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Volvo group business strategy Brand and Product Position, Global sales and Market Share, Product Strategy, Technology, Truck, Bus, CE

Volvo Brand wise share

Volvo Group Business Strategy is detail study of its all business vertical. Volvo is having strong brand position as a premium brand. It reflects quality products in the area of Automotive and transports solution. Volvo was only in Premium segment but to make its presence in another segment specially in budget segment, it started to acquire or alliances to capture the mass market in emerging countries also. UD, Renault became part of Volvo Truck and car business has been sold to Ford to concentrate in Commercial Vehicle business. Volvo started its operation in India as a 100% subsidiary of Volvo AB. Later on, it realized to the presence in the mass market of the country and have JV with Eicher Motors. Recently it sold its Eicher stake and make 2.4 Billion SEK.The company is having a strong hold in Light & Medium duty truck market. Company is planning to enter into Small Commercial Vehicle segment also and improving its performance in heavy-duty truck segment. In China it alliance with Dongfeng Commercial Vehicle and formed new company DFCV. Volvo acquires 45% stake in Dongfeng CV. The deal consideration amounted to RMB 5.5 billion. The Company is having a strong hold in Heavy and Medium duty truck segment in the Chinese market. It sold 62,788 units from Jan to July 2015. Chinese truck market is the largest market in the world with around 800,000 of Heavy duty segment units and Medium duty truck around 300,000 units in 2014. Recently market correction has been started which will impact on its outlook.

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