Success stories of brand failures

Publish Date : September, 2017

In India, many Globally successful brands are still waiting for writing their success story in an Indian market. Winning the confidence & trust of the Indian buyers drives a long way in receiving new and repeat business. There are many factors that influence the success and failure of the brand in Indian Market. Creating, establishing and making the brand successful is set of complete strategy and it works in multi level layers.We have included Passenger Car, Truck, Bus, Two Wheeler, Three Wheeler, Auto Supplier, Agriculture and Construction Equipment.

Report Highlights:

  • Brand Strategy for Automotive Industry
  • Brand Components
  • Brand Perception
  • Gloden rules of Branding
  • Top reasons of Brand failure and lesson learned from Brand failure
  • Advertising concept, Quality, Concept ad and brand image
  • Exhibition and outdoor branding 
  • Impact analysis of branding
  • Most Influence ad
  • Celebrities impact on Auto Brands
  • Great Failure Brand – Case Studies

Passenger Vehicle:

  • Why is Volkswagen Brand struggling even to touch brand recall stage? Ad campaign strategy, Brand perception, Brand Position, Emotions, Brand Associate & Dream
  • Other Brands perception across different segments are – Skoda, Ford, Toyota, Maruti, Hyundai, BMW, Mercedes, Tata, Porsche, Bentley, Fiat, Force Motors, Ford, Honda, Hyundai, Isuzu, Mahindra,M Maruti, Nissan, Renault, Skoda, Tata , Toyota,  Volvo, BMW, Audi, Porsche, Jaguar/LandRove,r Mercedes

Commercial Vehicle – Truck and Bus: 

AMW, Ashok Leyland, Mahindra, SML Isuzu, Tata Motors, Eicher, Volvo, Force Motors,  Isuzu Motors, Maruti Suzuki, Piaggio, MAN, Scania, and BharatBenz

Two Wheeler:

Bajaj Auto, Harley Davidson, Hero, Honda, Kawasaki, Yamaha, Mahindra, Piaggio, Royal Enfield, Suzuki, Triumph, and TVS Motor

Three Wheeler: Atul, Auto  Bajaj Auto Mahindra  Piaggio  Scooters India TVS Motor 

Our all brand consultants are from Automotive Industry and having strong grip on Auto 

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