Marketing Strategy for Automobile Industry

Marketing Strategy for Automobile Industry

Publish Date : September, 2016

Target right segment and audience are two major challenges for automobile firms. Our special service ” Target your Market” will give you best ROI along with top performance within short duration.

Target right segment and audience are two major challenges for automobile firms. Our special service " Target your Market" will give you best ROI along with top performance within short duration. We use more than 30 parameters to identify most effective way of mapping product and users. Historical data, Social Life, Social Media, Household income, Brand position, Segment, Style, loyalty, competitors, forecast and technology are few of parameters. Our advance analytics tools provide in depth insight of market dynamics for Car, truck, Bus, Two Wheeler, Three Wheeler, Construction equipment, Component manufacturer or suppliers. Next 10 years will give new shape to Global Automotive Industry and it will impact end user/customers. Precise target, Utilize budget, Innovative idea and memorable campaign will give immediate impact on company performance.

Key highlights of the report:

– How to allocate budget for marketing

– DO differently

– Multiple activities under one roof

– Check list of campaign

– Life style

– Social status

– Competitors Strategy

– Brand appeal

– Brand role to influence buyer decision

– Entry and Re entry of brand

– Check the impact of campaign

– Outlook digital media and its role to target audience

– How to keep your loyal customers for next launching

– Target by Events: Mass market, Niche market, Defense and Special vehicle

– By category: Sales numbers, Profit making and awareness creating marketing strategy

– Prospective and former buyers

– What and how to highlight product key highlights to customers

– Best Marketing practice

– Case study

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