Three wheeler play a crucial role in providing point-to-point as well as feeder services, in India's urban as well as semi-urban areas. These vehicles are highly important to personal mobility in India. Hence reduced fuel emission and fuel consumption should be a top priority. Three wheeler are one of the sources of getting a hungry farmer's harvest in time to the market, to be sold. They are also used as a source of transportation for various other purposes.
Much of the three wheeler sales in India is owed to the manufacturers at Piaggio. Their sales exceeded the 4,000 unit limit in January 2014, and witnessed a shocking escalation of 4.7% in their sale in January the next year.
Mahindra and Mahindra on the other hand recorded a slight increase in their sales characterized by 2.9% from January 2014 to January 2015.
The share in market race is single handedly won by Piaggio with an astounding market share of 51% in January 2014 which only aggravated to 53.5% in January the following year.
Mahindra & Mahindra have managed a flat market share of 23.3% in January 2014 and saw a timid increase to 23.9% the following year.
Atul Auto however, has been characterized by a decrease in market share from 18.8% in January 2014 to 16.8% in January the following year.
The heavily expensive yellow and black painted and sometimes, other coloured auto rickshaws that crowd indian roads today come under this category. Cities have quoted an increase in the sales of these three wheeler rickshaws, because they tend to make life easier. They give the option of not having to rely completely on public transit and personal comfort vehicles to get to where we want to reach. They are expensive, yes, but they are also very helpful in needy times. The auto rickshaws were one of the best introductions for the middle class man.
In this sector, The bosses at Bajaj have seen some bright, sunny days. Their sales in January 2014 exceeded 10,000 units and even better, they faced an appalling 32.9% increase in sales in January 2015.
Piaggio however noted a slight decrease of 9.2% in sales from January 2014 to January 2015. Their sale comes under 10,000 units this year.
Mahindra & Mahindra. Atul Auto. TVS and Scooters India are some other competitors who have faced a rather flat change in sales. Even when there are changes, they are not major.Bajaj was seen to have the maximum sales on units the last year. They have also emerged as the leaders in the market share with a huge 45.9% in January 2014 which only jumped up to 54.6% in January 2015.
Piaggio noted a slight deterioration in their market share from 31.3 % in January 2014 to 25.4% in January 2015.
Mahindra & Mahindra boasts a fitting 8.1% in January 2015 which fell from 9.9% the previous year.
Atul Auto has maintained a pretty fair market share level of 6% with minor fluctuations. TVS has also been characterized with no major variations in their market share of 4% over the year from January 2014 to January 2015.
Read also: Indian Three Wheeler Market Overview 2014
Source: Autobei, SIAM