ACG is having key expertise in Automotive Business Consulting. We provide end to end consulting service. Key highlights of our customized consulting services:
Promotion strategy:
- The media planning process, Media mix strategy, and tools to measure the effectiveness, Calculation of ROI, Factors & Parameters which affects the decide media mix, Business Models
Dealership Management
- Dealership management – Model and OEMs wise margin and incentive, Market intelligence about the deciding parameters? T&C to provide incentive. – Internal regulation to assign a new dealer, Dealership customer interaction experience
Pricing strategy
- How to decide pricing policy e.g. the same mark-up based on production cost, set strategic model with high margin
OEM wise After sales and Support and Strategy Analysis:
- After the Sales Business model and margin analysis of service and Spare parts
- Customer expectation
Product Mix and Portfolio Analysis – Motorcycle & Scooter
- Top Models Trend and Forecast
- Market share and product mapping to customers
- Price and mapping with specs, features, and customers
- Product Life cycle
- Pre and post-buy brand experience
Marketing Mix Strategy
- Sales and Aftersales Marketing strategy
- Digital Marketing Analysis
- Nature of spending
Brand Management and customer
- How to create a brand perception, Pre and Postpurchase brand experience
- Road map to create a brand image
- How to make customer and product segmentation
- How to use digital platform for dealers, Customers, and Financiers
- Create customer loyalty and brand advocacy