The AMW Business Review aims to understand the role as well as impact of after sales in the Commercial vehicle Industry. According to latest statistics reports, AMW products have showcased excellent growth figures.
The AMW Business Review aims to understand the role as well as the impact of after sales in the Commercial vehicle Industry. According to latest statistics reports, AMW products have showcased excellent growth figures. However, their growth has not yet reached its bar due to the lack of appropriate after sales strategies. There used to be a time when AMW was considered a key competitor by Indian and European OEMs, especially in the heavy-duty truck and tipper segment. However, the situation is not so in the present day.
It can be clearly seen that apart from a linear growth of AMW along with the industry, it has failed to be at par with the industry, specifically in the period 2014-15.
After an extensive analysis of the sales figures, the following updates were listed as those that majorly affect the situation. It was observed that dealer margins were affected. Also, it was seen that the dealers go through very strenuous ordeals currently. There also exists the issues of the waiting period for delivery and also the price of spare parts. There was also noted a need to improve after sales service and provide dealer and financial support. Another major hurdle that was noted was that the transportation cost of the vehicle was passed on to the dealer and also, the dealer margin amounted to around Rs. 40,000.
The price of AMW vehicles is highly competitive and lies in the budget truck segment. The price of a Tipper (16T,25T&31T) starts from 19 lakhs and goes until 29 lakhs. On the other hand, the price of a Haulage ranges from 16 to 21 lakhs. Tractors' price extends from 17 to 24 lakhs. Additionally, special application vehicles' price ranges from 19 to 28 lakhs.
AMW Sales and Market trend:
The above graph compares the sales and market share of AMW from the year 2009-10 to the year 2014-15. Evidently, 2011-12 was the year that saw maximum yield for the company touching a whopping 10,000 units sold. However, in the subsequent years, this figure kept depreciating year by year.
The above graph now analysis each segment's sales and market share of the different segments of this company. Starting at a comfortable point both Rigid Haulage tipper and Tractors have only shown a degrade in their sales and market share with more than a 90% dip in sales from 2011-12 to 2014-15 in the tractor segment.
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