The Indian two-wheeler tyre market was 123.5 million units in FY 2025, and this segment has the largest share in the Indian tyre industry. The motorcycle segment is the largest in the Indian Two-Wheeler Tyre market, but the Scooter segment is also growing fast. The key reason behind this is the small replacement cycle of the motorcycle segment and the large number of motorcycle units parked in India.

The replacement tyre is smaller in rural India than in Urban areas because of rough terrain in rural areas and more use of motorcycles.

Types of Tyres:

Radial tyres are still not popular in the Indian Motorcycle and Scooter segment. However, motorcycles above 300cc prefer to have radial tyres. Radial tyres are a bit more expensive than bias tyres. The difference in price between Bias and Radial is around 500 to 900 INR.

Motorcycles have a significant share compared to Scooters and mopeds. Tyre Buyers have different purchase patterns. In the South, 53% of customers have a specific brand in mind before buying the tyre, which differs in other parts of India. North, East, and West India have different buying habits for tyres for their Two-Wheelers.

The Indian tyre market is significant in the 80/100-18 M, 90/90X17, 100/90-17, and 100/80-17 sizes. Electric Scooters have popular tyre sizes 100/80-12, 90/90-12, and 110/70-12. We provide the Tyre size-wise Market size, OE, and the replacement tyre market. We have included more than 30 types of tyre sizes.

Competitor Landscape:

MAXXIS, MRF, TVS, and CEAT are the major brands in the Indian two-wheeler OE and replacement market. MRF and CEAT are leading tyre brands because they provide better value for money. Independent or multi-brand Tyre dealers also promote these two brands. Michelin offers premium tyres at almost double the price of mass market tyres. The company must convince the buyers of the value of high-end premium tyres. During the ACG survey, we also observed that even after communicating the key features of the premium tyre, buyers could not connect with those points without experience.

TVS has benefits, such as a wide range of two-wheelers in India, especially for the OE tyre market.

• MRF Tyre
• Apollo Tyres
• CEAT Tyre
• JK Tyre
• TVS Srichakra Tyre
• Bridgestone Tyre
• Michelin Tyre

The Growth Drivers of the Tyre market:

In FY 2025, 23.9 million two-wheelers were produced in India. According to the ACG forecast, the Indian Two-Wheeler market is expected to register a 0.5% CAGR from FY 2025 to FY 2030.

The Key drivers behind the growth of the Indian two-wheeler market are:

• Quick commerce growth
• This effective mode of transport to avoid traffic congestion in cities like Mumbai, Delhi, Pune, Bangalore, Ahmedabad, and other Metro, Tier 1, and 2 cities
• Affordable price point of 60% motorcycles, Scooters, and mopeds
• Growth in Electric scooters included slow EV
• Better resale value, long life cycle of the Vehicle, and low maintenance cost
• A rich product portfolio means buyers have many choices that fulfill their needs.

State-level Two-Wheeler Tyre market:

North India is the largest market for replacement and OE tyres. Uttar Pradesh is the central state in the North region. In UP, two-wheelers are popular because buyers are looking for the most affordable mode of transportation in daily life. Industry collaboration and culture play a role in making it the largest Two-Wheeler market in India. The Rural areas in UP prefer to have a Motorcycle for day work.

In the western region of India, MP, Maharashtra, and Gujarat are the central states for motorcycles and scooters. Electric Scooters are also popular in these states and are expected to be one of the significant markets for 2W EVs.

In South India, Bengaluru and Chennai are the major cities. Q commerce is also one of the primary reasons behind the attractive tyre replacement market. However, the buyers’ behaviour differs in Bagaluru from that in other parts of India.

Delhi, Rajasthan, Bihar, and West Bengal are the other significant two-wheeler tire markets.

Challenges and Opportunities:

The large market size is attractive to tyre manufacturers. ACG has conducted extensive research to identify buyers in the secondary tyre market. As per our study, it is a challenge that buyers do not process all the technical and complex information related to a tyre before making a decision. However, this is also considered an opportunity to gain a significant share of this segment.

