Looking at the year 2021, we observe that the Indian car segment was able to achieve a sales volume of just over 33 lakhs. The Indian PV industry had a fantastic outing in the market, registering a 44% growth compared to 2020. This value corresponds to the sales volume recorded before the COVID-19 pandemic.

The Dealer network plays a significant role in the OEM’s success in India, enabling it to reach the target segment. There is a direct positive correlation between the number of dealers and the sales volume of Car OEMs:

Maharashtra, Gujarat, Delhi. Karnataka and Tamil Nadu arethe  top states in terms of the number of car dealers:

Luxury and high-car OEMs have different dealer network strategies due to their target market and buyer segment. Most of them have one or two dealers in a single state, owned by a single firm.

The SUV segment seems to have no stopping at the moment as it has emerged as the first choice for consumers. This is evident from the sales figures, with the volume sold in 2021 more than double that of the previous year.

There was a gradual rise in the overall market share of SUVs; the share was at a meager 9% in 2014 and rose to 37% by 2021. This hurt the overall car segment, as its market share dipped to 50% in the last year from 74%, which was the case in 2014.

The key factor in the rise of SUVs in the contemporary market is the advent of new models alongside a very affordable price range, which caught the buyer’s eye.

The SUV B has an almost 60% market share in the SUV segment presently, which is 4% higher than the value seen in 2020.

Experts had anticipated a boom in the economic upswing following the COVID period. It’s true that the Indian PV industry has rejuvenated itself over the last few years and has become more oriented towards buyers and product choices. Since the COVID-19 scare is still present across the nation in bits and pieces, one-third of potential buyers are in the process of making up their minds to proceed with the buying choice.

Amidst all the problems faced by the automobile sector of our country, the industry’s future still appears to have a fair chance of excelling in the market, and it indeed has a supreme capacity to grow further. The Indian automobile market is one of the most widely acclaimed market spaces globally and has consistently performed exceedingly well, with demand in this market never falling below the threshold. Indeed, even used vehicles are attracting buyers in the same way as brand-new car models do.

In recent days, the automotive industry has been plagued by numerous problems, presenting formidable hurdles in its path to growth. They are facing a tough time aligning with the digitalization, the advent of electric vehicles, and innovative vehicle connected features, as well as pricing factors. Most importantly, it’s a challenge for them to build a sustainable product that will last for almost half a decade from now. The ongoing tussle between Russia and Ukraine has had an impact on global fuel prices, which will likely lead to significant increases in fuel costs. This, in turn, will affect the pricing of ICE vehicles and overall operations. The advent of electric cars from OEMs would address the issue to some extent, but it can only be a damage control method and never a permanent solution to the problem.

The OEMs have presented new entrants to the market, the count stands at 14 brand new and three reintroduced models, and these new launches have been brought in with a strategy of offering a model as an alternative to the existing market giants, it also aims at bridging the space that exists between the market and also in placing the available products in the key position.

Tata Motors has given an enormous contribution by launching new products at regular intervals. This has set up rigorous competition in the Indian PV industry. Notably, the SUV segment has seen a surge in new entrants, with brands like Kia and Tata demonstrating their potential to capture a significant market share. They can even attract new buyers, potentially causing a dip in sales for other existing brands. The growth recorded in 2021 is immense; the SUV sub-segment saw an overall increase of 90%, while the mid-level MUV segment grew by 43%, and the B1 hatchback segment also grew by 43%. However, SUV D had a fantastic outing in the market, with a magnificent rise in growth of 318% in 2021.

The COVID-19 pandemic has posed a significant threat to the economy, resulting in buyers shifting away from their purchase decisions, especially in the budget range. The manufacturers should continue to focus on the two primary segments: the value-plus segment and the premium segment, as they hold a market share of approximately 85% in the current market scenario.

The rise in digitization has had a significant impact on the automotive sector, as customers are now willing to pay a premium for new features in the variant they are purchasing.

The XUV 700 can be seen as a perfect example of this, as buyers are willing to pay a premium price for top-end features. Additionally, we have observed an interconnection between the number of sales that take place at the dealership, which is present across the country. Even the VW Taigun has been the most sought-after by customers due to its solid looks and unparalleled interiors. The Korean brand, Kia, has evolved to be a pivotal contributor in the Indian market, currently ranking 5th in the PV industry in terms of volume, and well placed at position 3rd in terms of revenue generation.

