Market Outlook of Indian Scooter and Motorcycle
Future of the two-wheeler industry in India gives critical information about Two Wheeler Industry. ACG expect that over next coming year the three-tier structure of the industry which was 20 percent for the entry-level segment, 60 percent in value for the mid-level and 20 percent at a premium level for the time and the current trend has moved to 30-50-20 percent and it is on its way to moving to 35-40-25 percent structure. This means the middle-level market is getting squeezed out, which in turn is very good for companies like, Yamaha, Bajaj, Suzuki. Hero Motocorp and Honda need to introduce new innovative product range in this segment since these companies are the major player of value plus segment.
Discounts have been offered to the mid-level sector due to the polarization of the customers to the premium and the entry level. Another reason for added discounts or offers is scooterization and lack of innovation in the sector.
New regulation like ABS to the 100 and 125 CC vehicles would increase the cost of the unit from 4,000 to 10,000 RS. This added price value and BS VI can impact the sale rate. All these hurdles will have to be overcome, and innovation will lead to an improved Industry performance. ACG expect double-digit growth for the year 2019 and with all the upcoming changes in norms and with innovation to technology we can look forward to an exciting 2019 ahead.
The biggest challenge for the industry would be to make the transition of the two norms related to safety and emission over the next 12 months.
Indian Two-Wheeler Industry has seen 13%, Scooter segment 9%, and Motorcycle segment 16% growth in the year 2018 compare to the year 2017.
In Scooter segment, Suzuki and TVS gained 2% market share and market leader Honda lost 1% and Yamaha and Hero lost 2% market share in 2018. The Hero is trying to penetrate this segment with mix product and marketing strategy but could not achieve the desired result.
The companies shall enter the electric vehicle segment with new motorcycles and scooters in India.
Highlights of the report:
- Market size – Volume in units & value
- Last 10 years trend and next 10 years forecast
- OEMs Product and Marketing Strategy
- Price and Discount
- Best Selling Models
- New Launches
- Segment and Subsegment Analysis
- Competitive Analysis
- Brand Analysis and Perception
- Consumer journey
- Media planning strategy
- OEM Business analysis
- Upcoming product launches
- Key Export countries