Indian Two Wheeler Market Overview November 2014

Indian Two Wheeler market is the biggest segment in Indian Automobile industry. Hero is taking all initiative to keep it market leader position in Two wheeler segment. Specially heavy branding activities and new product launch.  Download "Two Wheeler Market Analysis" Short analysis. Two wheeler sales manufacture wise

In November 2014, Hero registered growth of 0.1% compare to Nov 2013. The close competitor of Hero and strong player Honda registered 15.4% growth compare to last year of same month. TVS,Yamaha also showed double digit growth. Bajaj and Suzuki has shown negative growth. Mahindra Two wheeler which sent some positive signal in 2013 by registering impressive growth in Bike segment could not keep it consistently. In November 2014, its de growth is approximate 50%. Motorcycle Sales Overview in India Premium bike manufacture Triumph started to show its presence by selling 135 units in November 2014 and Kawasaki has sold 131 units. Kawasaki entered in to Indian market with Bajaj Auto, it was well know as "Bajaj Kawasaki". The USP of the bike was unmatched mileage and its look. Bike market in India and market share Hero MotoCorp gained around 1% market share in November 2014. Honda market share is almost flat of 16%. Bajaj has lost more than 3% market share, TVS gained more than 1%, Yamaha gained minor market share, Royal Enfield has gained 1.2% market share, Mahindra lost around 1.3%, Suzuki, Harley Davidson, Triumph, Kawasaki are gainer in November 2014. Indian scooter market share 2014 Indian Scooter is growing market, it registered 26% growth in running month compare to November 2013. Honda has grepped the market with 32% growth and stay on market leader position. Due to right product position and mix, TVS Motor showed 67% growth, Hero MotoCorp 14%, Mahindra has also posted 4% growth, Yamaha posted around 2% and Suzuki registered negative growth in Indian Two wheeler market in Nov 2014. Indian Scooter market share in 2014 The Luxury, premium and low price bike segment would be attractive in coming up years. Some super luxury bike manufactures are also planning to come to India. Indian market is expecting attractive growth in more than 180cc bike segment. Recently  the Petrol price has reduced  more than couple of times which is positive buying factor for Indian Two Wheeler market.Currently which is dominated by Bajaj Pulsar Indian manufactures are trying to more and more market share in overseas market. Some of them like Bajaj is having Joint venture for few overseas market with Kawasaki. Hero is mainly focus on technology partner and branding activities along with new product innovations. Recently Hero MotorCorp has signed Global Partnership agreement with world famous Golf player Tiger Woods by aiming to reach around 50 countries by 2020. Mahindra Two Wheelers, Subsidiary of Mahindra Group set to acquire 51% majority Stake in Peugeot Motocycles. This will be helpful to give technical support to Mahindra. For Customized Research report visit www.acganalysis.com Source: ACG, SIAM

Autobei Consulting Group

‘Autobei Consulting Group (ACG) ’ is a management consulting group which has leveraged on its expertise and proprietary databases to provide "Customized Solutions" in areas such ‘Sales Analysis’, ‘Business Planning’, ‘Market assessment’ and ‘Project Feasibility’ on Global Automotive Industry. Autobei Consulting Group (ACG) make use of the expertise and vast experience to deliver Cutting Edge Research Solutions.


  1. Quite a good amount of exercise and informative compilation on the Automobile SOB & other aspects.

    Engineering & Management Consultancy

  2. Bajaj looks to be focussing on exports more rather than the domestic market. Mahindra 2 wheelers was once on a roll with the “High End Commuter” centuro, however, it seems that the commuter has lost its shine. Mojo was to be introduced donkey years back but dont know what people at Mahindra 2 Wheelers are doing with that product. Honda again is growing on the back of Activa & the new Neo series. The neo is here to impact sales of Splendor-Passion duo, watch out Hero Moto Corp!!

    • Dear Tarik
      Friend Neo series has gone with the wind, splendor -passion duo flag is still flying high. Honda may be an
      expert in scooter but Indians’ still belive in Hero bikes.

  3. Two wheeler has been the lifeline of Indians and Indian economy which can be seen from recent market trend As the Honda introduced Activa it created a boom in 2 wheeler segment and gave raise to scooter industry which got vanished Apart from it most of the families today own and plan to buy a two wheeler first T also emphasis on the traffic on Indian roads which clearly suits two wheeler.

  4. Its a Dedication and Strong Desire to be No.1 in Indian 2 Wheeler Industry. Honda is customer centric, process driven Organization which provides world class products with unbeatable quality.

    Prakash Barot
    Area Manager- Customer Support
    Honda Motorcycle & Scooter India Pvt. Ltd.

Leave a Reply

Your email address will not be published. Required fields are marked *