The study, recently concluded by ACG, has shown that buyers are considering even the smallest aspects when making their purchasing decisions, with nearly 5,500 respondents from diverse backgrounds and age groups. We focused on evaluating the vehicle purchase experience of buyers in the top 25 cities in India, which encompassed both urban and rural areas. The survey also aimed to take note of the buyers’ attitudes, their preferences for channels in acquiring information, the choice of product, the cost-effectiveness of the brands, and, most importantly, the service rendered to customers after the sales cycle has ended.

The study has uncovered several key points that will provide the necessary guidance to potential buyers as we embark on the upcoming developmental period in the Indian automobile market.

• The SUV segment aims to conquer the market by offering debut car buyers the opportunity to purchase different variants at an attractive price point.
• There have been various innovative strategies to influence customers’ buying decisions; the best of them has been the venture of offering the “Next best vehicle option.”
• Potential buyers are now shifting their focus to the product they plan to own, rather than just relying on the brand’s reputation.
• The premiums of the car are also valued based on the number of best digital features they have. So the presence of digital features in the care is extremely paramount at this time.
• The rapidly changing market has demanded a change in the used market space. Therefore, employees must now understand what the customer truly expects and deliver it accordingly to ensure a high level of user satisfaction.

The way ahead:

At the moment, the ongoing war between Russia and Ukraine has had an impact on various businesses globally. Once normalcy is restored, oil prices are expected to fall back to their previous level. This would represent a significant breakthrough for the Indian car market. The increasing oil prices will enable a sharp rise in the overall sales of electric cars. The study also concluded that there would be an intense demand for personal cars, and this would take the market a long way ahead. It is also believed that there will be no slowdown in business, and even if there is, it will be easily addressed.

• Debut buyers – new vehicle buyers
• Maiden buyers – Old vehicle buyers
• Non-debut buyers, Replacement
• Non-Maiden buyers, Additional fleet

Increasing demand for the car, SUV, and MUV, and buyers’ eagerness to own a product:

The Indian automobile customers have shown a greater affinity towards owning an SUV, and for this reason, the SUV has become the most sought-after product in the segment. The buyers are looking to own one between the price tags of Rs. 770,000 and 870,700 INR. The study also revealed that almost 22 percent of people mentioned that they are ready to trade up to own a car in the near future. While many even had a wish to go beyond their budget to make a purchase slightly. There were instances where customers claimed that if their existing car were priced between 500,000 and 600,000 INR, then they would never mind going up by a lakh or two to make a purchase of a vehicle with full-fledged features.

The study’s results further stated that SUV models priced between 110,000 INR and 130,000 INR have established an incredible platform for the OEM, and they are indeed making the best use of it. The buyers are looking for vehicles that offer superior performance and render the best cabin and driveability experience.

The overall Market Share held by the SUV B, B1 hatchback, and premium hatchback constitutes almost half of the market presence, with just 27 models available in the market.

Impact of the brand on customers’ buying preferences:

The new launches in the market are doing well, and the brand’s reputation has a significant effect on maintaining the sales performance of these new entrants. It is worth noting that the acceptance rate of new entrants is significantly higher than that of existing models in the market.

Sheer competition in the market space:

The last 3 decades have been challenging for automobile brands. The existing domestic brands and reputable foreign brands are all trying their best to establish a foothold in the market. The contemporary market dynamics are incredibly different from what they were before; now, there has been an increasing demand from debut buyers. The not-so-reputed brands were able to carve out a small space for themselves amidst the presence of globally renowned brands and top-notch domestic brands. However, such a mutual presence would not last long, and only the brands that strike the customer’s aspirations will continue to exist.

In this domestic brand space, the top-performing brands enhanced their value from 13% in 2014 to a massive 18% in 2021. This 5% growth rate in less than a decade is a significant performance factor.

