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Indian Light and Medium Duty Truck Market Strategy – State wise

Brand-wise-truck-sales-in-Kerala1

Indian Light and Medium Duty Truck segment are one of the most important segment in Indian Commercial Vehicle. One time new players like to start their journey from Heavy Duty Truck Segment. AMW, Mahindra (Mahindra Navistar) Mercedes Benz, Scania, MAN (MAN FORCE) has first entered into the heavy truck segment.

Due to market demand, Bigger segment size, Profitability and purchase behavior, it was tradition to start sales in the heavy segment. It was believed that only strategically customers (Big fleet owners) ready to buy the new brand, pay more and on the other hand OEM thought that their product fits better in heavy category in an Indian market. This tradition has been changed when BharatBenz entered into the Indian market, their product portfolio also having space for Medium Commercial Vehicle. Its major sale is coming from 9 and 12T segment. ACG has released Part 1 report in January 2012 on "BharatBenz- The Game Changer version 1.0" now we have released its second edition "BharatBenz  Game Changer Analysis version 1.1- India" which is extension of report with BharatBenz Product Feedback and its current analysis with pricing strategy, product position, competitor analysis, Forecast and other important parameters.  In a Heavy truck segment, BharatBenz already became the third largest Heavy Truck manufacturer in Q4 FY 2013-14 in India.

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Mr Albert Kirchmann will be appointed Chairman Daimler Trucks Asia from Effective April 1, 2015,  He will play a key role in Daimler Truck Asia as a Chairman. He also play advisory role in Trucks Asia Executive Committee. To make Fuso leading brand in region, Mr Kirchmann contribution is excellent. He worked on cost structure and increased Fuso profitability.  He was also involved in Daimler's one of the key project BharatBenz project. Today BharaBenz is the one of the leading brand in India. [Read more…]

BharatBenz cruise into to No.3 Spot in Heavy Truck Segment in Q4 FY 2013-14

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Before coming to the new achievement of BharatBenz, I would like to go back to August 2012, when ACG published its exclusive Market Intelligence Report “BharatBenz- Game Changer” where forecast was provided on domestic market sales, export markets country-wise and product portfolio. The current figures re-instates the preciseness of our forecast methodologies.


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Sales Graph BharatBenz x Mahindra Q4 FY 2012-13

Within a short span of time following the introduction of its Heavy Truck range into the Indian Market, BharatBenz has now overtaken Mahindra Navistar in HCV segment for the month of March in the last quarter of FY 2012-13. One of the major reason of this mini success is the strong acceptance by customers.

As per the study conducted by ACG, customers are accepting BharatBenz due to its price competitiveness, Cab comfort (highly recommended by drivers), powerful engine and less sound, better mileage and Captive finance. As the title of ACG’s best-selling Research Report implies “BharatBenz – The Game Changer”, we believe this is just the beginning of good times to come for the German giants in Indian Truck Market. Nevertheless this is just a warning shot of the big players on the segment. [Read more…]

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