Make the tyre brand Strong and Appealing:

Need to design an effective Brand Strategy to engage the potential and existing buyers. The brand needs to be energized, which impacts the buyer’s decision. This can be done in the following ways:

• Innovative product communication
• Engage your buyers in pre-sales and post-sales

The Tyre brand can be interesting to buyers in the above two ways.

ACG has created the Brand matrix with the customer (Tyre buyers) on the following parameters:

• Tyre Brand equity,
• Tyre Brand relevance,
• Tyre Brand image,
• Tyre Brand loyalty, and
• Tyre Brand portfolio

In today’s world, the above five parameters are changing rapidly, and Tyre’s brand needs to keep up with how customers perceive it and process information.

Key Highlights of the Report:

• Indian Two-Wheeler Market Assessment
• Indian Two-Wheeler Tyre Domestic Market Size, Import Tyre, and Export Tyre Market
• Motorcycle, Scooter, Moped split between ICE and EV drivetrain
• Tyre size-wise Market share, Sales by units, and Sales by Value
• Indian Two-Wheeler Tyre Market trend and forecast – FY 2020 to FY 2030
• Customer Buying behaviour Analysis and survey
• Replacement interval of the Motorcycle and Scooter
• Brand and Sales Strategy Analysis of Tyre Manufacturers
• Price point of the various tyre size

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The product is the core of the Indian Two-Wheeler Industry. For buyers, a Motorcycle or Scooter is not just a physical product but a combination of Service, Aesthetic look, Parts, Durability, Reliability, Brand image, Experience, Technology, organization, and others. The successful product strategy has all the essential components and ingredients.

This report analysed how customers buy the motorcycle or scooter they want. Two-wheeler buyers estimate which Motorcycle or Scooter will deliver the most perceived value and act on it. Whether the Product offer lives up to expectations affects customer satisfaction and the probability that the customer either repurchases or recommends it, such as Splendor and Activa.

What benefits are buyers getting, and what is the cost? Here, the price refers to the bundle cost, such as buyers’ time, energy, psychological cost, etc.

Buyers want a certain level of reliability, durability, performance, and resale value. A certain level is a relative term directly associated with product cost or customer segmentation.

Buying Pattern Analysis:

Like school-going students (16- 18 years), the parents of young riders focus more on Safety, so they prefer a low-speed Electric Scooter.

Budget-conscious, college-going, or early job seekers prefer mileage-focused scooters and motorcycles. Young Professionals value Style and ValuePlus Motorcycles and Scooters. The 30 to 40-year-old age group looks for a multipurpose, stylish, or luxury Motorcycle.

Motorcycle Segment:

The segment’s market share up to 125cc declined to 75% in FY 2025 from 81% in FY 2012. 28% of model variants are available in this segment. The market share of the 125cc to 200cc segment was 15% in FY 2025 compared to 17% in FY 2012. 35% of model variants are available in this segment because they are growing. The segment above 2cc increased its market share from 2% in FY 2012 to 10% in FY 2025. 38% of motorcycle models and variants are available in this segment because buyers prefer a wide range of products.

Scooter Segment:

110cc and 125cc and above are two key segments. Most 125 and above scooters are owned by young people who like to have power. The 125cc segment is popular among Women, Middle-Aged people, and retirees.

Growing Preference for High-CC Bikes by FY 2025

125cc is the largest and dominant segment but market share is declining because buyers are looking for bit higher cc engine.

200 to 500cc is profitable segment. 500c and above is the growing Two Wheeler segment from FY 2021 to FY 2025.

Why is 125cc the popular segment?

Mileage and Power are two key components of a Two-Wheeler. Buyers looking for mileage go below 125cc, and buyers looking for power go above 125cc engines. The 125cc engine segment offers a balance of power and mileage. This is one of the key drivers behind the largest segment in Indian Two-Wheelers.

Honda Product Strategy:

Consumers widely prefer Activa due to its Good Initial Acceleration, Smooth riding, Excellent suspension, Excellent riding Comfort, Moderate mileage, and Low maintenance cost.

DIO was introduced in the Indian market to attract the younger generations, which added to its sales volume.

First, introduce the “COMBI BRAKING SYSTEM” before it became Mandatory for all 2-wheelers. We were the first 2-wheeler company to introduce OBD Versions in India.

