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This report Importance of small commercial vehicles in last-mile delivery focus on the opportunities the last mile delivery could provide, and common challenges India faces for the same. The current and most popular topic among retailers is last-mile logistics. This is classified into three major sectors, viz. E-commerce, Retail, and bulk goods delivery. These three are considered the prime influencers of last-mile delivery. We mapped these three sectors to the available trucks like Mini, pickup, Three Wheeler, and other electric vehicles.

Additionally, this report will reveal the key parameters that Autobei Consulting Group utilizes to analyze value propositions and why manufacturers, Suppliers, and other logistic companies seek ACG to find the analytics, right marketing strategy, and segment analysis. This segmented analysis of Small commercial vehicles will reveal why there’s a greater possibility for automotive’s financial growth in India.

The E-commerce business is yet functioning on the conventional model of a communication system. Thus, arise the cause for one common communication platform between a customer and fleet operator. We carried out a survey on this and it’s been perceived that 80% of the fleet operators are up for it – to use an application for daily business purposes. One of the reasons why this hasn’t been in practice is ’cause fleet utilization is less than 30%.

Indian Commercial vehicle market Analysis and Forecast 2024

Small or light commercial vehicles are considered to be the largest segment in the automotive industry that encompass commercial vehicles. To be precise, SCV contributes 73% of the total Commercial vehicle sales in FY2019. The compound annual growth rate is computed as a 10% increase from FY2015 to FY2019 and is further expected to raise the CAGR by 8% in the next five years. The market size of the small commercial vehicle segment accounts for USD 3.5 billion in FY2015 and USD around USD 5.2 Billion in FY2019.

Similarly, Small commercial vehicle’s cargo segment’s share has been increased from 47% to 52% while on the other hand, the passenger segment’s share got dropped from 53% to 48% during the period FY2015 and FY2019. Thus, at the end of the year, Cargo is reckoned as the biggest segment that accounted for around 50% of the total market sales in FY2019.

Bajaj Auto, Mahindra, Tata Motors, and Piaggio are the top players in the SCV segment.

SCV segment Share FY 2019

Considering all aspects of logistic vehicles, we’ve drawn the conclusion that three-wheeler goods vehicles will be the best choice for the retail business. The goods transport charge shall begin from 100 – 200 rupees and since the maintenance cost is low for three-wheelers, this has grabbed the attention of consumers in the retail business. It’s believed that these will rule the retail business for its highly feasible for small loads and have got better mileage and a reasonable yet affordable price. One major advantage of utilizing three-wheelers for last-mile delivery is that most of the drivers are owners of their vehicles. This affirms the success of last-mile delivery. On average, it’s observed that a three-wheeler load vehicle would run an average of 50 kilometers and thus tentatively monthly revenue would account for 15,000 to 20,000 rupees. Currently, the 3W cargo is having just 30% of fleet utilization as per our study.

SCV passenger and SCV Cargo segment share trend

Besides, four-wheeler load vehicles are highly suitable for bulk transportation in its category and long-distance transportation of goods. The average daily distance of four-wheelers in the last mile delivery is around 100 kilometers. The owner of the vehicles would mostly be those who run small businesses. In the last three years, Maruti Super carry raised its share by 10% with just a single vehicle and has tied up mostly small-scale business dealers. It’s expected that Maruti Super carry will acquire a 14% market share anytime soon.

Initially, Maruti offered a 12-inch tire in Super carry. But, this hadn’t pleased the mini truck consumers and eventually, they were destined to replace them every so often. The company identified the issues and began to offer a 13-inch tire.

Maruti Suzuki Super carry Product strategy

The appropriate competitor of super carry would be Tata ACE. These vehicles have satisfactory consumers and people prefer them for the driving comfort it proffers.

SCV 4W cargo Last mile delivery Product position

Well, the market dynamics and product availability played a significant role in grabbing a larger portion of segment shares. The large pickups say 2 -3.5T of small commercial vehicle’s cargo segment has managed to grab 54% of the total SCV’s segment shares. On the other hand, passenger vehicles of the SCV segment are reckoned as the highly regulated segment and three-wheelers are reckoned as their tough competitors.

Pickup and Mini Truck segment share

Tata Motors preside over the market in the sub 2T truck category and the SCV Passenger segment as well and the wonders will never cease; Maruti is leading the industry and has pushed the Tata and Mahindra back. Maruti super carry has managed to attract the consumers in India.

Indian Mini Truck Segment Analysis

Indian consumers are mainly opting the mini truck for the overall super carry’s performance is considered as the prime value proposition. To analyze the value proposition in-depth like Price, Discount, Payload, Maintenance cost, number of trips, After Sales Support and others, ACG makes use of a variety of key parameters. The new launch Tata Intra, and DOST performance together inhibit the growth of other light commercial vehicles especially the Mahindra cargo segment (2-3.5T category). However, Tata Intra, fortunately, has managed to attract the Bolero Maxi Truck customers and Ashok Leyland Dost customers (in 2-3.5T category).

Pickup Truck OEM Market share

Tata motors have lost 17% of their market share in the past 5 years, whereas Mahindra gained 11% of its share. No matter what, Mahindra Bolero is the first choice of consumers in the pickup segment. Nevertheless, it has lost 9% of its market share from FY2015 to FY2019 due to the other brands, viz DOST, Intra, and Isuzu and it seem that Tata is aggressively trying to grab its market share from Mahindra Bolero.

