• Brand covers: 42
• Model: 319
• Variants: 2000+

This is real-time Passenger Vehicle data, with deep analytics shaping the strategies of OEMs, Suppliers, Dealers, and other stakeholders. It shows in which direction the market is moving on various parameters, such as

• Body Type: Car, SUV, MUV
• Sub segment type: Hatchback, Premium Hatchback, Sedan, Premium Sedan, Luxury Sedan, Small Car, Entry, Mid, Luxury, Level SUV, MUV, Mid-level MUV, and others
• Brand – Aston, Audi, Bentley, BMW, BYD, Chevrolet, Citroen, Cooper, Datsun, FCA, Ferrari, Fiat, Force Motors, Ford, Honda, Hyundai, Isuzu, Jaguar, Jeep, KIA, Lamborghini, Land Rover, Lexus, Lotus, Mahindra, Maruti, Maserati, Mclaren, Mercedes-Benz, MG, Mitsubishi, Nissan, Porsche, Pravaig, Renault, Rolls-Royce, Skoda, TATA, Toyota, Vayve, Volkswagen, and Volvo.
• Other parameters: Fuel Type, Engine Size, length

It provides you with answers to the following questions:

• Which Price groups are growing or declining
• What is the macro-level competitor analysis
• Market share and Sales volume shift analytics
• Which new models should launch to target customer groups
• Willingness to pay for analysis by variant type
• Model-level Forecast 2030
• Optimize product portfolio
• Competitive analysis
• Future price prediction

The post Indian Passenger Vehicle Pricing Analytics and Forecast appeared first on Autobei Consulting Group.

How Best to manage brands for profit on every sale of the vehicle? It comes from our analysis: willingness to pay more for your brands, even when competitors are cheaper. So, what is the reason that customers are willing to pay more? Because of the trust and bond you created over time in the customer’s minds. Now the question comes, how to win the customer’s trust?

With the growing purchasing power of Indian Buyers and their willingness to pay for premium cars like the Harrier and XUV platform, the car segment moved into a Market reset.

Tata Motors and Mahindra were able to achieve (1) a point of difference simultaneously on
performance and Technology, and a point-of-parity on perceived luxury with respect to luxury cars, and (2) a point-of-difference on perceived luxury and a point-of-parity on performance and Technology with respect to performance cars.

Tata Motors and Mahindra are now ruling the roost among car buyers in India. Once, Tata vehicles were used in the Taxi industry, such as the Tata Indica or Sumo. Exceptionally, the Tata Safari and Tata Sierra had a different customer base. Now, Tata cars and SUVs are the favourite choice to drive.

The goal of this study is to learn how the Tata and Mahindra brands created and dominated new subcategories and why competitors stood by and watched. Another prospect of this study is how OEMs such as Volkswagen, Renault, Nissan, and Skoda can adapt their brand strategy to win customers’ hearts and minds.

In 2022, Mahindra made a big bet on Electric car technology by launching the XUV 400 EV. In 2024, another big bet on another electric car for Indian customers.

Tata Motors expanded the EV technology to other models, such as the Safari, Harrier,  and Punch, after launching the Tigor EV in 2017. Also, the Harrier enhanced Tata’s position as the most innovative brand in India.

Mahindra and Tata observed that car owners in India were becoming more mature and affluent and challenged their organizations to “create a luxury car to challenge the very best ”—a challenge that led to the XUV, Safari, Harrier, Altroz, Curvv, and other models.

Mahindra and Tata integrated innovative features and improvements to make their USP to meet customer expectations.

Tata and Mahindra provided not only functional benefits but also the self-expressive benefit of doing something about the energy and global warming crises.

In 2024, over half of the Mahindra and Tata buyers in our customer survey expressed that the main reason they purchased the car and SUV was that “ it makes a statement about me”.

Brand Position: Tata Motors and Mahindra

Both companies changed the promise of their brand from Economy to premium luxury car. Tata and Mahindra understood that the brand is not just a company communicating or telling buyers or the market what it is. But what one customer is speaking to others about these brands.

Indian Buyers want to feel positive about both Brand experience, such as Brand Smell, Social, Feel, Engagement, Love, Think, and Emotion. It is not the same as we consider Volkswagen or Nissan on the scale.

It’s not only product performance or attributes. Brand is your friend. To win a friend’s trust, you must earn it; if the customer considers you a friend, you are already trustworthy. You are not only aware of the brand, but you also know how it fits into your world.

Just saying: Brand positioning does not deliver the expected results, but Experiential brand positioning works and delivers exceptional results.

Similarly, only the Brand promise line does not impact the buyers, but the Experiential brand Value Promise builds trust.

Mahindra uses Ingredient branding in the promotion; however, Tata uses Ingredient branding indirectly to win the buyers’ trust.