Honda has started frequently offering modified versions, such as 3G, 4G, 6G, Activa 125, OBD1, OBD2, and X Smart ( where no key is required to lock and unlock the vehicle, like in Cars).

Separate showroom and service set for high-end models to attract premium customers.

First to start “Smart Workshops” across India. It is the next level of  “Customer care” offered by Honda.

4 Models of Honda contribute 84% sales within Honda group including Activa 125 and Activa 6G in FY 2025. The product portfolio covers both Motorcycle and Scooter segment. Such market share have a more stable and reached to diversified customer segments. Honda has a significant presence in all two major segment ValuePlus and Economy.

Hero MotoCorp Product Strategy:

Though the HONDA Active and HERO Pleasure share the same Engine design and components, Pleasure cannot compete with ACTIVA due to some Quality issues and Riding comfort.

Though the Engine Design is the same, they lag in other Parameters.
Other scooter models introduced by HERO did not live up to the expectations of the Consumers.

In Motorcycles, Splendor is still the Single Largest selling Brand in India due to its incomparable Engine design ( Horizontal Engine: has its advantage) and vehicle Body geometry.

Also, the Introduction of “HF Deluxe” models (Which Share the same engine as Splendor) adds to their volumes.

The Splendor and HF Deluxe contributed 75% sales of Hero MotoCorp in FY 2025. This is highly risk business scenario. There should be diversification of product portfolio to cover wide range of the customer group. Both Models are in position in Economy Motorcycle segment.

Other Motorcycle Models Introduced by HERO initially received a good market response but could not sustain it in the long run.

Yamaha Product Strategy:

A late entrant to the Low CC Vehicles market, Honda, Hero, and TVS could not sustain in Volume games, though they provide good-quality products like RAY Z, ALPHA, and Fascino.

Now, they are moving away from low-CC vehicles and will focus on higher-end Bikes and Scooters in the future.

OEMs with Higher Sales Offer Slightly More Variants:

The relationship between the number of variants and sales is weak. Sales have a minor impact if the number of variants increases for every model. However, the results differed after developing a product strategy for individual brands.

Increasing the number of variants alone does not help OEMs increase sales; proper planning and a strategic target customer group are also crucial. Product features, Pricing, Brand Strategy, Customer segment, etc., also play a significant role.

Sales Sensitivity to Performance Matrix Varies by Price Segment:

ACG performance helps to create Product Strategy and Product planning with Specs.

Higher-end or luxury segment customer buyers seek engine power relative to price. The economy segment harms increasing performance. Other important factors for the Economy segment are Price, Mileage, Brand Reliability, and others key specs.

In the ValuePlus segment, the performance matrix influences buyers’ decisions, but aesthetic look, features, and brand image also play essential roles.

Strong Linear Relationship Between Price and Kerb Weight

The Entry level Two Wheeler have a low kerb weight. This also help to get desired mileage. The higher priced Two Wheeler have a strong chassis, Heavy Engines, mostly with premium quality material.

Table of Content of the report: Data in Excel is also available

• Indian Two Wheeler Market Trend and Forecast in Units and Value (USD)
• Vehicle Type: Motorcycle and Scooter
• Model and Variants level Sales, Price, Kerb Weight (Kg), Engine Type, Number of Valves, Power (hp), Torque (Nm),  Transmission, Front  and Rear Break,  Front Tyre, Features, and other key detail.
• Competitor Landscape: APRILLA, ATHER, Bajaj Auto, Harley Davidson, Hero, Honda, Husqvarma, Kawasaki, KTM, Okinawa, OLA, Royal Enfield, Suzuki, Triumph, TVS Motors, Vespa, and Yamaha
• Segment: Economy, ValuePlus, Stylish, and Luxury
• Engine Based Segment: Entry level, Executive, High performance, LifeStyle, and Power Bike
• Customer Buying Analysis: Based on Gender, and Age
• Sales and Market Share: North, East, West, and South Zone
• Top 50 cities for 2 Wheeler Market
• Motorcycle and Scooter Product Management: Product position, Value delivery by Top Models, Product Strategy, and Product Market fit
• After Sales service cost analysis , Resale value
• Electric Two Wheeler and ICE Engine Market Analytics
• Brand Image and Position and how it impacts on Sales
• Customer buying journey and different touch points experience
• Customer segmentation based on income

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The Indian Scooter and motorcycle market is growing because scooters and motorcycles are affordable, have low running costs, require little upfront investment, have low EMIs, are in Demand in quick commerce, are easy to drive in heavy traffic, especially during peak hours, and are easy to park.