Autobei Consulting group primarily helps the manufacturers and Suppliers to carry out the market assessment, rural sales analysis, macroeconomic analysis and indeed we make detailed Segment analysis.

Report Highlights:

  • Small Commercial Vehicle Market Size (In Volume & Value), Trend and Forecast 2024
  • Last-mile delivery market analysis
  • Passenger and Goods vehicle Market Analysis
  • Fleet operators types, Business, Challenges, and Opportunities
  • Technology (IoT, Delivery App) Analysis and its acceptance
  • Application of the vehicle
  • Key Models and Price, Sales, Features, and Specs
  • Type of customer in SCV segment
  • Fleet owners Survey
  • Purchase Pattern Analysis
  • Product Portfolio, Product position, and Brand Strategy
  • After Sales Analysis – Model wise maintenance cost
  • Electric Vehicle penetration analysis in SCV segment

Indian Commercial Vehicle registered 27 percent growth in CY 2018 compared to CY 2017. Market sentiments indicate that Industry maintains at least double-digit growth in the next 2 years.

Tata Motors, Mahindra, and Eicher gained market share in CY 2018 but Ashok Leyland lost market share in most of the segments of CV.

Indian Commercial Vehicle Market Share 2018

The heavy-duty truck market of India is rapidly developing on a regular basis. This can be very well proved from the robust growth of the Mini/Pick up and heavy-duty trucks market in India in recent times and further growth is expected in the time to come. It is expected that the market will keep up the positive momentum. In India, the truck market touched a high level in 2018, but demand weakened due to the crash crunch to vehicle finance. 

Global key Truck Markets and Forecast 2019

As shown in Graph, Tata Motors gained a 1 percent market share, Mahindra lost 2 percent market share, Ashok Leyland also lost 1 percent market share, and Eicher market share is almost stagnant.

Indian Truck Industry Market Share 2018

A noticeable price increase of 7 to 10 percent at the time of migration from BS III to BS-IV. On the other hand, at the time of changing BS IV to BS VI will have a minimum 10 to 15% price increase which will necessarily have a significant impact on the sales growth and OEMs margin.

MHDT and LDT Truck Segment: LDT segment registered 32 percent and MHDT segment registered 30 percent growth in 2018 compared to CY 2017. BharatBenz registered second the highest growth of 35% after VECV.

Indian Medium and Heavy Duty and Light Duty Truck Market Share 2018

In both MHDT and LDT, Tata Motors regain its market share. In LDT segment Mahindra lost 3 percent market share even after doing aggressive promotion. We will discuss later on how Tata Motors regain market share in every segment.

In the MHDT segment, all OEMs registered double-digit growth except Volvo (It is also not relevant to compare due to its premium segment presence). In LDT segment, Piaggio and SML Isuzu registered de-growth in 2018.

Indian Medium and Heavy Duty and Light Duty Truck growth analysis 2018

One issue that pops up at the present time is axle load norms but it does not impact light & medium-duty truck and premium truck category. The impact is on higher tonnage trucks such as 37T and tractor-trailer. Now, the vehicle would be able to carry an extra load of up to 25% which is of great benefit to the customers. Most importantly, it plays a vital role in the help in the modernization process of the industry. Two axle truck which is currently 16.2T GVW is raised to 18.5T GVW. The popular category of 25T is increased to 28.5T GVW, and the 5 axle truck of 37T is increased to 43.5T GVW. The tractor-trailer GVW is increased by up to 36% GVW. OEMs necessarily need to make a lot of changes in the overall truck architecture such as tires, brakes, steering systems, etc. accompanied by an increase in the cost as well.  As the overloading comes down significantly, this new norm will certainly have a positive impact on Industry.

A discussion with the transporters made it even clearer that the impact of such norms is limited to only 30 to 40 percent volume at the time of carrying goods that have a high density such as copper, marble, cement, copper coil, sand, etc. About 60 to 70 percent of the volume will be not be impacted as a result of the low density of carrying material. Thus, it would be a good step if the norms are implemented at the time of the introduction of BS-VI since all the required changes in the architecture of the vehicle will be done at one time.

As a result of improvement in infrastructure, mining, the growth of GDP, and pre-buying of implementation of BS-VI, the industry is all set to see a growth of about 30 percent in the year 2019. The infrastructural activities will enable the tipper to have double-digit growth in the year 2019 from the previous 6 percent in the year 2018.

The heavy-duty truck market of India shows constant signs of healthy growth, particularly among the medium and the larger fleets which are on the verge of expansion. Throughout the market segments, it has been observed that about one in every four fleet managers and owners were planning to upgrade to value trucks thereby resulting in the creation of a significant upmarket sales potential.

Overall, this movement will certainly have a positive impact on the sales of trucks. The greater is the load-carrying capacity, more will be the generation of revenue and transporters will go for reinvestment in buying new trucks.

A scrape policy is all set to be introduced for commercial vehicles that are more than 20 years old. This is will have a maximum impact on the heavy-duty trucks. About 80,000 new vehicles are expected to replace the old vehicles. Now, if we combine the impact of BS-VI norms (Downturn impact) and the scrape policy, the result will certainly be positive for the volume.