A key point to note from the study is that retention rates, particularly in the Indian automobile market, are at an all-time low. The reason for this needs to be ascertained, but it is clear that the buyers are not returning to the brand for which they had made an earlier purchase. The people who responded that they would purchase a vehicle from the same brand stood at an abysmally low turnout of just 10%. This number slightly increased by 11% and rose to 21% in 2021. Astonishingly, the owners of the car, which is priced at 500,000 INR and above, clearly stated that they are not in favor of making the same brand purchase the next time they plan to upgrade. The people with this opinion stood at 32%. During the period from 2014 to 2021, 53 percent of the people did not turn up for the previous brand they had already owned.

Tata Motors, however, brought about a revolution in the Indian market space by coupling their top-notch innovation with the premium touch to their new SUV and car models. This made Tata Motors the customers’ first choice when considering budget-friendly and premium-feeling cars. Tata Motors has now become synonymous with affordability and a brand that caters to the needs of every customer.

The Indian automobile market is credited with being one of the largest markets for vehicles. The performance of various brands in the Indian automobile market is dependent on several factors, including customer buying preferences, safety, comfort, and many others.  Almost 65 percent of the survey participants prefer brands with German roots, while others opted for the renowned JLR (Tata) brand. The study has further revealed that the JLR brand will be well-received by the Indian audience in the future and will gradually evolve to become a pioneer in the luxury vehicle segment. The other foreign brands hailing from South Korea and Germany have caught the customer’s eye and have been successful in creating a prominent name for themselves in the Indian market. If we compare the Indian market with that of China, we see a lack of domestic brands catering to the demand for Luxury vehicles, which has led foreign brands to dominate this segment. The study further indicates that customers are willing to go the extra mile by spending a little more to purchase cars from reputable brands.

There is an entirely different buying behavior and decision-making process for rural and urban Indian customers. In India, the market dynamics that influence buyers’ choices are dependent on numerous factors. Many buyers would rely on the words of their colleagues or those around them when deciding to purchase an automobile for personal use. Apart from this, people also choose to gather relevant data from available internet channels and segregate the brands and products that suit them the most.

There has been a sharp rise in the percentage of people who flock to YouTube and other well-known automobile expert channels and social media handles to discover the best brands and models on the market. The buyer will thus use the obtained information to decide on which specific brand to own. This trend is gradually gaining popularity, and currently, 36 percent of people have utilized such e-services available on the internet. Potential buyers will gather all the relevant information from the sites and then reach out to a sales executive to finalize their choice. At the same time, the other group, which constitutes about 27 percent, is not particularly tech-savvy and won’t rely heavily on the abundant information available on the internet to gather details about the product.

The information obtained from the online and offline modes plays an integral role in influencing the buyer’s mindset. Potential customers avail themselves of all the details about the vehicle’s overall performance, reliability, and technical features. Moreover, buyers tend to go through the blogs and reviews written by existing owners. All these layers together give an initial perception to the potential customer about the choice they would make.

Currently, the market trend is being revised daily in the wake of COVID-19. The most sought-after option by buyers has still been the one where the customer directly visits the showroom and interacts with executives to finalize their purchase. Apart from this, customers are trying to gather as much firsthand information as possible by referring to genuine and popular web pages and other online handles. Customers have already had their expectations set before getting their hands on any model. The prime factors that customers consider when making their buying decisions are the brand’s positioning in the market, exterior aesthetics, premium seating, best-in-class features, and, most importantly, the degree of trust a brand has established over the years, which is also known as the level of customer-centricity.

The key factor to note here is that more than 50 percent of the people believe the internet plays a pivotal role in providing the necessary basic overview for most probable buyers. It is also worth noting that some buyers don’t rely on the internet due to the lack of accurate price information on various portals, which itself is a major hindrance. The pricing of automobiles, especially in the Indian market, varies from state to state, depending on tax slabs and other parameters. This has led to a shift in customer preference from online platforms to offline showrooms, allowing them to determine the actual price and plan for ownership based on their financial feasibility. The male population between the ages of 18 and 40 is the ones who prefer to visit the showroom in person rather than surf the details online. In the current scenario, even the female audience is shifting towards online portals for obtaining details about automobiles before making a purchase. They mostly prefer to use automobile websites and phone applications because of the detailed information and transparency they offer. Even the offline setups are not much behind in this run, as there has also been an increase in visiting the car dealers in person, availing test drives, and getting valuable insights from relatives, friends, and many more; such offline engagements have evolved as the top choice for the potential buyers.