Entry-Level Bikes Remain Dominant in Indian Two-Wheeler Market:

The entry-level segment will still be the largest in the Indian two-wheeler market in FY 2025 because first-time buyers are price-sensitive. Other reasons are that entry-level two-wheelers have attractive mileage, are preferred in the rural market, and have low maintenance costs.

Due to increased disposable income and the primary commute vehicle, second-time buyers prefer executive and Lifestyle Motorcycles.

Royal Enfield is the market leader in the LifeStyle segment because its brand is strong in buyers’ minds.

Indian Two-Wheeler Trends FY 2025: Honda Leads, Hero Slips:

Honda’s vehicle sales revenue overtook Hero MotorCorp’s Sales revenue in FY 2025. This is one of the milestones that Honda Two Wheeler India achieved. Honda achieved this because it has a mixed product portfolio. Honda has a significant presence in the Value Plus segment, and Hero has a stronghold in the Economy segment.

Market Share Trend FY 2021 to FY 20205:

Hero has continuously lost market share since FY 2009, when its share was 60%. In the last 16 years, it has lost around 50%, down to 29% in FY 2024. Honda, which had a market share of 6% in FY 2009, has reached a 28% market share.

TVS Motors, Yamaha, and Royal Enfield increased market share because they adopted different strategies to win buyers’ confidence.

Competitor Landscape: Motorcycle and Scooter

Honda is gaining market share and growth in the Motorcycle and Scooter segments because the company does not compromise on component or part quality, Production process, or Equipment quality.

Honda also sets a benchmark in the Industry in after-sales support by providing proper training to technicians, supply chain management, quality checks, and customer satisfaction.

The other reasons are that Honda has high product reliability, performance, and resale value.

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However, the industry was able to breathe a sigh of relief as they could reap a good expansion in the export arena by amassing a growth of 48% and 29% in 2020, 2021 respectively. This flawless run of the market was put to a halt in quarter 3 and quarter 4 of 2021 as there was slight degrowth of about 13% for the Scooter vehicle. If this was not the case then the market would have expanded to its ever best.

Brand Position-based on Customer perception: Motorcycle Segment

the market dynamics of the two-wheeler segment especially in this segment are very unique because of the customer’s mindset, ever-changing options, and the rise of new entrants in the market.

Brand perception has a big impact on Two Wheeler’s buying decision. We have considered the most important factors in our reprinted sample size like Male, Female, Small towns, metro Cities, Villages, Different professionals, and others.

In our full report, we have published all the attributes which influence customer decisions. Such matrices are useful for OEM’s new product launches and brand strategy.

Bajaj Motorcycle is in the midpoint of Resale Value and Product Reliability.

Brand Position-based on Customer perception: Scooter Segment

Brand Position also play important role in buying Scooter. However, the customer preference is different compared to Motorcycle different. Honda is the best in maintenance cost and resale value.

Another point that grab everyone’s attention is that the post COVID performance of the domestic two-wheeler market is slightly better than what it was during the Peak time of the pandemic, but these numbers aren’t even close to what the two-wheeler market was witnessing during its operational year dating back prior to 2020. There was a sharp downfall of the market by almost 22% in comparison to the above.

Indian Two Wheeler Competitor Analysis:

The COVID 19 didn’t really miss out to disrupt the entire market segment and it did have a negative impact during the peak time of its spread. While after this impact, there was a contradicting development in regards to the growth of this OEM segment is concerned.

If we dive deep into the two-wheeler industry then we can see that the motorcycle segment too added strengthened its market space by 1.6%, alongside this was Scooter segment which expanded by 2.7% during the year 2021.