The two giants in this field Tata Motors and Ashok Leyland will have the maximum impact on the norms and VECV Eicher will have a minimum impact of these norms due to its insignificant presence in this segment.

Almost all Indian fleet owners want to buy reliable vehicles in the future. Mining, construction truck and, the logistics companies who work in the long-distance transport segment will be the drivers of growth in the time to come.

The transportation industry of India is on the verge of taking a new shape. There are several logistic parks which are built near the major towns and cities. This new transportation design will result in the boosting up of the small and heavy-duty truck volume.

Tata Motors was struggling for appropriate gains in the market share and margin improvements on their home turf in the Indian markets. MAN decided to shut down its operation in India and another major player AMW also stopped its operation in India. Several other players are facing a similar issue and hence the opportunity is quite open to Tata, Ashok Leyland, Eicher, and BharatBenz.

Indian truck manufacturers can excel in their home markets and create a competitive advantage by focusing on the needs of the customers in the domestic market. ACG has interviewed more than 3,000 customers over a period of 30 years to get a detailed idea about factors that the customers find most important at the time of deciding on which truck supplier to use.  This report, which focuses on the opportunity in India, reports on our third and most recent survey of 550 buyers of Mini, Pick up, LDT, MDT, and HDT trucks in six key states of India.

Product and Brand Perception:

Market Oriented Interpretation or Brand Perception

Key Purchase Criteria Trend: 

After leaving MAN and rumors about Scania give strong reasons to buy in the Indian makes. Among our findings, we have learned that the buyers are increasingly making purchasing decisions as per the best value they get for their money, which necessarily includes the purchase price, operating costs, maintenance cost, and the performance of the truck. Very few buyers are of the viewpoint that the brand image plays a role in purchasing decisions, but they necessarily value good relationships with the dealers, service points as well as the manufacturers. The brand image and experience play an important role in mining and ODC application.

Truck Purchase Criteria Study 2019

Tata Motors is an extremely good example in this regard. After losing significant market shares in several segments of CV, the company started increasing its engagement with the customers, dealers and other stakeholders. The company also made its product portfolio rich in order to gain market shares and focused on repeat purchases as well as referral sales. The reduction of cost to keep the margin high and launching new products also helped a great deal for regaining the market share. Tata Motors launched about 70 new products in the financial year 2018.

Tata Motors CV Strategy to gain market share

Brand differentiation Strategy:

At this point in time, it is getting much harder to differentiate trucks of the same segment. Several different brands have reached a minimum level of performance, beyond which it is difficult to get paid for superior performance. But now the meaning of “truck performance” is shifting a lot from the driveline (engine and gearbox) performance to several other factors such as fuel efficiency, cost, dealer relationships and quality of service. OEMs need to shift from Product to service provider concept. We certainly believe that these factors will necessarily become the main differentiators for truck manufacturers in the years to come.

OEMs can make differentiation with the help of the strategies mentioned below:

  • Availability of service and parts network
  • New product launches keep the primary focus on the customers
  • Development of end to end customer support system
  • Uptime guaranty
  • Extended Warranty

ACG analytics expects domestic commercial vehicle (CV) sales to rise ~22% in fiscal 2019.

The forecast is divided into Sales and Production (Goods & Passenger carrier) segment. The segment further divided into OEMs and Model level along with key technical specs and product features.

Indian commercial Vehicle Industry and outlook 2019

Major Industry Drivers are:

  • National road development
  • Pradhan Mantri Awas Yojna
  • GDP growth
  • Some new pre-election announcement
  • The new product range of higher GVW/payload
  • E-commerce sector growth
  • Regulation

BS VI Norms impact on CV Industry:

  • BS VI impact on demand
  • The cost impact on vehicle
  • The function of SCR/DOC and DPF
  • Emission Control through Engine Design
  • Technology impact of BS VI
  • Other aggregate and cost impact
  • Global Strategy of using SCR and EGR for various Norms
  • Subsidiaries and tie-ups for after treatment
  • Supplier Market share
  • BS VI regulation and history of emission norms

Key highlights of the report:

  • Short-term demand
  • Medium Term Demand
  • Long-term demand
  • Competition Analysis & players Strategy Analysis
  • HCV demand Analysis
  • MCV demand Analysis
  • LCV demand Analysis
  • SCV demand Analysis
  • Bus demand Analysis – Application wise
  • Cost variables
  • Margin Analysis
  • Regulations Impact Analysis
  • Brand Position
  • Brand engagement
  • The relationship between Brand perception, and Application
  • Changing buyers behavior
  • Top purchase criteria
  • After sales – Maintenance cost Analysis
  • Forecast Value and Volumes
  • Vehicle type
  • Engine type
  • GVW wise
  • Transmission type
  • Fuel injection type
  • Vehicle Financing Type and issues
  • Import and Export Trend and Forecast
  • Model-wise Price and Discount Analysis
  • Product benchmarking and Product Portfolio
  • Customer Experience
  • Driver feedback on vehicle usage, USP and its best-suited application

Please contact us for more detail and Table of content

There are many market dynamics are going to affect the Indian LCV market. ACG analyzed regulation, Load trend, New Product development, Technology, Emission norms, Demand, Trend, Market Sentiments, Pricing factors, and other key criteria to draw the sketch of Sales and Production forecast. We analyzed the Industry challenges & Drivers. 

