Promotion strategy:

• The media planning process, Media mix strategy, and tools to measure the effectiveness, Calculation of ROI, Factors & Parameters which affects the decide media mix, Business Models

Dealership Management

• Dealership management – Model and OEMs wise margin and incentive, Market intelligence about the deciding parameters? T&C to provide incentive. – Internal regulation to assign a new dealer, Dealership customer interaction experience

Pricing strategy

• How to decide pricing policy e.g. the same mark-up based on production cost, set strategic model with high margin

OEM wise After sales and Support and Strategy Analysis:

• After the Sales Business model and margin analysis of service and Spare parts
• Customer expectation

Product Mix and Portfolio Analysis – Motorcycle & Scooter

• Top Models Trend and Forecast
• Market share and product mapping to customers
• Price and mapping with specs, features, and customers
• Product Life cycle
• Pre and post-buy brand experience

Marketing Mix Strategy

• Sales and Aftersales Marketing strategy
• Digital Marketing Analysis
• Nature of spending

Brand Management and customer

• How to create a brand perception, Pre and Postpurchase brand experience
• Road map to create a brand image
• How to make customer and product segmentation
• How to use digital platform for dealers, Customers, and Financiers
• Create customer loyalty and brand advocacy

The post Strategy to win the Indian Two Wheeler Market battle appeared first on Autobei Consulting Group.

Discounts have been offered to the mid-level sector due to the polarization of the customers to the premium and the entry-level. Another reason for added discounts or offers is scooterization and lack of innovation in the sector.

New regulations like ABS to the 100 and 125 CC vehicles would increase the cost of the unit from 4,000 to 10,000 RS. This added price value and BS-VI can impact the sale rate. All these hurdles will have to be overcome, and innovation will lead to an improved Industry performance. ACG expects double-digit growth for the year 2019 and with all the upcoming changes in norms and with innovation to technology we can look forward to an exciting 2019 ahead.

The biggest challenge for the industry would be to make the transition of the two norms related to safety and emission over the next 12 months.

Indian Two-Wheeler Industry has seen 13%, Scooter segment 9%, and Motorcycle segment 16% growth in the year 2018 compare to the year 2017.

In the Scooter segment, Suzuki and TVS gained 2% market share and market leader Honda lost 1% and Yamaha and Hero lost 2% market share in 2018. The Hero is trying to penetrate this segment with mix product and marketing strategy but could not achieve the desired result.

The companies shall enter the electric vehicle segment with new motorcycles and scooters in India.

Highlights of the report:

• Market size – Volume in units & value
• Last 10 years trend and next 10 years forecast
• OEMs Product and Marketing Strategy
• Price and Discount
• Best Selling Models
• New Launches
• Segment and Subsegment Analysis
• Competitive Analysis
• Brand Analysis and Perception
• Consumer journey
• Media planning strategy
• OEM Business analysis
• Upcoming product launches
• Key Export countries

The post Future of Two wheeler Industry in India appeared first on Autobei Consulting Group.

• Indian Two Wheeler Export, Sales and Production data and forecast 2030
• Segment wise – Scooter, Bike and E Scooter
• Sub-segment – Economy, Executive, and Premium
• PAN India based Model and brand wise volume
• State wise Sales Volume
• City/ district and Brand wise Data
• City Model wise Sales & Production data and Forecast
• Model-wise new product launch
• Product rating, Engine, Price, Application, Age Group, Transmission, Length, and other product specs & features
• Dealer & Service network
• Spare parts price
• Quarterly Model wise forecast

The post Model and City wise Two wheeler forecast appeared first on Autobei Consulting Group.

Report Highlights:

• Two Wheeler (Scooter, Motorcycle, and Moped) Market Size, Trend, and Outlook (INR & Volumes)
• Latest Industry Development
• Entry, Executive, and Premium Segment Analysis- Sales, Market Share, Key Product, Price, Features, Target Segment, Shifting of the segment, Trend, and Outlook
• Market Share Analysis
• Sales, Production, and Export – Last 5 years Trend and Next 5-year Forecast
• Short Term & Long Term Qualitative Analysis
• Brand & Model-wise Sales and Production Analysis
• Product Analysis – Product USP, Product Lifecycle, Product Features, New Product launch and Product position
• Dealer Network Analysis
• How Electric Vehicle is changing the Two Wheeler Industry
• SWOT Analysis
• Advertising and Branding Strategy
• OEMs Strategy Analysis: Bajaj Auto, Hero MotoCorp, TVS, Piaggio, Harley Davidson, Kawasaki, Honda Two Wheeler, Royal Enfield, Mahindra, Suzuki, Triumph, and Yamaha
• Customer needs and Habit Analysis including Social Media influence
• Impact of Digital Technology
• Product planning forecast
• Two Wheeler Market Drivers
• Opportunities and Challenges for OEMs & Industry
• Key Models Analysis
• Spare parts Price Analysis
• New Players entry into Two Wheeler Electric Vehicle segment
• Potential Segment Analysis
• Macro Economy and Employment Analysis

The post Indian Two Wheeler Industry Analysis 2018 appeared first on Autobei Consulting Group.