Tata Motors which is struggling in passenger car segment started to run a new brand campaign with famous football player Lionel Messi. Tata Motors Branding Strategy is our latest report. Taking such steps are helpful to match company vision and target. However, it is really helpful and supports to a company if all parameters have been analyzed carefully. If all important criteria are not studied properly then it could be either low return of investment or negative ROI. We have done detail study on "Mis-managed Commercials and its impact on Automobile Sales" which was published on May 2013. This study showed the impact of celebrities on brand value and its conversion ration into sales.
Brand Value and Brand Ambassador matrix is part of full report.
There should be always some reflection of brand ambassador image, position, perception, professional and product. Here it would be better-valued proposition if Messi would be a Brand ambassador of Tata owns Jaguar Land Rover brand. It can penetrate easily, effectively, better result oriented and better ROI for the company.