We have an exclusive City, Model & Brand level database. Along with numbers, Price, Engine Type, Engine Make, Warranty, GVW, Payload, Variants, Product series, Key Application, Product life cycle, Product risk rating, Product series, length, Wheelbase, Clutch Dia, Engine Power, Tyre size & Type, Type of Transmission, Transmission Make, Spare parts, Product USP of each model, Duty cycle, Macro Economy, and other key information. 

The purchase behavior is different compared to heavy commercial Commercial. Some of the purchase parameters are going to change and ACG considered those parameters in our forecast methodology.

The database is divided into two parts, Truck, and Bus. Most Popular Model of Truck and Bus based on Price, Volume and other Technical criteria. Van, Mini trucks, Pick Up, Rigid Haulage and other types of vehicles are included.

Companies included like Tata Motors Limited, Ashok Leyland Limited, Mahindra & Mahindra Limited, Eicher, BharatBenz, SML Isuzu Limited, Maruti Suzuki India Limited, Force Motors Limited, and Piaggio Vehicles Private Limited.

Following are the other keys highlight of the database:

  • Product Planning & Strategy
  • Competitor Analysis
  • Business Strategy of OEMs, Suppliers, NBFC, and other stakes holders

Sales and Forecast report are also available in other regions like Europe, Africa, NAFTA, Asia, and the Middle East. As a part of an Annual subscription package Monthly, quarterly and Yearly Forecast data is available.


We have released Sales and Production forecast data of Indian Truck market. The forecast data defined in the following category:

  • Total Commercial Vehicle Trend and Forecast 2030
  • GVW/Tonnage basis
  • Mini, Pick up, LDT, MDT, and HDT
  • Axle type based
  • Vehicle Type: Haulage( Box type, Open, refrigerated etc.), Tipper (Construction, Mining, Tunnel operation),  Special Application (Municipal, Tanker, Fire, Transit mixer), Trailers (Flat Bed, Semi Trailer, ODC etc)
  • OEM (Tata, Ashok Leyland, BharatBenz, SML Isuzu, Swaraj, VECV Eicher, VECV Volvo, Scania, Mahindra) and Model wise breakup
  • City, State, and region wise Data
  • Other useful information like Market Size, Pricing, Engine, Transmission detail, Export Opportunities
  • Market Dynamics
  • Consumer Demand Analysis
  • Competitive Dynamics
  • Market Trend Analysis
  • Truck Fleet owner data based on Fleet size
  • Brand Position and Strength
  • Another data is Model wise Production data Trend and Forecast 2030
  • Key specs of Model
  • Company profile of OEMs

The data is useful for 

  • Future strategy
  • Market and segment trend analysis
  • Competition scenario

The data is available in Excel and ACG Analytics software.

Indian Truck Market is witnessing many major changes in the last 3 years and it is expected to see some more major changes in the next 10 years. The market size of Indian Truck in 2018 is around 0.79 million units. The combined segment share of the Small & Heavy Duty truck segment is more than 85 percent in the current fiscal year. The market is expected to reach 1.2 million units by 2030. Most of the product up-gradation and new launches belong to the Value plus segment which makes it the largest market segment. Even Daimler and MAN Truck decided to enter into this segment in India.

Indian Truck Industry Trend and Outlook FY 2018

Indian recent economic reforms and expected GDP growth create positive market sentiments. Govt is implementing some new safety norms which will be implemented in the next 2 to 3 years.

The industry is shifting towards a heavy segment due to better TCO and ROI. This year 31T plus segment overtake 25T segment. Tractor Trailer showed a 60 percent growth in FY 2018 compares to last year.

In 2010, the industry was dominated by a low-cost truck with low horsepower and Cabin Chassis Truck models. By the end of 2017, the low-cost segment moved to the Value plus segment. The premium segment is still struggling to get good sales volume due to its low ROI.

Indian Truck Market Report FY 2018 - Premium, Value plus and Low cost

Tata Motors is a market leader in the Truck segment. The company is having a double-digit segment share in all sub-segments. Ashok Leyland, Mahindra, VECV Eicher are strong in some specific segments.

Truck OEM Market Share FY 2018

Report Highlights:

  • Indian Truck Industry Market size and Outlook 2030
  • Definition of Premium, Value plus and Low-cost segment – Market Dynamics, Market Driver, Price, Segment size and Outlook, Key Models
  • Mini Truck Segment Analysis
  • Pick up Truck Segment Analysis
  • Light Duty Truck Segment Analysis
  • Medium-Duty Truck Segment Analysis
  • Heavy Duty Truck Segment Analysis
  • Special Truck Segment Analysis
  • Rigid Truck Segment Analysis
  • Tractor Trailer Segment Analysis
  • OEMs Product mapping and its presence in segment and Sub Segments
  • OEMs Product Strategy Analysis
  • Model-level product position, Specs and Features
  • Application wise Market Analysis
  • Brand Analysis
  • Competitor Analysis
  • OEMs Market Share fluctuation
  • Product Lifecycle Analysis
  • Product USP
  • Customer pain area
  • Customer Satisfaction Analysis
  • Customer, Application and Product mapping

