Categories: Automotive Reports

Success stories of brand failures

In India, many Globally successful brands are still waiting for writing their success story in an Indian market. Winning the confidence & trust of the Indian buyers drives a long way in receiving new and repeat business. There are many factors that influence the success and failure of the brand in Indian Market. Creating, establishing and making the brand successful is set of complete strategy and it works in multi level layers.We have included Passenger Car, Truck, Bus, Two Wheeler, Three Wheeler, Auto Supplier, Agriculture and Construction Equipment.

Report Highlights:

Brand Strategy for Automotive Industry
Brand Components
Brand Perception
Gloden rules of Branding
Top reasons of Brand failure and lesson learned from Brand failure
Advertising concept, Quality, Concept ad and brand image
Exhibition and outdoor branding
Impact analysis of branding
Most Influence ad
Celebrities impact on Auto Brands
Great Failure Brand – Case Studies

Passenger Vehicle:

Why is Volkswagen Brand struggling even to touch brand recall stage? Ad campaign strategy, Brand perception, Brand Position, Emotions, Brand Associate & Dream
Other Brands perception across different segments are – Skoda, Ford, Toyota, Maruti, Hyundai, BMW, Mercedes, Tata, Porsche, Bentley, Fiat, Force Motors, Ford, Honda, Hyundai, Isuzu, Mahindra,M Maruti, Nissan, Renault, Skoda, Tata , Toyota, Volvo, BMW, Audi, Porsche, Jaguar/LandRove,r Mercedes

Commercial Vehicle – Truck and Bus:

AMW, Ashok Leyland, Mahindra, SML Isuzu, Tata Motors, Eicher, Volvo, Force Motors, Isuzu Motors, Maruti Suzuki, Piaggio, MAN, Scania, and BharatBenz

Two Wheeler:

Bajaj Auto, Harley Davidson, Hero, Honda, Kawasaki, Yamaha, Mahindra, Piaggio, Royal Enfield, Suzuki, Triumph, and TVS Motor

Three Wheeler: Atul, Auto Bajaj Auto Mahindra Piaggio Scooters India TVS Motor

Our all brand consultants are from Automotive Industry and having strong grip on Auto

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