Daimler Business Review & Strategy Analysis Daimler New Brand concept would be Game Changer for Global car Industry

Daimler product Strategy

The Premium Daimler Car brands like Maybach and AMG have a small market in India and other price sensitive markets. Daimler would launch new economy brand to target mass market like BharatBenz Truck for emerging markets. This new brand car has a… Continue Reading


Tata Motors need to target its customers Brand Strategy Analysis,Tata Bolt, Tata Prima, Primary Survey result of its ad impact, Commercial vehicle brand and Advertising strategy, Low ROI

Tata Motors Strategy analysis report

A full scale campaign of branding and promotion of Tata Motors' products is in wait for the mass markets. Among these products, the Tata Bolt's promotion in English has upscaled limits for the mass market. Also, promotion of Truck racing… Continue Reading