Fleet owner Survey:

  • Types of Transport companies (Low Budget Segment, Value plus Segment, Premium Segment), Influencer, Decision-making – Company size, Fleet & Company profile, Application, Portfolio, Truck type, Fleet size, Make
  • Purchase Criteria for each segment – All factors included
  • After Sales Survey: Maintenance, Repair, Response time, Warranty, On road assistance, Spare parts etc.
  • Brand Perception: Pricer & QUality and Segment comparison based on perception of brand

This is a detailed report on Indian commercial vehicle industry’s the on-going trends and the outlook for the year 2018. The ultimate aim of this report is to find out the reasons why and how the segment share and growth has changed in previous five years. This report also details on what and how the industry will like look like in upcoming five years.  The main reasons for the changes in OEMs market share in the main segment and their every sub-segment will also be signified in this report. The Indian Commercial Vehicle has registered a growth rate of twenty percentages in the domestic sales segment. The Indian Commercial Vehicle Industry has shown a de-growth of 10 percent in export for the year 2018 compared to the previous year 2017. The current market size of the Indian CV is approximately 8.7 lakhs units for the year 2018 included MAN, DICV, and Scania. The Industry has anticipated a double-digit growth for the year 2019 for SCV and HCV segments.

Recently ROI is also changed of Premium Truck and Bus product and fleet owner expected to reduce ROI cycle at least by one year.

ACG expected that Value proposition solution and vehicle utilization will be next game changer for the Industry. 

Indian Commercial Vehicle Market Analysis 2018 and Outlook

The government has recently initiated five major steps in N and M category vehicles for safety standards. The development of infrastructure, growth of economy, replacement cycles, the new and upcoming rules and regulation, transportation of heavy goods and machinery, growth in the construction and mining segment, advancement in technology, E waybill systems, new safety norms, telematics, high demands are expected in the rural economy due to normal monsoon, overloading ban, hub and spoke model started to work on the ground are the major initiative and the key drivers for development and growth of industry. The Ministry of road transport was successful in building 9829 kilometers of National Highways during the year 2018 which is approximately twenty percent of growth compared to the previous financial year.

New systems like the emergency button and GPS tracking devices will be made mandatory accessories for selected vehicles. The OEMs will have to pass the changes to initiate the technical changes which will cost a good amount. The year 2018 registered a huge growth for the tractor-trailer, Tipper, and 31T plus rigid haulage. ACG expected that value proposition solution and utilization of vehicle can be considered as the next game changer for the industry. The report included Product/ Make presence in every segment, its position, Specs, Features, Application, and other key information.

Ashok Leyland has been successful in narrowing the gap against its competitors and improve their market share in all major segments. Tata Motors has lost a valuable 12.5 percentage of market share in CV segment.  Ashok Leyland, Mahindra, and Eicher have increased their market share compared to their competitors. The OEMs are mainly focusing on the introduction of new product and their up gradation. In the year 2018 Tata Motors have successfully narrowed the gap with Mahindra and now it is just a mere 7.5 percentage difference in market share in SCV segment. Tata Motors made a change in market share value from a range of 26 percentage to 28 percentage with Eicher Motors in the LCV segment. In MCV segment, Tata Motors has also made a change of market share value of two percentage with Eicher in the MCV segment whereas they have made an improvisation in the HCV segment by increasing the market share value from 33 percent to 36 percent in highly registered HCV segment. Ashok Leyland is taking up the huge initiative to narrow the gap with Tata Motors since the year 2013. The detailed analysis covers and mentions each segment and their sub-segment of the Indian Commercial Vehicle Industry.

Ashok Leyland Commercial Vehicle Segment Performance Analysis

There has been a detailed discussion and various meeting with the fleet owners, established professionals, market dealers, financiers, and experienced drivers to have their opinions about the product and expectations and details of large medium and the small fleet owners.

Fleet Owner Survey

Report Highlights:

  • Market size and growth
  • Market outlook
  • Expected segment shifts and the current trend
  • OEMs performance in terms Product, Sales volume, and Market share
  • SCV, LCV, MCV, and HCV segment Analysis, Major products, Price range, Market dynamics, Market drivers, challenges, Sub Segment movement, Product USP, Product life, Operating cost, After-sales business practice, Products specs and features, Competitor Analysis and Application
  • Product lifecycle
  • Key products
  • Soft offering
  • Network Analysis
  • New Product launches and upcoming products
  • The starting point for Electric Commercial Vehicle
  • Product and market size mapping of each OEMs
  • Low cost, Value plus and Premium CV segment
  • Product portfolio
  • Horsepower wise Vehicle sales analysis
  • Nest 5 years sales forecast
  • Macroeconomy Analysis 
  • Primary Survey of Fleet owners of Truck and Bus – Product Issues and USP
  • Gap Analysis
  • Brand promotion activities
  • Brand perception – category wise
  • Model-wise and Application wise TCO is available on request

Indian Automotive After Market Analysis is our exclusive Report. During the recession time also most of the After Sales departments of the OEMs created attractively revenue and margin. ACG expected that growth of Indian Aftermarket will be in double digit in next 5 years. Branding is still not a major factor for customers.

