Indian Truck Market Pricing and Product Strategy

Publish Date : December, 2021

ACG has released an exclusive market analysis on Indian Truck Pricing and Product prediction.  We map different key parameters which play key roles to influence the purchase decision. The report included all Truck OEMs like Tata Motors, Ashok Leyland, BharatBenz, Eicher, Volvo, Scania, Mahindra, Force, and Piaggio.

Pricing is the function of understanding the customer value, value drivers differ for each segment, and differentiating product offering to maximize value for the segment and adjust the price accordingly.

We have included more than 800 Models-Variants for this special Indian Truck Market Pricing and Product Strategy study.

Truck Application is the major parameter to draw the value. There are 3 key segments in Indian Truck Industry – Price-driven, Value-driven, and Premium. The definition of each segment is specific for the Mini Truck, PickUp Truck, Light Duty Truck, Medium Duty Truck, and Heavy Duty Truck. Further segmentation of GVW based on body type Tipper, Rigid Haulage, and Tractor-Trailer give a key insight of pricing and product strategy of Indian Truck market.

Our Data Source: Model wise Indian Truck Sales and Production Data

Indian Truck market Price Revenue Sales Analysis and Forecast

This report gives and highlights the new Business opportunity by making slight changes in pricing. We use different tools and parameters for each segment to define the value of the Truck Model.

Customer willingness to pay for Truck:

Customer willingness to pay for buying Truck

Indian Truck Market Competitor Position:

Our study showed that slight price adjustment can increase market share and revenue between 1 to 3 % compared to current price points. BharatBenz can use the Price fence strategy to get a new customer who loves the BharatBenz brand in their fleet.

Indian Truck Market Competitor Position

We included Single Truck owners, Small Fleet own, Medium Fleet owners, and large Fleet owners.

We have examined the competitor landscape of each segment. This report helps OEMs to become the leading player in a specific segment.

BharatBenz and Tata Motors Product_Segment and Market fit analysis

New Product launch Opportunity based on Product Life Cycle (PLC):

All OEMs is having a big opportunity to launch a new product range in the growing segment. ACG considered a special product matrix to assist companies to launch new products increase market share. Price Elasticity, Distribution of Competitive Price, Industry Structure, TCO, and other key factors.

New Truck launch Opportunity

Key Highlights of the Full Report:

  • Indian Truck Market and Price based market segment
  • Segment and Application wise Truck market pricing strategy analysis
  • Understand the Customer value to optimize the price
  • Price forecast
  • How to check price justification of your products
  • How to add value to your new product
  • How to optimize the price
  • Customer point of view on Truck price
  • What shall be the price of the new model?
  • Price position Analysis of Indian Truck Market

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