VECV Strategy, Market, Product and Customer Analysis

VE Commercial Vehicles Limited is a joint-venture between the Eicher Motors Limited (EML) and Volvo Group (Volvo). Eicher Motors is the local player in India and Volvo is the Global leader in Commercial Vehicle segment. This JV came into effect in the year 2008. Both companies identify some common synergies and decided to join hands.

Eicher Truck is still having low market share in Heavy Truck Segment. The Company is also struggling in Tipper and Tractor Trailer segment. Company’s entrance into Small Commercial Vehicle segment is also poor.

Report Highlights:

VECV company and Organization structure
Eicher Business Review
Volvo Business Review
Segment wise Company Growth Analysis
Conflict Analysis of VECV – Brand, Product, Operational and Cross-Cultural
Financial Analysis
Joint Venture Concept and Synergy
Customer profile and Expected shift
SWOT Analysis
Key Challenges
Brand Analysis – Brand Perception, Brand Position and Brand Impact on Industry
Product Analysis: Truck & Bus
Model-wise TCO Analysis
Product Life Cycle and Product Age Analysis
Eicher & Volvo Truck & Bus (Includes Pro Series): Cabin Comfort, Cabin Space, Overall Driver Experience, Suspension experience, Vibration, Gear Shifting experience, Engine, Axle, Price, Discount, Spare parts
Closest Competitor Product Analysis, Product Position Against Competitors and within group
Advantages, and Disadvantages Analysis of Eicher & Volvo Product portfolio based on Vehicle Application
Dealer and Workshop Analysis
Vehicle Service feedback
Service Cost Year wise
Sales, Production and Export Analysis
Segment and Sub segment-wise Market Share
Production Plants and Capacity
Technology Roadmap
Small/Mini, Light Truck, Medium, and Heavy Truck Segment Analysis
Bus segment – Application and GVW wise analysis

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