Key Highlights of the Report:

  • Market Assessment
  • Market Segmentation
  • Market attractiveness
  • Market Evaluation

Segment: Passenger Car, Truck, Bus, Two Wheeler, Three Wheeler, and Construction Equipment

  • Key Findings
  • Key Trend in Car (PV), Commercial Vehicle, Two Wheeler and Three Wheeler
  • Future demand and qualitative assessment of the opportunity & Challenges
  • Segment wise market by cluster and Key pockets
  • The overall impact of Electric Vehicle on After Market business
  • Understanding state and district wise Channel structure
  • Market mapping – Size, OEM, and Local
  • Pain areas
  • Retail Demand Analysis
  • Market Potential Analysis
  • Assessing the competition structure, and in-depth analysis: Successful business model, and nature of competition for benchmarking
  • Market development initiatives – promotional campaigns (Traditional & DIgital),tie-ups with garage owner/mechanics
  • Understanding business relationship with their existing principles and customers 
  • Market Share by OEMs, Vendors, Unbranded and others
  • Aftermarket Structure analysis and expected change
  • After Market Business practice 
  • Key Growth Drivers of Automotive Aftermarket
  • Promotions, credit and another element of the distribution practices
  • Automotive Aftermarket Trend analysis
  • Major Aftermarket characteristic analysis
  • Automotive Aftermarket Roadmap analysis
  • Automotive Aftermarket—Growth Opportunities for Industry Participants
  • Aftermarket Spare Parts Revenue & profit Distribution by segment and sub-segment 
  • Market share analysis in After Market
  • Entry Strategy to enter in Indian Aftermarket by product segment
  • Vehicle Age and its Maintenance cost Analysis
  • Service Type Analysis
  • Fast moving parts definition, their market size, and specs
  • How Digital technology giving new shape to Auto Market
  • Goodwill warranty Analysis
  • Consumer category & behavior
  • Service center types and Outlook
  • Availability and Unavailability of spare parts
  • Chinese spare parts impact in After Market
  • Awareness campaign among dealer and mechanic
  • Price, Discount, and Profit margin Structure
  • Qualitative Analysis of customers and mechanic
  • Understanding the customer needs, Gap Analysis, Perception, Requirements, Expectation (Service, Quality, Cost & other parameters)
  • Assessment of retail demand of spare parts – State and District level parts 
  • An influencer in the supply chain
  • Perception of Aftermarket – Segment wise
  • Future plan – Capacity expansion, and Growth in next 10 years

Image credit: Igor Ovsyannykov

Indian Commercial Vehicles Trend and Outlook is a detail analysis report which covers all stakeholders of the Industry.

Indian Commercial Vehicle Market Analysis 2018 and Outlook

Table of Content:


  • Indian Commercial Vehicle Industry Overview and Structure
  • Indian Macro Economy and Forecast
  • Key findings
  • Scope and Objective

Country Analysis

  • PESTLE- Social Impact Analysis, Technological Impact Analysis, Legal Impact Analysis, Ecological Impact Analysis
  • Hofstede's cultural dimensions: Power distance index (PDI), Individualism vs. collectivism (IDV), Uncertainty avoidance index (UAI), Masculinity vs. femininity (MAS), Long-term orientation vs. short-term orientation (LTO)
  • Negotiation Style

Segment Analysis – Goods and Passenger Vehicles Analysis

  • Vehicle Segment Structure based on different parameters
  • Historical Trend Analysis of CV Industry
  • Total Industry Volume of Passenger and Goods Vehicle
  • M&HCV Market Size
  • LCV Market Size
  • Brand-wise M&HCV sales and Segment share Analysis
  • Key Product Analysis of M&HCV segment – Price, Features & Technical Specs
  • Brand-wise LCV Sales and Segment share Analysis
  • Key Product Analysis of LCV segment – Price, Features & Technical Specs

  Segment Analysis

  • Indian Economy and relation to sales 
  • Historical Sales Trend and Outlook
  • Two Axle and Multi-Axle Sales Analysis, Market Share & Segment movement
  • Rigid Haulage Market size and Segment Analysis
  • Rigid Haulage Sales Analysis & Segment Share
  • Tractor Trailer Sales Analysis & Segment Share
  • Tractor Trailer Market size and Segment Analysis
  • GVW wise Sales and Segment Share Analysis
  • Emission Norms and its impact on Sale and Cost
  • Emission & Technology Roadmap
  • MHCV Demand & Segment Movement Analysis
  • MHCV – Goods & Passenger Vehicle
  • MHCV: Product Analysis: Key Products, Brand presence, Mapping with Market size, Products Features & Technical Specs
  • MHCV Next Five years Trend Forecast
  • LCV Demand & Segment Movement Analysis
  • LCV – Goods & Passenger Vehicle
  • LCV: Product Analysis: Key Products, Brand presence, Mapping with Market size, Products Features & Technical Specs
  • LCV Next Five years Trend Forecast
  • Demand Analysis
  • Overloading Analysis and carrying load habits

Market Drivers

  • Smart Cities Plan
  • Smart City Impact on CV segment
  • Urbanization  – Growth Analysis 2030
  • GDP Growth 
  • GST Impact on Transportation and logistics sector