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•  Market research: Understand which products are the most popular and why
•  Customer preference: Database gives you incredible insight about customer choice and purchase parameters
•  Product planning: Product planning and strategy create a rich product portfolio, and Mapping products with the market segment and customers
•  Sales planning: Determine sales forecast and planning
•  Competitive analysis: Benchmark competitors, understand market and Product scenario, How to market products against competitors
•  Marketing & Promotion: Tailored your message based on your target segment

Segment included:

• Truck – Mini Truck, Pick up Truck, Rigid Haulage, Tipper, Tractor Trailer
• Bus – All segments
• Passenger vehicle – Car, SUV, MUV
• Two Wheeler – Scooter and Motorcycle
• Three Wheeler
• Construction Equipment
• Agriculture Equipment

The database can be mapped with other key information like Price, Discount, Engine Detail, Transmission detail, Type of Application, Product life cycle, Loyalty, Production volume, Market share, Trend, Warranty, Customer satisfaction,  and other critical information. A separate report of each segment is available.

The post Best and Worst features of vehicle Report appeared first on Autobei Consulting Group.

ACG Premium subscribers contact us to get this report since this report is part of subscription package or Contact to the become premium subscriber.

Report included:

• Main Category: Consumable parts, Clutch Plate, Engine Parts, Gearbox parts, Suspension parts, Electrical parts, Chassis & Mounting parts, Brake parts, Cabin Parts, Air Conditioner parts, Steering parts and Wheel Parts
• Key players of each segment
• MRP Price
• Discount
• Margin
• Parts rating
• Genuine parts
• Local parts
• Spurious parts
• Availability of parts
• Customer preference
• Supply Chain strategy
• Challenges
• Opportunities

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The above graphs compare the production, domestic sales and export of the automobile industry of each quarter in 2014 and 2015. When the first quarter of 2014 and 2015 was compared, it was evident that both production and domestic sales took a small hike while exports declined over the year. The production of the first quarter rose from 56,01,197 units sold in 2014 to 56,98,020 units in 2015. The sales of the first quarter also rose from 48,21,372 in the year 2014 to 48,51,939 units sold in 2015. 

When the same was analysed with respect to the second quarter, production, domestic sales and exports increased over the duration from 2014 to 2015.In the comparison graphs of quarter 3, production and exports shot up whereas domestic sales dwindled down during the course of the year in the corresponding quarters.In quarter 4, the production figures saw an escalated number through the year, however domestic sales and exports took a hit and down-sized over the same period. Production was very low during the fourth quarter due to the floods that devastated Chennai, affecting

most of the OEMs and Auto suppliers which are mainly located in Chennai. The company incurred huge losses during this time on account of the floods. Production dipped by 3.3%in 2015 as compared to 2014. The demand was affected on a global level.

The passenger vehicle segment saw a 7% increase in domestic sales from 2014 to 2015. Parallel to this, they also saw a minor increase in market share over the same time to own 13.8% of the market.

Commercial vehicles have also seen a minor increase in sales however, their segment share is insignificantly minimal to denote any major change in the industry.

The key player of this industry is Maruti Suzuki bagging nearly half the industry’s share. It has also seen a 12% increase in sales from 2014 to 2015. Close runner up is Hyundai with close to 17% of market share. Brands like Honda, Tata and Toyota have also owned close to 6% share of the market with equally signifying contributions in terms of sales numbers.

Fiat India Quarter 1 saw nearly 50% reduction in sales during the years corresponding to the first quarter. On the other hand, the market share went down from 0.62 to 0.31% during this year. Quarter 2 saw nearly 5%decrease in sales. This decrease in sales was linearly translated into market share too. Quarter 3 and Quarter 4 witnessed similar decrease in sales which were correspondingly translated into their individual market shares too.

When an even more extensive analysis is made month wise, the results yielded the above graph. The months of March, July, August and December have shown the most growth in terms of sales. However, in February, September and November sales have dropped low drastically.

