Indian Market is dominated by Domestic players : Tata, Ashok Leyland, AMW and Eicher. MAN and Mahindra Navistar entered into Indian Market long time back but still they are struggling due to several reasons. MAN is having the latest technology what Daimler can offer along with Financial backup. MAN has created this Mid truck segment in India but could not penetrate as expected.
Scania is also entering into this foray with technical sound products like Volvo, they are also in niche market. These products are 4-5 times expensive compare to Indian OEM. This is one of the reason that sales numbers are not impressive. Daimler also launched first its premium products Actors but you can count sales figure on fingers.
Indian Market can be divided into three segments based on price: Low cost, Budget and Premium. When European OEM came to India with advance product offerings they failed to meet the pricing range in India. In this market there must be a proper balance among Price, Technology, Performance, After sales and Re-Sale value.
This is one of the major reasons why BharatBenz are able to break Tata and Ashok Leyland’s market share. New Product ranges from UD (Volvo), MAN CLA range could give a tough fight to BharatBenz product range.
First time Daimler India Commercial Vehicle is entering into mass market , Budget segment with customized product portfolio for India.
Its price would be 8 to 10% more compare to domestic players but TCO cost would be less. Daimler is market leader in many countries like Europe 23%, Turkey 43% etc.
First time TruckStrategy.com is coming with “Exclusive Analysis of BharatBenz Trucks”. It is first its kind of deep analysis with Promotional Sales, BharatBenz Product Range, Its position with competitors, Applications, Price range, Brand position, market share,Customer feedback, Advantages of products, Technology, Strategy etc.
On the other hand Tata and Ashok Leyland is also geared up to face this new scenario of competition. They are investing good amount on New product development, technology and up time warranty. Some time back you would not see any advertising of Tata Motors (CV) and Ashok Leyland on Electronic media but now a days aggressively they after doing branding to keep their position.
At the end of the day Customer will be the winner in this competition.
