Discounts have been offered to the mid-level sector due to the polarization of the customers to the premium and the entry-level. Another reason for added discounts or offers is scooterization and lack of innovation in the sector.

New regulations like ABS to the 100 and 125 CC vehicles would increase the cost of the unit from 4,000 to 10,000 RS. This added price value and BS-VI can impact the sale rate. All these hurdles will have to be overcome, and innovation will lead to an improved Industry performance. ACG expects double-digit growth for the year 2019 and with all the upcoming changes in norms and with innovation to technology we can look forward to an exciting 2019 ahead.

The biggest challenge for the industry would be to make the transition of the two norms related to safety and emission over the next 12 months.

Indian Two-Wheeler Industry has seen 13%, Scooter segment 9%, and Motorcycle segment 16% growth in the year 2018 compare to the year 2017.

In the Scooter segment, Suzuki and TVS gained 2% market share and market leader Honda lost 1% and Yamaha and Hero lost 2% market share in 2018. The Hero is trying to penetrate this segment with mix product and marketing strategy but could not achieve the desired result.

The companies shall enter the electric vehicle segment with new motorcycles and scooters in India.

Highlights of the report:

• Market size – Volume in units & value
• Last 10 years trend and next 10 years forecast
• OEMs Product and Marketing Strategy
• Price and Discount
• Best Selling Models
• New Launches
• Segment and Subsegment Analysis
• Competitive Analysis
• Brand Analysis and Perception
• Consumer journey
• Media planning strategy
• OEM Business analysis
• Upcoming product launches
• Key Export countries

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The report details the analysis and information regarding the market strategies for electric two-wheeler and other related product analysis also. The details and planning strategies for the product position of electric scooter, pricing of the product, size of the market, customers purchase pattern, key products of the brand, Major competitors in the market, setting the target segment, uses and benefits of product, limitations of the product, strategies developed by the OEMs, policies and guidelines specified by the  government concerning the electric vehicle policy, discount schemes, analysis and forecast of the running cost will be taken into account for report. ACG segregates the product categories into low Cost, economy, executive, high end, power, and the cruiser segments.

The major specifications covered under the product analysis section are categorised as the price range of the product, features and facilities of the product, market share of product-based classification, comparison of the product with the competitor’s product, highlighting features, differentiating the specification and the uses of the product, and life cycle of the product.

The brand value and the product position in the market, branding activities for high sale value, the theme of the brand, celebrity advertisements for market impact, and overall brand strategy will be detailed and covered in the brand analysis.

The case study of Gandhinagar city, in the state of Gujarat, is included to showcase the spiking market growth for electric two-wheeler and a higher sales growth in this segment in the year gone by.

Some segments have a higher CAGR but confined to small market size and some segment would have the large market size by the year 2023 with the low CAGR. OEMs, financiers, and the major component manufacturers develop and plan strategy depending on following market scenario:

A season of good monsoon, better and improved rural economy focused budget and overall positive economic forecast should build and spike up the two-wheeler sales in the upcoming part of the year 2018. Growth expected in the rural economy is one of the major driving points for the motorcycle segment.

The current market size of the Indian two-wheeler is around 20 million units which are considered to be 2 million units more than the previous year. The major export volume is around 3 million units in the current year 2018 which is approximately 1 million units more than the previous year 2017.

Motorcycle segment will register double-digit growth in the coming five years, and there is a continuous and impressive growth of 20% in the scooter segment for the year 2018.  There is a reduction of segment share gap between the scooter and the motorcycle from 63% to 29% between the years 2009 till 2018. In the export category also, the motorcycle segment registered growth of 14.3 %. The Scooter segment highlighted a 6.4 % growth whereas the moped segment highlighted a de-growth rate of 22.7 % for the year 2018 compared to the year 2017. The share segment of motorcycle export has also increased by benefiting rate of 2% and the scooter segment share in the export market has reduced by a solid 1 %.

The running cost of the product, smooth driving experience and the multi-purpose uses and features of scooters are the major key factors for the growth of the scooter segment.

• Scooters will have low running cost when compared to the motorcycle of same engine capacity.
• In the first year of running, both scooters and motorcycles will have almost zero maintenance cost. Oil and Filters cost which comes under regular maintenance is excluded.
• In the second year of running the motorcycles will have 15% more running cost when compared to the scooters.  The higher cost is due to cables, brake shoes replacement and maintenance.
• In the third year of running the motorcycles will have 30% more running cost as compared to the scooters. The clutch plates, chain, sprockets, and other components will have to be replaced and monitored with continuous maintenance procedures.

The two-wheeler market is becoming too dynamic and fast growing. The major share of the customers is shifting from one segment to another one frequently and they are willing to choose a product which will give some value addition to the product.

Please contact at Info@autobei.com to get the Table of Content and Price.

The post Indian Two Wheeler market assessment and outlook appeared first on Autobei Consulting Group.

Report Highlights:

• Two Wheeler (Scooter, Motorcycle, and Moped) Market Size, Trend, and Outlook (INR & Volumes)
• Latest Industry Development
• Entry, Executive, and Premium Segment Analysis- Sales, Market Share, Key Product, Price, Features, Target Segment, Shifting of the segment, Trend, and Outlook
• Market Share Analysis
• Sales, Production, and Export – Last 5 years Trend and Next 5-year Forecast
• Short Term & Long Term Qualitative Analysis
• Brand & Model-wise Sales and Production Analysis
• Product Analysis – Product USP, Product Lifecycle, Product Features, New Product launch and Product position
• Dealer Network Analysis
• How Electric Vehicle is changing the Two Wheeler Industry
• SWOT Analysis
• Advertising and Branding Strategy
• OEMs Strategy Analysis: Bajaj Auto, Hero MotoCorp, TVS, Piaggio, Harley Davidson, Kawasaki, Honda Two Wheeler, Royal Enfield, Mahindra, Suzuki, Triumph, and Yamaha
• Customer needs and Habit Analysis including Social Media influence
• Impact of Digital Technology
• Product planning forecast
• Two Wheeler Market Drivers
• Opportunities and Challenges for OEMs & Industry
• Key Models Analysis
• Spare parts Price Analysis
• New Players entry into Two Wheeler Electric Vehicle segment
• Potential Segment Analysis
• Macro Economy and Employment Analysis

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