Electric Vehicle Business Planning for Europe is a detailed report that includes the factory setup budget, CAPEX budget, cost sales planning, and profit. Our business planning report is the road map for your future business. It gives you clear direction, obstacles, Opportunities, Profit, and loss.
Electric Vehicle Business planning is a critical part of the business. ACG delivered over 60 Electric Vehicle Business plans to OEMs, VCs, Component Suppliers, Financiers, and other Automotive Stakeholders. Since we have a deep root in the Global Automotive Industry, we developed a Business Plan with a strategic approach to a specific business object. ACG has provided valuable insights for businesses in the European, USA, Middle East, Asia, and African automotive regions because of exceptional expertise in developing EV Business Plans. These business documents provide you with every small detail and its relevance to your business.
The European Electric car market share was 13.6%, slightly increasing to 15% in January 2025. 1,447,934 BEV units were sold in the European Union in 2024. The 15% market share is still low because of the high upfront cost and charging infrastructure.
The European Electric market is a key market due to its large size (10 -12M+ yearly units) and high purchase power of European customers. This presents an excellent opportunity for existing and new OEMs.
Germany, France, the Netherlands, Italy, Denmark, and Norway are the major EV markets in Europe because of willingness to pay and other reasons.
A business plan is the backbone of your business because it provides the road to success. Two versions of the Business plan are available: one for starting a new business and one for extending an existing Business.
All EU countries have different EV policies on subsidies and other incentives. Our Electric Vehicle Business Plan is suitable for all countries.
Our business plan considers that the EU has diversified customer buying behavior, brand perception, product position, and customer segments.
Strict emission norms, High-end Electric cars, Government subsidy, and consumer awareness.
Following European EV Short and long-term challenges have been addressed in our Electric Vehicle Business plan:
- Controlling the EV price,
- Launching new EV models and variants,
- Limiting EV model availability,
- Charging infrastructure and
- Component supply issues like batteries, power modules, semiconductors, and inverters.
VW recently announced the launch of ID.EVERY1’s because VW targets the mass market for 20K Euro and has a 250 km range. ID.EVERY1 could change the game if it’s safe and meets customer expectations. However, some Cheaper options include the Dacia Spring Electric 45 (16,900 Euro) and Leapmotor T03 (18,900 Euro) in Germany. The Dacia Spring Electric 65 is also priced at 18,900 euros. In two years, over nine electric cars under 22,000 Euro stopped selling in Europe.
If OEMs want to be successful in the EU, they must offer a wide range of electric car models to meet diverse customer preferences and wishes. This will help them achieve ROI quickly.
The average electric car price in Europe is still high due to battery prices and expensive components. According to our survey, 83% of customers compare electric cars’ features and safety to those of ICE cars. Still, the average cost of an Electric car in Europe is 40,000 Euros. 25 to 30K Euro is the right price bracket for mass-market EVs.
Because of their price points, Tesla 3 and ID.4/5 are in the Budget segment, while Tesla Model S and Porsche Taycon are in the luxury segment. Chinese OEMs like BYD, Geely, and NIO offer an advanced product range at attractive prices because they want a significant presence in the EU.
Building an EV factory is expensive, so we have suggested a strategic location to save costs and gain other benefits. Hungary is one of the attractive places to build an EV factory because it fits into the benefits location. Some examples are logistics, tax, and Manpower availability.
Mature Software-defined vehicles (SDV) are another challenge for the European Electric Vehicle market. ACG Software Solution Centre helps OEMs and Suppliers develop SDV solutions.
Tech-savvy individuals and city commuters are the focus customer segments in Europe. We conducted unique research because understanding European customers is essential. Such a study helps create a Business plan. This report, What Do European Customers Want in an Electric Car, is available separately.
Key Points covered in the Electric vehicle Business plan Europe:
- Executive summary
- The company’s vision, mission, and goals
- Electric Vehicle EU Industry Analysis
- Market analysis
- Business Strategy
- Target segment
- EV expected product portfolio
- EV Pricing Analysis
- Customer analytics
- EV Competitor Landscape in the EU
- Electric Vehicle Market Forecast
- SWOT Analysis
- Detail Production plan along with per-line production capacity
- MAN Power Budget requirement per department Management and organizational plan
- Sales Plan and marketing strategy with marketing Plan
- Risk Analysis and Contingency Plan
- Financial sheet
- Exit strategy
