Hero MotoCorp Variant-wise Sales Trend and Forecast is our exclusive data. This data includes both drivetrain types: ICE and EV. The Indian two-wheeler market is highly competitive and dynamic.
In 2010, Hero Honda, the last year of its highly successful run, had 2000+ variants. After separation, both companies optimize their product portfolios to align with their brand images, target customers, strengths, and weaknesses. In 2011, the Hero Passion Pro was the leading model, and the Splendor PRO was the second-largest-selling model. The other key models were Splendor Plus, Hero Honda Pleasure, Glamour, and Hero Honda CD Deluxe, all of which were in the top 10. There was a good mix of the product portfolio.
In 2025, HF Deluxe DRS and Splendor are the only two model variants in the top 10 selling models.
Hero MotoCorp registered 274 Variants in 2025, which is 200% fewer than in 2020. The combined sales of 274 model variants were 5.8 million units, up from 5.4 million in 2020. The company’s sales are mainly dominated by the Executive segment of motorcycles. One model is the backbone of the company. This is a highly risky business model for long-term growth.
Hero Splendor Plus key buyers are rural and semi-urban mass commuters who use bikes for daily office or work commutes. FH Deluxe is mainly a price-sensitive customer group. Splendor XTEC Young urban commuters or tech-focused. The key criteria of Hero MotoCorp are the customer group who have the following matrix in their mind:
The company has 14 variants of electric scooters. Only 2 variants are at the top, with 90% of sales volume in 2025. These 2 variants are in demand because VIDA’s customer base is looking for value, not price. There is an opportunity for VIDA to position this brand in the premium segment.
How to change the image of “Functional commuter” to ” Premium commuter”. The Indian two-wheeler market is dominated by Bajaj, TVS, and Honda. The premium segment remains untouchable for Hero MotoCorp because of its brand legacy in the economy segment. Launching a new brand could help the company to have a strong presence in the Premium segment.
ACG provides RTO- and variant-level Indian two-wheeler sales data, which helps OEMs map their product, sales, and marketing strategies to their sales or market share goals.
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