The India tractor market share by RTO is lopsided. Mahindra Group, including Mahindra Swaraj, leads 909 of 1,184 RTOs, about 77%. In cities, it is 890 out of 1,154. No other brand leads more than 70 RTOs. If anything is going to change, it will happen in the 214 RTOs where the runner-up is within 30% of the leader. (Jan–Sep 2026.)
Tractor market share by RTO: Mahindra leads three in four
International Tractors leads 70 RTOs, TAFE 67, John Deere 57 and Escorts Kubota 54. Together, that is only 21% of RTOs. Where another brand leads, Mahindra is usually the runner-up: 143 of 275 RTOs.
Rivals come second far more often than first
International Tractors is runner-up in 338 RTOs but leads only 70. John Deere is second in 206 and first in 57. Eicher is second in 49 and first in 6. Many near-misses, few wins.
Only 1 in 20 RTOs is a close fight
Just 56 RTOs have a lead gap under 10%. At 30%, the count is 214, or 18%. Mahindra is also the toughest challenger when it doesn’t lead. In 64 of its 143 runner-up RTOs (45%), it trails by less than 30%. No other brand comes close to that rate.
How big the lead is depends on the RTO
In Jagdalpur (CG17), Mahindra registered 849 against TAFE’s 154, a gap of 82%. In Bilaspur (CG10), the gap to International Tractors is 31%. In Cuddapah (AP4), it is 13%. In the sample shown, rival wins are mostly in small RTOs, like Gajuwaka at 8 against 6. TAFE’s win in Chittoor, 238 against 161, is a bigger exception.
The runner-up changes with the type of area
Mahindra leads in all five area types. Second place goes to International Tractors in large cities, rural areas and small towns, to John Deere in metros and to TAFE in mid cities. In small towns, Mahindra’s lead is 66%. Large cities account for more than half of all registrations.
Where leadership can actually change
A rival won’t take share everywhere at once. It will win a few RTOs at a time, and the 214 with narrow gaps are where that can happen.
