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Mahindra & Mahindra, sold 40,274 units in domestic market in October 2014 with a de growth of 15.7%.  The export units stood at 2,502 units during October 2014. Total sales stood at 42,776 units in October 2014 with de growth of 15.4%%.
Mahindra Automotive October Sales Overview 2014_ACGanalsysis.comOnly Mahindra Trucks & Bus has positive growth of 5.6%  in October 2014.Mahindra Automotive Segment wise cars_Trucks_Bus_October Sales Overview 2014_ACGanalsysis.comMahindra sales is struggling during Oct FY 2015. Even during the festive season Passenger segment has registered negative growth. Commercial Segment has started to perform better with positive growth.Mahindra Automotive Segment wise cars_Trucks_Bus_October Cumulative Sales Overview 2014_ACGanalsysis.com

Mahindra comment_Pravin Shah_ACGanalyisis.com

Latest Updates:

– Company with a more than 52% market share maintains leadership position in Multi Untility segment
– The New Generation Scorpio has launched with big branding budget. It was excellent add campaign by Mahindra. New Scorpio booked more than 10,000 units.  The XUV performance also tremendous in SUV segment with booking of  around 3000 pm.
– Mahindra is the market leader in 2-3.5T pick-up segment with market share of 72.4%. On the other hand, the Industry has decline by 6.4%, M&M registered growth of 15.3% during July- Sept 2014
– Mahindra's Chakan Phase II – the likely investment for for its extension is around Rs.4000cr over a period of 7 years to create additional capacity of 400,000 units as per Mahindra sales plan.
– There is no discount on Scorpio but other Mahindra's other are having  discounts offer in different bracket.
–  Average 1% price has increased during the first half due to increase in sales cost. In Exports, there is growth of  6% during H1FY15 however  it has been affected in Chile and South Africa market.

Tractor Sales Overview:

Sales of Tractor segment registered growth of 17% de growth at 31,907 units for FY 2014-15 as against 38,263 units during FY 2013-14.
Mahindra Tractors sales October 2014_ACGanalysis.com
Total Sales of Tractor segment registered growth of 17% de growth at 31,907 units for FY 2014-15 as against 38,263 units during FY 2013-14.
Mahindra Tractors Cumulative sales October 2014_ACGanalysis.com
Total Sales of Tractor segment registered growth of 3% de growth at 167,614 units for FY 2014-15 as against 172,104 units during FY 2013-14.
Excellent growth in export. Mahindra Tractor is market leader in Domestic market.
Mr Rajesh Mahindra CEO Farm and Two wheeler segment_ACGAnalysis.com

Latest Updates:
– In Q2FY15, the company’s growth in tractor segment was  around 0.30%;
– Mahindra's market share for H1 FY15 was 41.50%, a minor growth of 0.50% YoY.
– Intially a negative aspect about mansoon and delayed monsoon in few areas of the country, crop damage was also left negative impact on its tractor sales due to cyclones.
– New product Arjun Novo launched which is well accepted by market.
– In Tractor segment also 1.2% price has been increased in H1FY15.
– Excellent growth in export of 84% during Q2FY15 and by 21% in H1FY15, Specially Sourh East Asea countries and US.

Q2 FY 2015 Financial Performance of M &M and MVML:

Mahindra Financial result Q2 financial analysis_ACGanalysis.comHalf Yearly FY 2015 Financial Performance of Mahindra & Mahindra:

Mahindra Financial result H1 financial analysis_ACGanalysis.com
– Profit after tax is Rs. 974 crores as against Rs. 957 crores (Incl. MTBL) in the corresponding period last year.
– Company awarded  AAA credit rating by all major 4 Indian Rating Agencies
– Cash & cash equivalent of Rs. 3700 crores
– Net  Total income is up by 5.6% (from operations)
– EBITDA Margin is at 12.0% against 13.5% YoY. Company said in its statement that the lower EBITDA is due to change in Revenue/Product    mix, higher customer acquisition cost and cost invloved to new product launches.

Source: ACG, Mahimhdra & Mahindra

Autobei Consulting Group

‘Autobei Consulting Group (ACG) ’ is a management consulting group which has leveraged on its expertise and proprietary databases to provide "Customized Solutions" in areas such ‘Sales Analysis’, ‘Business Planning’, ‘Market assessment’ and ‘Project Feasibility’ on Global Automotive Industry. Autobei Consulting Group (ACG) make use of the expertise and vast experience to deliver Cutting Edge Research Solutions.


  1. Being an ex-Mahindra Trucks and buses employee, I feel great to see the company registering growth. I wish them the best as their products are decent and practical.

    Ashish Dubey
    Head SALES
    TAFE Motors & Tractors Ltd.

  2. M&M”s product portfolio has not been in line (or better, in advance), of market trends. This is primarily in the automotive and bike sector. M&M needs to recapture the old vigour seen about 5 years back.

    R Venkatesh Govind
    Director Tech & Proprietor
    Encore Energy

  3. Good news for automotive engineers!

    Prakash G
    Engineer (production weld body shop)
    Gestamp automotive Chennai pvt ltd

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