of Automotive Industry like Daimler, BMW, General Motors, Volkswagen, Porsche, Scania, MAN, DAF, Iveco, Fiat, Maruti, Hyundai, Honda, Ford, Harley Davidson, TVS, Hero, Piaggio, Volvo, Eicher, AMW, Isuzu, Fuso etc. For each brand there is separate Report.

Brand Strategy for Automobile Copanies

Some of the argument to ignore Branding are:

“We don’t need to brand, we just need to sell.”

“How to measure brand value.”

‘It’s very expensive.”

“We’re great technologists. How hard can branding be?”

“We’ll do it ourselves.”

“Our product is too good it will sell itself.”

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Product Strategy for Indian Market


"OEMs should themselves force to place greater emphasis on developing right product portfolio & solution rather than focusing on just how to sell vehicles", writes Atul Singh Chandel.

India is a becoming hot destination for foreign CV manufacture and it’s a new challenge for Indian OEM how to keep their market share in every day changing business scenario. The basic concept how to define correct product portfolio and how to keep updated and competitive portfolio without any damage to brand image & also keep market share. Triad players have normally shown much lower growth rates than their counterparts in India. The definition of best product in India is the best suitable product at competitive price.

All OEM’s need to understanding of what the Indian markets look like today and in which direction it could move and where OEM’s are headed. The first step should understand the application of vehicle here, based on application define segments and visualize how it is changing with the time. At the same time, customers in Indian markets are becoming increasingly sensitive to the total cost of ownership (TCO), which simply means all the costs of an investment over its entire product lifecycle.

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