Customer Voice – Drivers & Fleet Owners

  • Key buying factors – TCO, Price, and Others
  • Fully Built, Cowl & Chassis, Cabin & Chassis
  • Finance option
  • Key financiers and their Market Share
  • Driveline Preference: Engine, and Transmission (AMT)
  • After Sales Support – Spare parts – OE and Local brands
  • Changing needs of Fleet owners – Truck & Bus
  • TCO calculation

OEMs Business Model Analysis

  • OEMs Brand Strategy
  • Technology Changes
  • Management Issues
  • Stakeholders of CV Industry

Product Strategy

  • New Product launch
  • Product upgradation
  • Upcoming Products
  • New Series launch
  • OEM Product investment
  • Telematics Solution

Connected Vehicle Concept

  • Logistics Software Solution and its advantages
  • Available Automotive Software
  • Technology Benefits

Dealership Business Model

  • Revenue Model
  • Margin Analysis
  • Adoption of Digital Strategy
  • Processes and Challenges at the Dealer end
  • Dealer Sales strategy of OEMs

OEM Business Process Analysis

  • New Skills in demand, and Key Human Factors
  • After Market process like refurbished  parts process
  • Soft offerings

OEM Business Review & Strategy

Tata Motors

  • Sales and Market Share Analysis – Truck & Bus segment
  • Product Portfolio – Model, Driveline Analysis, Features, Technical specs and Customer segment
  • Segment presence and mapping with Market size
  • Pricing Strategy
  • Brand Strategy
  • New segment Entrance Analysis
  • Brand Position and Strategy
  • Future Plans
  • Tata Signa product review
  • Tata Prima case study
  • Production capacity & Utilization
  • Key people
  • Tata Fleet software solution
  • Business Model Analysis
  • Dealer Network

Ashok Leyland

  • Sales and Market Share Analysis – Truck & Bus segment
  • Product Portfolio U Truck, Captain – Model, Features, Driveline AnalysisTechnical specs and Customer segment
  • Segment presence and mapping with Market size
  • ALL DIgital Strategy for selling Vehicle
  • Pricing Strategy
  • Brand Strategy
  • New segment Entrance Analysis
  • Brand Position and Strategy
  • Future Plans
  • ALL U Truck product review
  • Captain case study
  • Running Projects
  • Production capacity & Utilization
  • Key people
  • Business Model Analysis
  • Dealer Network

Daimler India Commercial Vehicle

  • Company Overview
  • Sales and Market Share Analysis – Truck & Bus segment
  • Product Portfolio Fuso, Mercedes & Bharatbenz Series – Model, Features, Driveline AnalysisTechnical specs and Customer segment
  • Segment presence and mapping with Market size
  • Daimler Digital Strategy for selling Vehicle
  • Pricing Strategy
  • Brand Strategy
  • New segment Entrance Analysis
  • Brand Position and Strategy
  • Future Plans
  • Tata Signa product review
  • Tata Prima case study
  • Production capacity & Utilization
  • Key people
  • Tata Fleet software solution
  • Business Model Analysis
  • Dealer Network

Volvo Eicher Commercial Vehicles Limited (VECV)

  • Sales and Market Share Analysis – Truck & Bus segment
  • Product Portfolio PRO Series – Model, Features, Driveline AnalysisTechnical specs and Customer segment
  • Segment presence and mapping with Market size
  • Technology advantages from Volvo Group
  • Volvo name help to change the brand position of Eicher
  • Pricing Strategy
  • Brand Strategy
  • New segment Entrance Analysis
  • Brand Position and Strategy
  • Future Plans
  • PRO series product review
  • Production capacity & Utilization
  • Key people
  • Business Model Analysis
  • Dealer Network

MAN Trucks India

  • Sales and Market Share Analysis – Truck 
  • Product Portfolio CLA Series – Model, Features, Driveline AnalysisTechnical specs and Customer segment
  • Segment presence and mapping with Market size
  • A journey from JV with Force Motors to become independent Subsidiary of MAN SE
  • Pricing Strategy
  • Brand Strategy
  • New segment Entrance Analysis
  • Brand Position and Strategy
  • Future Plans
  • MAN Product review
  • Production capacity & Utilization
  • Key people
  • Business Model Analysis
  • Dealer Network

Scania India Commercial Vehicles 

  • Sales and Market Share Analysis – Truck & Bus segment
  • Premium Truck and Bus Market size
  • Product Portfolio – Model, Features, Driveline AnalysisTechnical specs and Customer segment
  • Segment presence and mapping with Market size
  • Technology Analysis of Indian Market
  • Pricing Strategy
  • Brand Strategy
  • New segment Entrance Analysis
  • Brand Position and Strategy
  • Future Plans
  • Key people
  • Business Model Analysis
  • Dealer Network

Pricing Trend Analysis of Commercial Vehicle is our exclusive detail Analysis Report. In Our detail analysis, 700 Bus variants and 1,000 Truck variants included. After BS-IV and GST, we have found some specific trend in Commercial vehicle pricing.

Pricing Strategy depends on many factors, Models, Market dynamics, Demand, Technical specs, Driveline, Tyre, Body type, Application of the vehicle and other parameters.

