There was tough phase of political and economy situation around the world but 2015 was the excellent year for Porsche. Company 2018 strategy is focus on Innovation, Manufacturing and selling car concept. Hybrid and E mobility vehicle development are main priority for the company.
China, USA and Germany are three major Porsche's market in 2015 with 26%, 23% and 13% market share. Macan and cayenne are the top models of the company in 2015.
Since 2010, company registered positive growth every year.
Model wise sales analysis:
Since 2013, ther is no major changes in 911 model sales.
Company started to sale this model in 2014 and it sold around 566 units in 2015.
Boster and Cayman sold every year around 22K to 25K since 2013.
Cayenne is the top model in Porsche list. In 2013, it sold more than 84,000 units in 2013.
Macan now one of the best performer of Porsche group group by selling more than 80,000 units in last year.
Panamera model sales came down since 2014 and sold onlt 17,207 units compare to 24,864 units in 2014.
Country and Region wise sales:
China, Germany, USA, Great Britain and Middle 7 Africa are the key regions for the company.
