Parts pricing strategy is one of the most crucial decisions in an Automobile Industry. In a detailed Auto Spare parts price analysis report we found that more than 43% of the companies either do not do proper research on parts pricing or realize the need to conduct a study too late. One of the biggest European Commercial Vehicle manufacturing company, OEM, approached Autobei Consulting Group in 2014. This company started their operation in India in 2005. When we started to make Sales strateg for this company, we found its parts to be very expensive. This resulted in most customers deciding against buying vehicle from this company. The company did not realize this untill 2014. Between 2002 to 2014 it lost more than 5% market shares due to high spare parts price.
Our methodology considers several factors for Auto Parts Strategy like Volume, Life cycle, Replacement cycle, Quality, Segment, Application, Availability, Currency fluctuation, Competition, Other channel sales, Supply Chain management, Warehouse, Transportation etc.
Auto parts manufacturers Industry Outlook and online parts strategy are also included in our latest report.
Spare Parts business was making profits; even during recession time in Germany and other central European countries. It came under a high profit business area. It contributed the highest net income in Auto companies’ balance sheet. It is necessary to ensure that marginal increase in price does not impact its volume and profit.
BharatBenz indigenous provides almost all parts except few critical items. Its indigenous percentage is close to 95% and hence the prices are very competitive and even lower than the local parts. MAN replaces its vendors for filter items and was thus able to supply filters at the price on par with the competition.
Truck parts price is an important parameter for Business planning, Sales strategy, TCO, maintenance cost analysis etc. There are four parts in this report – Passenger Vehicle (Cars, SUV, MUV, Luxury, Sedan, Hatch back Sports and VAN), Commercial Vehicle, Two Wheeler and Three Wheeler segment. We have also covered second level classification which includes Truck, Bus, LCV, SCV, MCV & HCV segment.
In our latest report we have analyzed Tata Motors, Ashok Leyland, Piaggio, Volvo, BharatBenz, AMW, Scania, Eicher, SML Isuzu, Isuzu, Force Motors, MAN, Maruti Suzuki, Fiat, Hyundai, Renault, Nissan, Honda, Toyota, GM, Ford, BMW, Porsche, Volkswagen, Volvo, Audi, Skoda, Tata Motors Bajaj Auto, Mahindra & Mahindra, TVS Motors, Honda, Hero, Suzuki, Yamaha and Royal Enfield.
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