It gives pricing trend of Truck and Bus since 2011 to 2017. 

Pricing Trend Analysis – Truck & Bus Segment

Report Highlights:

  • Product Category (Fully Built & Chassis): Truck and Bus – 1 to more than 49T GVW
  • Popular price bracket with Product features and Technical specs
  • Brand, Model, and Variant wise Analysis – MRP, Discount, Dealer Margin, Govt & Institutional price
  • Segment: Small Commercial Vehicle, Light Commercial Vehicle, Medium Commercial Vehicle, and Heavy Commercial Vehicle
  • Price Bracket Analysis and mapping to Market size & Segment
  • OEMs Pricing strategy
  • Competitive analysis
  • Factors influence the price
  • Sub-segment :
  • Truck: Mini Truck, Pick up Truck, Light Duty Truck, Medium Duty Truck and Heavy Duty Truck,  Rigid Haulage, Tipper, Tractor Trailer, Concrete Mixer, Boom pumps and Special Application
  • Bus: School, Staff, Low Floor, City Bus, Intercity, Luxury, Tarmac, Moffusil, Light Duty Bus, Medium Duty Bus and Heavy Duty Bus
  • Labour Charges: Authorized dealers & Service center
  • Spare parts Price Analysis: Genuine parts price, Non-Genuine (Direct OEM Suppliers) price
  • Spurious parts
  • Secondary market
  • Types of Customer segment, Type of fleet owners, Behaviour & Psychology

OEMs included:

  • BharatBenz
  • Tata Motors
  • Scania India CV
  • MAN
  • Ashok Leyland
  • VECV – Eicher
  • VECV – Volvo
  • Mahindra & Mahindra
  • Force Motors
  • Piaggio
  • SML Isuzu





ACG knowledge center released the latest report on Indian Model wise Truck and Bus Production outlook. This is an exclusive macro level database on Indian Commercial Vehicle Industry. The report is available separately in two parts Truck and Bus segment. The Model wise and Brand wise Sales data are also available along with forecast.

Key highlights of the report: Last 10 years Trend, Short-term outlook & Long-term  outlook

  • Bus and Truck Model wise  Architecture Information
  • Fuel Type Vehicle Analysis
  • Model-wise Vehicle Platform detail
  • Manufacture Program information
  • Segment Information- region wise
  • Vehicle Design Patent 
  • Vehicle Emission standard detail
  • Start and End of Production 
  • Production plant location and Capacity with Model name mapping
  • Truck and Bus Assembly 
  • Engine SOP and EOP of each model & Brand 
  • Engine Power & Torque
  • Engine Manufacturer detail
  • Engine Model name
  • Engine manufacturers plant information
  • Engine Program
  • Valve & Cylinder Information
  • GVW Information 
  • Parent sales Information
  • Cylinder Block Material information
  • Vehicle Engine Displacement Detail
  • Brand-wise Model Name – Production Nameplate

Following OEMs are included in the database: Truck and Bus

  • Daimler India Commercial VehicleTata Motors
  • Tata Motors
  • Scania India CV
  • MAN
  • Ashok Leyland
  • VECV – Eicher
  • VECV – Volvo
  • Mahindra & Mahindra
  • JCBL
  • JBM
  • SML Isuzu

The report and data are useful for Business Planning & Strategy, Production planning, and Investment related decision. Additional information about Company Analysis, Strategy Analysis, Product Strategy, Brand Strategy, Pricing Analysis, Dealer network, Product Application & USP.

Another report like Qualitative Analysis report which is based on primary data collection, State wise detail Truck, and Bus Market Analysis, Descriptive segment wise forecast of Intercity, City, School, Staff, Special Application etc., Segment wise Truck Forecast – Tipper, Rigid Haulage, Tractor Trailer, ODC, Special Application, GVW wise etc. Impact Analysis of Govt policies, Technology, Regulation, Emission norms changes, Market Drivers, Market Dynamics, etc is also available. Macro Economy Analysis, New segment Introduction, Digital Marketing & Adoption of this technology, Quarterly Analysis, Infrastructure Investment, Logistic Sector analysis, Spare parts price, Fleet owner data of Truck and Bus is also available immediately with us.

Q4 2017 and Q3 FY 2018 Indian Automobile Report is a detailed Analysis cover all segment of Industry.

Highlights of the report:

  • Passenger Vehicle, Truck, Bus, Commercial Vehicle, Two Wheeler, and Three Wheeler
  • Car, MUV/SUV, Van, Small Commercial Vehicle, Light Commercial Vehicle, Medium Commercial Vehicle, and Heavy Commercial Vehicle, Rigid Truck, and Tractor Trailer, Motorcycle, Scooter, Moped, Goods Three Wheeler carrier, Passenger Three Wheeler carrier
  • Sales, Production, and Export Analysis
  • Last 3 Quarter comparison
  • OEMs wise detail Sales Analysis
  • Market Dynamics
  • Market Drivers
  • Business Environment
  • New Product launch
  • Segment and Sub-segment Analysis and its movement
  • Price Analysis
  • Product Analysis
  • Competitor Analysis
  • Forecast for Q4 FY 2018
  • Macro Economy Analysis
  • Monthly sales Analysis

Report is available based on Calendar Year and Financial Year