Strategy to win the Indian Two Wheeler Market battle

Publish Date : February, 2019

ACG is having key expertise in Automotive Business Consulting. We provide end to end consulting service. Key highlights of our customized consulting services:

Promotion strategy:

  • The media planning process, Media mix strategy, and tools to measure the effectiveness, Calculation of ROI, Factors & Parameters which affects the decide media mix, Business Models

Dealership Management

  • Dealership management – Model and OEMs wise margin and incentive, Market intelligence about the deciding parameters? T&C to provide incentive. – Internal regulation to assign a new dealer, Dealership customer interaction experience

Pricing strategy

  • How to decide pricing policy e.g. the same mark-up based on production cost, set strategic model with high margin

OEM wise After sales and Support and Strategy Analysis:

  • After the Sales Business model and margin analysis of service and Spare parts
  • Customer expectation

Product Mix and Portfolio Analysis – Motorcycle & Scooter

  • Top Models Trend and Forecast
  • Market share and product mapping to customers
  • Price and mapping with specs, features, and customers
  • Product Life cycle
  • Pre and post-buy brand experience

Marketing Mix Strategy

  • Sales and Aftersales Marketing strategy
  • Digital Marketing Analysis
  • Nature of spending

Brand Management and customer 

  • How to create a brand perception, Pre and Postpurchase brand experience
  • Road map to create a brand image
  • How to make customer and product segmentation
  • How to use digital platform for dealers, Customers, and Financiers
  • Create customer loyalty and brand advocacy

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