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Hero Moto Corp Ltd (HMCL) begin the second quarter of FY 2013-14 with positive numbers as they sold 4, 87,545 units in July 2013 compared to 4, 84,217 units in July 2012, recording a growth of 0.7%.  Their year-to-dates sales for FY 2012-13 stood at 2,015,525 units lower by 2.6% as against 2,068,658 units in same period of FY 2012-13.

The month also witnessed Hero Moto Corp’s acquisition of 49.2 per cent stake in their American partner Erik Buell Racing (EBR) and launched its operations in new international markets such as Kenya, Burkina Faso and Ivory Coast in Africa.

Mr. Anil Dua, Senior Vice-President (Marketing & Sales), Hero Moto Corp Ltd said, “We have registered a retail growth of seven per cent in the month of July which is usually a lean period due to monsoons all over the country. Our growth in July has come in the wake of good demand for our motorcycle brands such as Glamour and Ignitor and our scooter models Pleasure and Maestro. This has helped us strengthen our clear leadership in the 125cc segment even as we continue to gain market share in scooters.

“We are hopeful of sustaining this positive momentum in the coming months as we gear up for the festive season which would see a slew of launches from us. In terms of new international markets, Peru in Latin America is going to be our next port of call where we will commence our operation in August,” he added.

Source : Company, ACG.

Autobei Consulting Group

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