Further, as we try to take a look into the performance of the motorcycle segment, the figures we see are really encouraging and show that this segment has led from the front for the entire two-wheeler industry. The motorcycle segment till the range 125cc got a warm welcome from the customers as it bettered the numbers by adding 2.5% from the previous year. For the range greater than 125cc and less than 200cc the figures show that there was a slight diminish in the growth by about 4.6%. However, for the segment from 200 to 350cc, 350 to 500cc, and above the segment enjoyed an absolute flawless run in the market. The same is evident from the growth figures as the market expanded by 2.1%, whooping 66% and 2% respectively for all the 3 above-mentioned segments.

As Hero found it really hard to maintain its consistent performance in the market and even took a bad hit during this period. Its close competitor, Bajaj, however, enjoyed a growth curve at the same time in the budget motorcycle segment. A positive growth curve was also evident from the rise in the overall market hold of Honda and TVS. Astonishingly, Bajaj, which used to stand tall in the market as far as 125cc to 200cc is concerned couldn’t really reap reach dividends during this period as its firm position in the market declined gradually starting from Q1 of 2020. The same was not the case with other players in the market viz. TVS, Honda, and Yamaha as they continued to steer across a potential growth during this period. Another major player in the 350 to 500cc, continued to be an undisputed king of the domestic arena.

The growth curve recorded in the entry-level segment speaks about the exceeding interest in the customers towards various brands of two-wheelers. TVS seemed absolutely no standstill at all in the OEM as it strengthened its base by another 15% in 2021. The fortune even continued to Honda and Yamaha by giving them a major breakthrough and aiding them to grow by 57% and 40% in the last quarter of 2021. The 200 to 350 cc is seen as a premium segment and here Royal Enfield, Honda has always been able to perform to their potential, and even in 2021, they were able to record 42% and 71% in the last quarter of 2021. So overall both these entities did really well despite the hardships and shot up their sales figure exponentially. During Quarter 4 of 2021 for the 500cc and above segment, Royal Enfield and hero recorded amazing numbers and aided them to close the quarter with growth of 125% and 106% in comparison with the 3rd quarter of 2021.

Indian Scooter Segment Share Trend Analysis:

Ever since the rise of geared vehicles the scooter segment has gradually lost its shine in the market. In our detailed report, we have explained why it happened and forecasted this segment. 90 to 125cc is the main segment of the Scooter market.

But the statistics thus observed are quite contradictory to this claim as the scooters of greater than 125 cc stood tall by being able to put across a fantastic growth of 10%. This wasn’t quite applicable for the base variants as they are still not able to put an exciting sales figure to date. Whereas for the 90 to 125cc there was a respectable turn out of about 3% in the year 2021 compared to its previous. Moreover, the growth in 90 to 125 cc is extremely important for the two-wheeler industry as they play a pivotal role in the domestic as well as an export arena.

Brand wise Indian Two Wheeler Segment Share Trend and Forecast:

Market leader Honda of the Scooter segment is losing its grip. The TVS and Suzuki are continuously increasing their market share after Covid 19 impact. Piaggio brand became the first choice of premium scooter buyers. The all reasons behind this trend are examined in our detailed report.

Indian Two Wheeler Export market:

The export market grew by 48% and 29% in 2020 and 2021 compared to the previous year. Two-Wheeler segment export showed excellent growth of 48% in CY 2021. Q3 and Q4 CY 2021 declined export of Motorcycle and Q3 2021 Scooter registered degrowth of 11%.

In spite of the domestic market not handing the required success for the two-wheeler market, the export market came to its rescue and rendered the much-needed breakthrough for this segment. African Nations and a few others in the South Asian region have evolved as the hotspots for the two-wheeler markets. This enables the sales figures in the export category to grow exponentially. The young generation is very much inclined towards owning a two-wheeler that too a sportier one. This trend has served as a boon to the wheeler market while this enabled a substantial rise in the demand for sporty motorcycles and the growth stands at absolute 100% in 2021.

Indian Motorcycle Segment Share Trend and Forecast:

The growth was not just restricted to the sporty models but also expanded for 125 to 200 cc entrants by enabling them a growth potential of 61% and 42% despite the spike in COVID during the year 2021.

