Indian Two Wheeler Market and Product Analysis

Indian Two Wheeler Product and Market Analysis

Publish Date : May, 2018 | No. of Pages : 250
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Indian Two Wheeler Product and Market Analysis is most detail report which cover Strategy, Market dynamics, Outlook, Product Analysis,Network and other related information.

Indian Two Wheeler Product and Market Analysis is most detail report which covers all segment, Brand, Market Dynamics, Trend, Product age, Product life cycle, Aftersales, Buying behavior, Production forecast, Export analysis, Sales, Marketing Strategy, Sales Strategy, Dealer Network, Role of Internet to buy vehicle, Model wise critical analysis and its mapping with customers etc.

The Indian (2W) industry enrolled sales in volumes of ~ 20 million units in 2017-18, a growth of 15% over the earlier year FY 2016-17 was noted.  The 15% growth recorded by the 2W business is comparatively less to the growth of expected that enlisted some time ago.

Buying behavior Analysis:

Indian Two Wheeler Market Report FY 2016

The Scooter segment has demonstrated a 20% growth, though Motorcycles have demonstrated 14% growth this year.

The Indian and foreign 2W organizations are concentrating more on exports particularly from India, the Asia Pacific (Vietnam, Thailand, Indonesia, Middle East and Latin America and so forth) and African nations where the 2W business sector exhibiting colossal potential. Piaggio has as of late dispatched its Vespa model and furthermore plans to fare its units from India. Then again, Mahindra needs to resuscitate its brand position, product value and in particular, its Brand Image in the present business sector. 

Entry, Executive, and Premium Segment:

Indian Motorcycle Trend and Segment Analysis FY 2016

Two Wheeler market is too dynamic. Customers are shifting from one parameter to another one frequently and choose a product which gives some value.


         Report Highlights

  • Indian Automobile Industry overview
  • Two Wheeler Industry Analysis
  • Segment Analysis
  • Pricing Strategy
  • Customer behavior
  • Product portfolio analysis
  • Brand Strategy
  • Market Drivers – Segment wise
  • Historical & Future Trend Analysis
  • Competitive Landscape
  • Macro Economics Analysis & Industry
  • Company Business Reviews




1. Industry Analysis

2. Industry overview
– Motorcycle
– Scooter
– Moped
– Trend Analysis – 75cc to 1,600cc plus
– Historical trend & forecast - Volume & Value ($ US)
– Model wise, Brand wise and Segment wise
– Sales- Market Share & Growth
– Export
– Production

3. Segment & Price
– Brand and Product wise Critical analysis
– Price analysis
– Technical specs and price concept
– Product life cycle
– Segment Analysis
– GAP Analysis

4. Purchase behavior
– Customer Segments – Entry level,Executive, Premium, Luxury, Family wise,Gender wise, Uses, Age wise, Wages, Location, After sales, Re sale value
– Segment wise
– Brand wise
– Key purchase criteria - Technical - Commercial
– Primary and secondary survey
– Online and offline influence
– Role of Digital Marketing
– Trend Outlook
– Rural vs Urban segment
– Vehicle Financing
– Top Choices
– Model wise
– Segment wise

5. Product Analysis
– Product position
– Product Life Cycle
– Product USP analysis
– Technology Analysis
– Product portfolio Analysis
– Review of Product Segment
– Customers voice
– New Product launches in FY 2017 & its position
– Phase out product analysis
– Product Mix Strategy
– Case Study

6. Brand Analysis
– Brand Position
– Advertising strategy
– Electronic,
– Digital & Print
– Brand Recall
– Branding Strategy
– Model Wise
– Brand wise
– Segment wise
– Target Segment wise

7. Market Drivers and Trend Analysis
– Favorable Demographics
– Rising Population Increases Mobility Needs
– Middle Class Population
– Opportunity Indicators
– Growing Traffic Congestion
– Running cost of Two Wheeler Vs Four Wheeler
– Running cost of Two Wheeler Vs Public transport
– Convenient Features, Economic & Environmental Benefits
– Replacement Demand
– Penetration Rate in Large Markets Provides Huge Potential Opportunity

8. Competitive Analysis
– Industry Marked by Intense Competition
– Price Competition
– Product Comparison
– User perception and experience
– Market Winning Strategies
– Mapping Segment and products
– Capacity Expansions
– Focus on Manufacturing High-Quality Products
– Dealer and Consumer Incentive Programs to Boost Market Prospects
– Increased Marketing Efforts
– Dealer Network Analysis

9. Macro Economics
– Macro economy overview
– Key drivers of Industry
– Forecast

10. Company Analysis of Bajaj Auto, Hero, Honda, Yamaha, Royal Enfield, Horley Davidson, Triumph, DSK, BMW, Indian Motorcycle, TVS, Suzuki, Mahindra, Piaggio, Ducati, Kawasaki & KTM
– Company Overview
– Product Portfolio
– Strategy Analysis
– SWOT Analysis
– Sales, Market Share, Export and Production
– Key Models
– Production capacity
– Network Analysis
– Customer satisfaction

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Indian Two Wheeler Market Report FY 2016 Indian Two Wheeler Production Export and sales analysis FY 2016 to FY 2020 Indian Motorcycle Trend and Segment Analysis FY 2016 Brand wise Two Wheeler Product Life cycle Analysis FY 2016