To get a more comprehensive view of the current scenario, a quarter wise analysis of the industry was done. Quarter 1 of the corresponding years of 2014 and 2015 saw a 23% fall.
The year 2015 saw a slight decline in terms of production from 2014 to 2015, whereas sales dipped by a minimal 0.25%. In contrast, export saw a minor 0.16% in its numbers from 2014 to 2015.
When the two wheeler industry is analysed segment wise, we narrow it down and compare individual segment shares of scooters, bikes and mopeds. The segment share of scooters shot up from 2014 to 2015 by 3%. In the case of bikes, they saw a negative fall of 4% in the same period, and a stunning 7% decrease in segment share of mopeds from 2014 to 2015 was seen. Overall, production increased by less than 1%.
To get a more comprehensive view of the current scenario, a quarter wise analysis of the industry was done. Quarter 1 of the corresponding years of 2014 and 2015 saw a 0.23% fall. Quarter 2 saw a minimized escalation of less than 1%. Quarter 3 on the other hand saw almost a 1%decrease in sales over the corresponding years. Quarter 4 has managed an almost constant sales figures in 2014 as well as 2015.
The domestic sales curve of scooters sees an erratic behaviour when the different players of this industry were analysed with a comparison of sales in 2014 and 2015 placed side by side. Honda is definitely the dictator of this segment and it saw a stunning 16%increase in domestic sales through the previous year. Hero and TVS on the other hand saw mild increase in sales. Yamaha witnessed a timid increase in sales whereas suzuki portrayed a 16% reduction in sales which was alarming to note. Though Mahindra role in the big picture of sales was a very minor one, it still displayed more than 100% increase in sales over the year.
The market share and domestic sales curves go hand in hand as the graphs are just a linear relationship translated into one another. As expected, honda dominates the market bagging more than 50% of the scenario. Hero and TVS with nearly similar statistics, and yamaha, Suzuki and Mahindra playing minor roles too.
In terms of the export market share, Hero and Honda were at par and were the superpowers both with a stunning 41% each in the year 2014. However in the successive year, Hero saw a stunning decrease to 28% and Honda saw a slight decline to 38%. Yamaha on the other hand saw its export share multiplied five times to reach a 10% from 2% in the year 2015. Suzuki and TVS also noted similar increases in their export market share.
To obtain a more well-rounded view of the market scenario, we have also analysed the segment engine-wise. The 75cc and below segment saw a mind-boggling descent of 99% leaving it to practically be of no value in the year 2015, its key player being TVS. The 75cc to 90cc segment on the other hand saw a still hige 23% decline in sales owing to almost 4%of the market, its key player also being TVS. Bagging almost 99% of the market stands the 90cc to 125cc segment which showed only a 14%increase in sales, still managing to dictate the whole scenario with its key player, Honda. The 125 to 150cc segment in stark contrast to the rest displayed an enormous exorbitant increase, though their market share still remained an insignificant 0, its key player being Vespa.
Motorcycle Market Analysis:
The motorcycle segment is now being analysed with respect to market share and comparison is carried out between the market share in 2014 and that in 2015. Hero owns more than half the industry and has seen almost constant numbers over the past year. Bajaj and Honda are the runner ups with slightly increase in share over the same period too. Companies like TVS, Royal Enfield and Yamaha own an insignificant percentage of market share, while on the other hand companies like Harley Davidsson and Suzuki barely manage to surface their sales above water.
Export Market Share %:
The export market share is almost entirely dictated by Bajaj with their 66%share of the market. Companies like TVS, Yamaha, Hero and Honda revolve a little above the 5% market share level. Companies like Royal Enfield and Harley Davidsson however barely touch even half percent of the export market share.
Engine Wise Analysis:
The engine wise analysis of motorcycles was also carried out and yielded the following results. The majority of the market is owned by the 75 to 110 cc segment with almost 65% of the market share with a 5% decrease in sales over the past year. It owes its market to its pioneers, Hero and Bajaj. On the other hand, the runner ups by an exorbitant amount are the 111 to 125 cc segment with a minor yet significant 16% share. As the engine capacity increases down the line, the sales as well as market share dwindles down to practically nothing after a point. This clearly states that in india, the two wheeler industry has thrived to a large extent due to lower cc motorcycles as compared to high octane powered brands like Harley Davidsson, Kawasaki and Triumph.