Strategy to win the Indian Two Wheeler Market battle

ACG is having key expertise in Automotive Business Consulting. We provide end to end consulting service. Key highlights of our customized consulting services:

Promotion strategy:

• The media planning process, Media mix strategy, and tools to measure the effectiveness, Calculation of ROI, Factors & Parameters which affects the decide media mix, Business Models

Dealership Management

• Dealership management – Model and OEMs wise margin and incentive, Market intelligence about the deciding parameters? T&C to provide incentive. – Internal regulation to assign a new dealer, Dealership customer interaction experience

Pricing strategy

• How to decide pricing policy e.g. the same mark-up based on production cost, set strategic model with high margin

OEM wise After sales and Support and Strategy Analysis:

• After the Sales Business model and margin analysis of service and Spare parts
• Customer expectation

Product Mix and Portfolio Analysis – Motorcycle & Scooter

• Top Models Trend and Forecast
• Market share and product mapping to customers
• Price and mapping with specs, features, and customers
• Product Life cycle
• Pre and post-buy brand experience

Marketing Mix Strategy

• Sales and Aftersales Marketing strategy
• Digital Marketing Analysis
• Nature of spending

Brand Management and customer

• How to create a brand perception, Pre and Postpurchase brand experience
• Road map to create a brand image
• How to make customer and product segmentation
• How to use digital platform for dealers, Customers, and Financiers
• Create customer loyalty and brand advocacy