What Do European Customers Want in an Electric Car

In today’s world, the most crucial question is, What Do European Customers Want in an Electric Car? Getting the customer’s pulse is the most critical and challenging parameter. Our study shows how customers decide to buy electric cars. What are the Technical specs, Functional features, and emotional parameters?

More than doing a survey is required to understand customers in Europe. Using different methodologies and tools helps to understand the customer’s wants and needs.

The key challenge in such customer analytics is that most people do not have actual experience with electric cars, as almost everyone has a lot of knowledge and information about ICE cars. For electric cars, “The public can’t truly know what kind of electric car they want until they see what options are available.” However, with our advanced customer analytics, we have created a clear image of customers’ requirements for different segments. Each segment has a different requirement, wish, and willingness to pay.

Europe has a diversified culture and language. We discussed with an average of 300 people in each European country, like Germany, Austria, Denmark, Sweden, Switzerland, France, Poland, the Netherlands, Ireland, Romania, Belgium, Estonia, and Bulgaria, to know their views, plans, and expectations of the electric car.

We considered the sample to have a good mix of Males and Females, Different age groups, urban and Rural Residents.

Customers give feedback on Willingness to pay, expected charging time, Expected range, Charging stations, and Car body type. This feedback is provided by various customer segments, such as urban commuters, Families, Young professionals, and environmentalists.

Three car segments are considered: budget, Premium, and Luxury. The Electric car specs, features, price, and other attributes are listed based on customer feedback.

To achieve success in the market, Electric car OEMs must not only focus on stated needs and fill them but also look ahead to future needs that customers may have and be ready to pay extra to meet such needs.

A special section of this report is the level of customer satisfaction and reliability Analytics, with the various parameters categorized between current and expected ratings. The report also dives deeply into the impact on sales, market share, growth, and brand image of customer satisfaction and delight, using the examples of Tesla and VW.

Most potential electric car buyers have ICE cars, and it is essential to know how customers prefer to switch from ICE to Electric cars. For example, Purchase price, Total cost of ownership, and technology-enabled safety are the top 3 criteria of the Budget car segment.  On the other hand, for Luxury Electric cars, Driving performance, car brand, and Sustainability are the top 3 parameters.

The report also consists of the different Electric car combinations and the willingness to pay for them.