Force Motors Quarter 1 showed a spectacular decrease in sales corresponding to 10%. The dip in market share was similar to the sales figure. Quarter 2 saw an alarming dip in sales as well as market share from 2014 to 2015 by a stunning 30%. Quarter 3’s numbers both in sales and market share remained relatively constant. Quarter 4 saw the maximum elevation in sales and share.

The months of April to June saw plummeting sales with sales going as low as 100 units sold. October showed great promise with sales striking through the roof. October saw maximum growth of about 41% from the previous month.

Ford first quarter showed a slight decrease in sales and so does the market share. Quarter 2 also showed a decrease in sales, which was pronounced than that in quarter 1. This was translated on to the market share figures also. The third quarter however saw a period of relatively constant sales as well as market share The fourth quarter was characterized by an astounding increase in sales and market share. Overall, the sales rose by almost 25% and the market share also rose by close to 1%.

The months leading up until August have seen fairly low and constant sales while the month of August saw a nearly 90% increase in sales from the previous month. October saw the period of maximum sales for the company.

General Motors quarter corresponding with the years 2014 and 2015 have seen some sort of decline in both sales as well as market share. Sales have plummeted down by an alarming amount. Each quarter sae more than 20% decrease in sales, sometimes as high as a 50% downfall too. In terms of market share, each corresponding quarter has seen more than a 1% dip in sales, leading to an overall dip from 2.63 to 1.05% over the course of the year. Overall, sales have plummeted down by an exorbitant percentage from 17,765 units sold in the first quarter of 2014 to 7728 units sold in the last quarter of 2015.

Honda quarter saw a relatively refreshing growth in the sales figures, owing to almost a 10% increase. The same was translated to a 1% addition in the market share to the previous figure. The second quarter saw a very slight increase in sales corresponding to an insignificant increase in market share too. During the transition to the third quarter, there was a decline in sales. But during this quarter, sales rose up by a similar percentage again. The fourth quarter also exhibited similar statistics. Overall sales dipped by a minor percentage over the duration of this year. Overall market share also dipped from 7.20 to 6.42 over the same time.

The months of April and December have recorded lowest growth recording less than 12,000 units sold. Similarly, the month of March witnessed maximum growth in sale corresponding to almost 20,000 units sold in that month.

Hyundai Quarter 1 has seen a slight increase in sales over the year of about 5%. Quarter 2 has been relatively constant with sales. On the other hand, quarters 3 and 4 have shown rising sales figures. Market share has taken huge leaps in these two quarters. Quarter 3 saw an additional 2% increase and so did quarter 4. Overall sale has definitely risen by more than 10%. Overall market share has also skyrocketed from 15% to 18%.

The monthly wise sales of Hyundai has been analysed in the above graph. It seems to paint a pretty stable picture with not much dips and escalations with sales oscillating about the 40,000 units’ mark. The month of October saw close to 50,000 units sold.

Isuzu motors owes very minimally to the overall figures. In terms of market share, though there were several ups and downs in each quarter, it constantly oscillated between a mere 0.01% and 0.02% of the market share. In terms of sales, quarter 1 saw sales rising from nothing to 94 units sold in the successive year. Quarter 2 remained constant with sales as well as market share. Quarter 3 saw a steep increase in sales with the sales figure almost tripling itself. Quarter 4 saw a doubling of sales resulting in a 0.02% of market share finally. The months from March to June have seen very low sales figures with the months of August and December shining a spotlight with their impressive sales figures.

Mahindra & Mahindra curve shows a bowl like characteristics with sales reducing till about the second quarter of 2015 and then since then, increased on to reach a maximum in the fourth quarter. Quarters 1 and 2 showed reductions and fairly constant yet decreasing behaviour respectively, whereas quarters 3 and 4 showed increasing behaviour in their graphs. In terms of market share, quarter 1, 2 and 3 showed decline in their market shares however quarter 4 remained constant with its share. Overall sales dipped by 5% and market share reduced by more than 1%. Due to the launching of many more improved new products, this market is turning out to be a cutthroat, highly competitive one. The periods of maximum growth are March and October, seeing nearly 25,000 units being sold. The periods of low business namely June, July and August saw less than 15,000 units being sold.