Indian Motorcycle Segment Trend: Export

Bajaj which used to perform decently well had to concede 20% of its existing market share during the last two years. But right after the 3rd quarter in 2021, Bajaj was back to business by conquering its lost share. Their fellow counterparts like Suzuki, Yamaha, and Hero were successful to an extent by being able to get that much-needed growth despite the adversities posed by the pandemic.

Indian Scooter Segment Trend: Export

The last two years of Pre Covid didn’t really give much of an opportunity for this particular market segment. 90 to 125cc showed attractive demand for the export market.

Honda is the market leader in the Scooter export segment. TVS is the second-largest player in scooter export.

To buy the full report, kindly contact at info@autobei.com

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Pandemic played a spoil part in numerous industries across the nation and globe. Although predictions made it clear that Post pandemic period will bring about a booster for the industry, the same was not evident in the statistical figure as it suggests the 2 wheeler Market of India saw its all-time low of -18% in the year 2020 despite a sharp diminish in the COVID effect, and the number currently stands at -13% and is anticipated to worsen as the year proceeds further owing to the rise of cases because of the advent of the mutant variant of virus in the Indian population.

However, the Two-wheeler industry was able to garner some sort of relief for itself as the Royal Enfield rose to the epitome of performance by amassing the growth rate of 24.7% when all its competitors were struggling to even get a marginal growth for themselves. The path taken by Bullet bikes was then followed by the Honda brand as it witnessed an upliftment at a rate of 7.6%. But the progress of other brands in the two-wheeler segment wasn’t that encouraging.

The Hero Motocorp which flaunts the name of having the highest shares of the vehicle in the Indian market lost its stronghold on the Market and even its growth factor dipped to -0.8% in the last decade.

This precedent of losing the market hold resulted in an overall decrease in the Growth rate of contemporary giants like Bajaj Auto and Hero Motocorp as they went onto be poorer by 7% and 8% for the decade. Whereas the growth curve is seen by Royal Enfield at 3%, and Honda at 11% was a sigh of relief for the market when everything else failed to capitalize for them.

The Motorcycle sector’s leaderboard has immense competition, and it’s bound to change for every quarter as it’s been evident considering the last few cycles. During these tough times, Hero continued its flawless run in the segment by collecting an overall hold by banking a percentage slightly above 50% in terms of its brand presence and striked an annual growth rate of -5.3%.

There are vital factors that collectively contribute to deciding the top performer position like budget vehicles, a trust created by the brand and its customer retention policy, and the specifications the brand offers. As Hero ticked all of these boxes and established itself as the brand that would cater to all the customer’s requirements, and this factor has completely reduced their degrowth rate which used to be at 2 digits to just at 5% and this Trend was only witnessed that too at the starting of the decade i.e in the initial year of 2012.

From then on till now, there has been absolutely no turning back for Hero. Post pandemic period posed a challenging phase to them as they lost the market hold by a marginal value of 15 and 12% in FY 2020 and 21, this further affected their Growth rate and scaled-down it to as low as -1%. In terms of growth progress, Bajaj has followed the footprints of Hero and has evolved incessantly to become the highest market share Holder only after Hero by amassing a Market hold of 18%. However, their performance over the last decade wasn’t that consistent as they let off go of the market share by 7%. The other competitors in the segment weren’t that far behind as Honda showed a market potential of 8%, and followed by Royal Enfield with a grip of 5% in the pandemic hit phase.

When we take a complete overview of the Scooter sector, it can be observed that its growth had a phenomenal rise to 6% in the decade. Despite a hardcore competency by the rivals in the segment, Honda was successful and emerged to be crowned as the Top brand in the category for the decade, even they were able to enhance their hold on the contemporary market by tightening their grip by 4% in 2021. TVS climbed upto reach the second spot by their impeccable strategy and striking the best inline technology advancements in its products, this enhanced their hold by an additional 1%. When all the competitors were trying their best to carve a position for them in the market but the established player which carries its own legacy and goes by the name Hero Motocorp failed due to its incompetency by putting up a dismal performance and even got dethroned from the 2nd spot and was pushed down to the 4th Spot in the market. Their mediocre sales also handed them a defeat in terms of the market hold by letting off go 6% of its share in the last decade.

