Mahindra & Mahindra Ltd : December 2013 sales down by 13% mahindra growth, mahindra growth factories, mahindra growth strategy, mahindra growth rate 2013, mahindra and mahindra sales figures, mahindra sales in december 2013, mahindra sales, mahindra sales december 2013, mahindra and mahindra automobiles annual report, mahindra and mahindra automobiles annual report 2013, mahindra and mahindra automobiles, mahindra scorpio, mahindra xylo, mahindra bolero, mahindra two wheelers, mahindra thar, annual report, annual report of mahindra and mahindra automobile 2013, mahindra automobiles,

The total sales of Mahindra and Mahindra Automotive sector for the month of December 2013, stood at 39,611 units marking is a decline of 13% as compared against 45,297 units sold in December 2012. The domestic sales stood at 36,881 vehicles for December 2013 against 42,307 units sold during the same month of previous year, marking 13% drop. The exports units for the month were 2,730 units; 9% decrease as against 2,990 units during December2012.

The year to date sales for the April to December period of FY2013-14 stood at 370,689 units against 414,142 units sold during the same period of previous financial year, registering 10% decline. The domestic sales for the period in review were 349,365 units against 389,450 units during same period of previous year, registering 10% decline. Exports for the April-December period of FY 2013-14 slip by 14% at 21,324 units against 24,692 units during the same period of FY 2012-13.

Domestic Sales – Segmentwise

Mahindra’s Passenger Vehicle sales fall by 28% in December 2013 with 16,436 units sold against 22,761 units sold during December 2012. Sales of Four Wheeler Commercial Vehicles including Maxximo, Gio, Genio & Bolero Pick registered 5% decrease at 14,399 units in December 2013 against 13,706 units in December2012. M&M Three Wheeler segment sales witnessed a decline of 8% in December2013 with 5,606 units sold against 5,209 units sold in December2012. Sales for Mahindra Trucks and Bus declined at 30% at 440 units sold against 631 units sold during December2012.

The year-to-date sales of Passenger Vehicles for April to December period of FY 2013-14 stood at 166,622 units, registering decline of 18% as against 203,447 units sold during the same period in FY 2012-13. The year-to-date sales for Four Wheeler Commercial Vehicles including Maxximo, Gio, Genio & Bolero Pick-Up registered 2% growth which stood at 130,137 units against 127,403 units sold in April-December period of FY 2012-13. The sales for April to December period of FY 2013-14 for Three Wheeler Segment declined by 6% at 46,875 units against 50,065 units in same period of FY 2012-14. The year to date sales for Trucks and Bus were 5,731 units as against 8,535 units during same period of FY 2012-13, registering 33% de-growth.

Speaking on the monthly performance, Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd. said, “During the first nine months of the current fiscal, the auto Industry has seen a negative growth due to sustained deceleration in economic activity and consequent weakness in consumer and business sentiments. While the immediate turnaround in the auto Industry is not expected without certain policy corrections and support, the worst seems to be over. At Mahindra we continue to focus on customer centricity and do hope that the new year will bring in the much needed cheer for the Auto Sector”.

Source – ACG, Company

Autobei Consulting Group

‘Autobei Consulting Group (ACG) ’ is a management consulting group which has leveraged on its expertise and proprietary databases to provide "Customized Solutions" in areas such ‘Sales Analysis’, ‘Business Planning’, ‘Market assessment’ and ‘Project Feasibility’ on Global Automotive Industry. Autobei Consulting Group (ACG) make use of the expertise and vast experience to deliver Cutting Edge Research Solutions.


  1. M & M Ltd needs to step-up in house effective R&D area as well as market entry price for XUV 500,last three to four year back there was no competitor in domestic market and the advantage was in favor of M&M Ltd,no sooner the tie broke with Renault,the market is flooded with various choices i.e.,Duster, Eco sport and now Nissan SUV where M&M Ltd is not nearer to the price , performance and the design.Hence M&M Ltd must needs to look in this area apart from Customer Relations to get back the sales.

    P P Deshmukh

    MBA/PGDM; Degree in Mechanical Engineering with 25+ years of experience in Automobiles/Aviation Ground Equipment

  2. Government has to take some strong decision to avoid this day by day shrinking business of Automotive Industry, otherwise the situation will more horrible in the coming years.

    Sandeep Srivastava

    General Manager in Automobile

  3. “I think no need to hit the panic button,It is always like that in Dec due to mfg date model issue.Above else i think the retail / wholesales business is already inflated ,It will have corrections in coming months.means it will have DE-growth phase.Going by number ,I remember Nov 2013 Honda sales figure were up by 117% suddenly the drop of 50% almost is testimony of same.Its market behavior.I think one need to take humble approach going forward.”

    MB Rajesh
    Technical Services(Automobile After Sales Service / Product Support :Gas Rigs)
    Minerva Auto Motors Pvt Ltd.

Comments are closed.