Ashok Leyland is the second largest truck manufacturer in India. Its Business strategy gradually started to enter into LCV and SCV segment. This strategy help company to gain market share. Company is having strong grip in Bus segment. The main area where company needs to improves are introduce vehicles for heavy application and premium bus segment.Along this company needs to implement new dealer strategy, improve after sales product performance of U Truck also.
In Truck segment company increased its market share but in Bus segment it lost market share.
"Ashok Leyland Business Review Report covered Commercial Vehicle Industry Trend, Truck Industry, Bus Industry, Ashok Leyland Truck – LCV & M&HCV segment sales, Product analysis, Market Share, Financial Analysis,Brand Image, Technology Trend,Product price, Competitor Analysis, Network Analysis, Product USP and Feedback"
Market Share: Ashok Leyland Commercial Vehicle Segment
Company total market share is almost flat in last two years.
Also Read "Eicher poised to challenge the position of Ashok Leyland "
Truck Segment: Light, Medium and heavy duty Truck analysis:
Ashok leyland sales proportional to Industry sales but in 2014-15, its performance is better than Industry.
Ashok Leyland Truck Segment:
Ashok Leyland gained market share in 2014-15 and increased from 19.9% to 21.3%.
M&HCV Truck segment:
Ashok Leyland M&HCV segment of truck noted growth in 2014-15 and increased its sales from 36,876 units to 46,020 units in 2014-15.
LCV Truck Segment:
Its new product introduction, Boss and Dost support its sales and make its presence effective in LCV Truck segment.
Bus Industry Sales:
Bus Market Share:
Its sales came down since 2013-14. But Bus industry showed positive growth.
M&HCV Bus segment Sales analysis:
Ashok Leyland Sales showed negative growth since 2011-12 in M&HCV Bus segment similar to Industry trend.
LCV Bus Segment:
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