The Commercial vehicle market registered 9% growth in November 2014. The total Industry volume was 47,686 units excluding MAN Trucks and BharatBenz. Overall Commercial vehicle market is coming back on the track. Macro economy indicators and newly approved infrastructure project would give boost to this segment in coming months. Our latest study on "Light and Medium Duty State wise Truck Analysis" has described how it is important to do macro level analysis and strategy. This report is useful to see how BharatBenz successful in Kerala market by applying right strategy along with their local Dealer.
Tata Motors, Mahindra & Mahindra, Ashok Leyland, VECV, Force Motors and Volvo has increased its sales. Almost all market parameters were negative before election, now slowly all are turning into positive mode.The highest growth registered by Volvo, Ashok Leyland, and Force Motors.
Tata, Mahindra & Mahindra, Ashok Leyland. VECV Eicher, Force Motors market share is almost flat.There are no major market share change happened in November 2014. AMW has lost around 50% market share. Isuzu slightly increased its share.
Tata Motors has lost 9% market share, at the same time Ashok Leyland has gained 12% market share in M&HCV Bus segment. Tata Motors is market leader with 53% market share. VECV Eicher and SML Isuzu has lost market share in double digit. In Medium and Heavy duty Buses. In this segment also, Ashok Leyland has increased market share from 27% to 39%, around 12% market share. Eicher lost 18% and SML Isuzu lost double digit market share.
Long time this segment has seen negative growth but now it could be growing segment.Unfortunately AMW could not turn its sales into positive growth in last couple of months like other players has done it. One time AMW was fastest growing Truck manufacturer in India and it was giving tough competition to establish players like Tata, Ashok Leyland in heavy segment and it was first choice by for Multi axle tipper segment.
Due to correct product folio of Force Motors, Its is market leader of around 40% and ity increased from 43% to 52%. Tremendous growth registered by VECV Eicher and Mahindra & Mahindra.
LCV segment has registered de growth of around 3%, Mahindra & Mahindra growth rate flat. Ashok Leyland, Piaggio, VECV Eicher, Force Motors has lost market share and registered de growth of 6%, 23%, 8% and 20% de growth.
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Source: ACG, SIAM