Please contact us to get the full Indian Two Wheeler market Report FY 2021 and Forecast

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The “Indian Automotive Industry Yearbook 2015” is published every year with the aim of tracking the multitude of the developmental aspects of India’s auto industry 2015. This publication contains within it a comprehensive account of motor vehicles, historicity of industrial development, continuity, comprehensive and large-scale books for the national automotive industry planning, research, production, marketing and new product development to provide better guidance and services, welcomed by readers.

This Automobile year book 2015 and Outlook will give a complete update on the Indian Automobile Industry. This book can be used by Passenger vehicles, Commercial Vehicles –Truck & Bus, Two Wheeler as well as Three wheeler.

The report can be obtained as the standard version or a customized-on-demand version, enabling the user to choose their best fit on the basis of specific organizational benefits. Focussing on providing valuable information to OEM, Vendors, Manufacturing Industry, Financial institutions, Stock market, Dealers and Fleet owners, this report provides a significant insight into OEMs, Market, Price trend, Macro Economy, Latest update, buying criteria, buying parameters Brand name, Look, performance, Style, New product launches and its position etc.Additionally, the report also covers the impact of advertising on company sales and their brand image. Also, the report fixates on brand and segment wise Monthly sales, production and export analysis and its linearity based on market share fluctuation.

In the previous year 2014, automobile production, sales and export figures flourished with an increase of 1.4%, 1.9% and 0.6% owing to a total of 24, 20 and 3.6 million respectively. The growth of passenger car sales, however is plummeting down slowly to a minimal 7.8%. Commercial vehicles on the other hand, majorly driven by the M & HCV segment registered a 7.6% growth. The two wheeler segment showed a positive growth of 0.86% while the three wheeler segment faced a decline of 3.28% in sales.

However, from a bird’s eye view we see that that the new initiatives which are taken by the Indian Government benefit the entire industry with key enterprises running smoothly, leading to gradual optimization of the industrial structure and continued improvement in market concentration. These initiatives have greatly benefitted the country owing to new launches of a series of supportive policies, increased energy vehicle sales and growth explosion.

The “Indian Automotive Industry Yearbook 2015” has undergone several changes to adapt to the changing scenario and development of automotive industry characteristics. Some of them include re-arrangement sorting of columns for different column designs, providing a distinctive framework and easier access. Also, the Reader’s comparative analysis focus on the text’s content has been refined and concentrated.

In the 2014 review article which talks of the overview of the development of the automobile industry, there lay a significant concern for the industry on the topic “ Key segment of each category and key model of each brand” guiding the development of the automotive industry The “policies and regulations”, “car standardization”. The development of the regional and major automotive groups was reflected in the “Regional auto industry: the basic situation”.

Passenger Vehicle Segment:

The passenger vehicle segment has included Small car, Sedan car, Hatch back, Notchback, Cross over, SUV, Compact SUV, MUV, Van, Premium cars, Luxury cars which are analysed Length wise, Engine wise, Price wise with added emphasis on customer mapping, competitor analysis, Segment Analysis and its trend, major Models and their position, Product USP, Customers feedback and expectations, After sales support, Advertising Strategy, Branding strategy and Brand position. Also, Business review and strategy analysis of Tata Motors, Maruti Suzuki, Hyundai, Honda, Toyota, Audi, Mercedes, Renault, Nissan, GM, Ford, Mahindra, BMW, Volvo, Skoda, Volkswagen are specified.

Commercial Vehicle Industry Analysis:

The Commercial vehicle industry has seen exports rise from 85,683 units in 2014 to 96,814 units in 2015, signifying a pleasant ascent. The Medium and Heavy duty vehicle segment has seen a 28% growth in domestic sales as opposed to the decline of Light commercial vehicle sales by 5% over the duration of the one year.

Two Wheeler Industry Analysis:

The scooter industry has thrived even under pressure and succeeded in ascending by a 13% in sales in the past year. In stark contrast, bike and moped sales have faced a plummeting decline in sales by 4% and 7% respectively. Overall, the sales of scooters have thrived much better than that of bikes and mopeds.

Three Wheeler Analysis:

The three wheeler segment is facing a serious problem of decline in sales as both passenger and goods vehicles have seen similar plummeting decline in sales.

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