ACG has released the latest study on Indian Car buying Customer Mind Mapping Analytics on the customer buying decision. Several factors have been considered for Product performance and Customer trust. Both factors impact the decision tree of customers. This Analytic report gives the answer “Why only selected Car brands are successful in India and how struggling and potential new OEMs can be successful in Indian Car and SUV market.”
ACG defined the Indian Car segment in five categories:
- Lower Income Middle Class,
- Medium Income Middle Class,
- Upper Income Middle Class,
- Affluent, and
- Rich income Group
Every segment is having own definition of Product performance and Trust factor.
Identify new market segment for launching new Models of Carm SUV and MUV:
Product Analytics, Sub segment-wise Vehicle Customer decision probability Analytics based on various major factors:
The key insights of the report:
- Definition of the Customer sub-segment
- Critical Market and Product analysis of Indian Car and SUV Industry
- How to measure the trust and vehicle performance to win get the customers
- The winning spot in the matrix of Brand Trust and product attributes
- How to Check and review your product and brand position
- How to move your brand and product to the winning zone of the Industry
- New Product launching Strategy to be in a winner and profitable zone
- Get the critical decision point and insert your product to influence the buying decision
- How customers think before buying a vehicle in India
- Individual OEMs wise buying decision flow based on available models and customer perception – Tata Motors, Maruti Suzuki, Hyundai, Renault, Mercedes Benz, BMW, Audi, Volkswagen, Skoda, Mahindra, Kia, MG Motor, Honda, Toyota, FCA, Volvo, Citroen
- Case study of Ford, Chevrolet, VW, Mahindra, Hyundai, and Maruti Suzuki