Maruti Suzuki quarter as observed from the graphs above showed a slight increase in sales. However, the transition period has been one of slight decline. Overall sales however escalated from 2,98,596 units sold in the first quarter of 2014 by more than 15% over the course of the year. Market share as seen has remained fairly constant with no erratic dips and escalations in it. As evident from the above graphs, Maruti Suzuki is clearly the ruler of this industry with almost 50% of the market owned by it. Overall market share has actually increased from 44% to 46% over this period. One of the strategies used by the company to gain more popularity was to reduce prices of its products. The Nexa strategy adopted by the company was successful in the launch of Balena but the S Cross’ sales are struggling. The monthly sales of Maruti through 2015 are analysed are plotted. Not surprisingly, sales have remained constant through each month. No erratic dips are identified in the plot with the period of maximum growth, October accounting for more than 1,20,000 units being sold.

Nissan Gradually as the years and quarters passed, this company has seen a step wise reduction in sales to reach a new low in the last quarter of 2015. Overall sales took a hit of almost 50%. Apart from a momentary increase in market share in the second quarter of 2014, market share has also plummeted below the threshold and has seen a reduction of market share of 1% in the overall view.

Nissan portrays a rather weird scenario in terms of sales and market share. The first and second quarters saw almost homoeostatic behaviour in terms of sales and market share. However, sales and market share took a giant hit in the third quarter when sales dropped by more than 50% and market share reduced by 75%. This was more than made up for by the figures of the fourth quarter when sales hit through the roof as it almost tripled during the corresponding years of the final quarter. Market share on the other doubled itself over the same time.

In the small car segment of this company, Renault introduced KWID which proved to be a game changer for this company. Similar to Renault Duster, this was able to modify the market dynamics and re-name the whole scenario. Recent times have seen that this brand’s image is lessening and becoming more stark and hence they need to be focussing on brand recognition by launching more and more products in the market. The months until October have seen constant periods of low sales some months going below the 2,000 unit’s threshold. On the other hand, the months of October and December have seen sales rise like never before. The change is extraordinary as sales rose by a mind boggling 315% from September to October.

Skoda occupies a very insignificant part of the industry. However, it has managed to be consistent with their shares and sales which have not varied much across the year, relatively speaking. Quarter 1 has shown a slight decrease in sales. Quarter 2 has seen a slight increase in both sales as well as market share. Quarter 3 shows a more pronounced increase in both these parameters. Quarter 4 also exhibits similar increase in their sales and market share. The month of October saw maximum sale with more than 1,500 units sold.

Tata Motors Quarter 1 was the period of maximum growth for the company in both 2014 and 2015. Market share also rose to new heights during this time. Sales and market share rose by 10% during this period. The transition to quarter 2 however was not so smooth with a reduction in sales. During quarter 2 however, sales as well as market share rose by a small amount. Quarter 3 showed relatively constant behaviour. Quarter 4 on the other hand exhibited plummeting sales and market share by more than 10% over this time. Overall sales dipped by around 20%, while overall market share fell from 6.4% to 4.88% over this time. The launch of Tata Zest and Tata Bolt was expected to make an impact on the industry, but it failed to do so. The brand ambassador, Messi who is renowned worldwide was not able to kick start this company. From analysis, it becomes clear that what this company requires is more focus on the R&D department and maybe a lesser focus on glamour and advertisements with empty promises.Monthly sales analysis of Tata motors show February and March as the period of maximum sales with close to 20,000 units sold. However, December saw very low sales with less than 10,000 unit sold that month.

Toyota Quarter 1 saw a 20% increase in sales as well as market share. Quarter 2 saw minor increase in both these parameters. Quarter 3 saw slightly constant sales while market share dipped by a small amount. Quarter 4 saw a reduction in sales while a significant decrease was observed in market share. Overall however the scenario is pleasing as sales rose by 10% and so did market share too.The monthly sales graph of Toyota saw a relatively stable plot which all months oscillating about the 12,000  units sold.

Volkswagen Quarter 1 saw a very timid increase in sales which was translated on to market share too. In quarter 2 hoever the company witnessed a hige leap in both sales and market share in the year. Quarter 3 however saw a period of constant sales and market share. However, quarter 4’s sales plummeted by 40% and its market share dropped from around 2% to 1% of the industry. The monthly sales have been plotted in the above graph. Until August the sales have been revolving around the 4000 units sold point, never going high above it or falling too much below this level. However, the month of November saw a huge decline in sales to a mere 2000 units sold that month.

Hindustan Motor Finance Corporation Ltd first quarter was relatively constant in terms of sales and market share. The transition to second quarter was stark as sales plummeted by nearly 40%. Quarter 2 however saw a pleasant increase in both sales and market share. The following quarters proved to be periods of decline resulting in an overall sales dip of nearly 70% and a 75% dip in market share over the year.There has been a gradual decrease in sales over the year of 2015 when considered month wise, with sales shooting down by more than 40% when the month of July struck. An all-time low in sales was reached in the month of December when a mere 50 units were sold that month. The months following June have been of constant downfall for the company.

Car segment share was 9.9 percent in 2014 and it increased in 2015 by 0.2 percent, Utility vehicles and SUV segment market share was unchanged, Van segment increased by 0.1%. Total passenger vehicle segment in Indian Automobile Industry was not changed.

Maruti’s top models Alto, Dzire and Swift added more than 50 percent sales of total company sales in 2015. Mahindra’s Bolero, Scorpio and XUV 500 are the company flagship models and it added around 86% of total sales of company in 2015. Since 2011 Bolero model added around 45% of total company’s sales but in 2015 it declined by 2% of total Mahindra Auto sector sales. Newly launched compact SUV TUV 500 sold 16,286 vehicles in just 4 months of 2015.

Honda City, Honda Amaze and Honda Jazz added 88% of total company sales in 2015. Second largets player in India, Hyundai’s i20Elite, i10Elite and Eon sales added 68% of company total sales. Hyundai change of compact SUV segment by introducing Creta which sold 40,952 units from June to December 2015. It’s position is between premium and economy product portfolio range.

Nissan top model’s MUV GO Plus, SUV Terrano and Economy model GO added 74% of company sales in 2015. Nissan Micra sold 7,673 units with 19% sales share of Nissan portfolio.

Japanese OEM Toyota’s top model MUV Innova, mid range Etios and  SUV Fortuner are the top model of company and added  77% of its total sales in 2015.

French Auto maker Renault’s top model’s SUV Renault Duster, Small car KWID and MUV Lodgy are the top models of the company and it added 94% of total sales. Newly launched KWID became game changer in small car segment sold 17,933 units from September to December 2015.

Indian one of the biggest Auto maker Tata Motor’s top models sedan model Zest and Small car Bolt given support to maintain its position in terms of sales number, Small car Tata Nano sold around 17,542 units in 2015. All three models combined sales added 44% of company sales. Indica and Vista model contributed  25% sales of company in passenger vehicle segment.

Amercian OEM GM’s Chevrolet small car brand’s Beat, MUV model Tavera and Enjoy are the top models of the brands. Beat 33%, Tavera 31% and Enjoy 14% added in company’s total sales of 2015.

Another German car manufacturer Ford’s top models SUV EcoSport, Figo and Aspire are the top models of the company. It added 98% of total company sales in 2015.

German car manufacturer top model’s Polo, Jetta and Vento added  66%, 29% and 5% sales in 2015.

Skoda is struggling in Indian market from a long time. It’s top model Rapid, Octavia and Superb are driving the Skoda sales in 2015.

Segment-wise performance trends Micro, Mini, Compact, Super Compact, Mid-Size, Executive, UV, Vans segment detail analysis included.

The post Indian Passenger Vehicle Market Report 2015 appeared first on Autobei Consulting Group.

– Chinese Automotive OEMs opportunity to enter India

• Own subsidiary
• With JV (Along with hurdles for JV)
• Import
• Benefits for Chinese OEM’s to put up manufacturing base in India to help them not only to take share of the growing India market as well as Exports to developing countries . (LCV , MCV , HCV, Buses & Passenger vehicles)
• Foton – Why have they not being able to take off in India
• Possible partners for a Chinese OEM in India
• Other opportunities available for them if they enter in India
• Customer/Dealer survey

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