Key Highlights of the report:

• What is the brand for Indian buyers
• How to build the brand
• Relationship between Product, Brand, and Customers
• Design the brand strategy to win the market in a short time
• Customer journey of various customer segments
• Post-merger Brand Strategy, case study of MAN-Scania merger
• What are the different brand attributes, and how do they impact buying decisions
• Identifying and developing brand plans
• Designing and implementing brand marketing programs
• Measuring and interpreting brand performance
• Growing and sustaining brand equity

The post How Tata & Mahindra Redefined Themselves as Car Brands appeared first on Autobei Consulting Group.

Launching New models can significantly impact sales. In 2024, 29% of SUV Models were newly launched, 22% of MUV Models were newly launched, and only 11% of car Models were newly launched. Compared to 2014, new launches increased in 2024 due to rapid changes in customer expectations, Technological Upgradation, infotainment, and the rising spending power of buyers.

Our Product Matrix provides key insight into how Car Brands are present in each segment and how to make it effective.

In the Indian Car Product Strategy, the following points will be covered:

• Current Product Portfolio and which product needs to be developed in the short and long term
• What are the Market segment, their characteristics, and which market segment need to be focused on
• How to differentiate the product
• Current pricing position and future trend
• Assessment of buyers’ needs
• Success and Failure Case Study
• What should be the position and messaging
• Brand Strategy

74% of sales are coming from the 1000 cc to 1500 cc Engine product category. 54% of variants have the engine size between 1000 and 1500cc. The 1500 to 2000cc segment is a highly competitive segment.

New Product Launches:

Mahindra, Tata Motors, Maruti, and Hyundai focused on the 1000cc to 1500cc segment to launch new cars, SUVs, and multi-utility vehicles (MUVs) because it is the largest segment in India.

Buyers are expecting a high-capacity Engine because of a better driving experience.  SUV C, SUV D, and SUV E are the most significant segments due to their demand among buyers in India.

Brand-wise Competitive Analysis of Indian Car, SUV, and MUV Segment Product Strategy:

Hyundai and Kia are targeting an 80% similar customer segment. However, there are certain advantages to such a product position as well. Product overlapping has short-term benefits because there is limited choice at the time of product upgradation.

Mahindra offers uniform variants across all major segments, as shown in the chart below.

Maruti Suzuki primarily focuses on the 1000cc to 1500cc segment because it targets buyers who are willing to pay between 5 and 12 lakhs.

Volkswagen’s product strategy is aligned with market trends, but the brand is facing other critical issues.

Tata Motors also offers multiple variants in the 1000- to 1500-cc engine segment.

Please get in touch with us to get the full report, Indian Car Product Strategy

The post Indian Car Product Strategy appeared first on Autobei Consulting Group.

Variant-wise Indian Car and SUV Sales and Product Data are available with the latest updates. Variants of Cars, SUVs, and MUVs play an essential role in product and Sales Strategy because they show the product position. Earlier, the top-end model was not as popular; however, this trend has since changed.

Some variants offer different price points to cater to various customer segments.

Overall, business performance has been impacted by the distribution of variants for each Model.

For OEMs and Startups:

Maruti Suzuki, Tata Motors, Hyundai, and Mahindra are offering the maximum number of Variants. Only the top 4 brands offer more than 50% of the variants. These are the Top brands in the Indian Passenger vehicle Market in 2024. Others, such as MG, Toyota, and Kia, have a 5% share in the Indian PV market.

Some variants are popular and a good example of product-market fit.

In terms of Models, Mercedes and BMW have a wide model range, which includes the right product mix.

Some Models have an overlap among the Affordable, ValuePlus, Premium, Luxury, and  High-end segments. However, the Model perception for buyers is also essential, as it influences the product’s position in the customer’s mind.

The variants have a different price bracket. Our Indian Indian Variants-wise Car Data provides the price band of each model and its product position.

Passenger Vehicle Segment: Car, SUV, and MUV

In the Car segment, Maruti has the highest number of variants, followed by Tata Motors, Hyundai, and others, including Bentley, Porsche, and Skoda. Maruti is the leading brand in the Indian Car segment because it has been producing sustainable cars for decades.

The SUV segment is the fastest-growing segment in India. Hyundai, Mahindra, and Tata Motors have the most significant number of variants, as all three brands are aggressive in their efforts to gain market share in the SUV segment.

Toyota, Kia, and Maruti are leading brands in the Indian multi-utility vehicle (MUV) segment. This segment presents an attractive opportunity for new brands seeking to expand their business, as only three brands currently hold a significant market share.

Please get in touch with us to get the variant-wise Indian Car Data.

The post Variants wise Indian Car Data appeared first on Autobei Consulting Group.

There is a zigzag pattern in Maruti Suzuki’s Sales growth and regrowth from 2014 to 2024.

Small and Affordable car portfolio was the biggest USP for Maruti. In the current scenario, it has become the biggest challenge. Maruti Suzuki is losing its grip on the common man’s preferred car choice.

Maruti Suzuki is losing market share because its small, affordable, and value-plus cars market share has declined. In 2014, the affordable car segment held a 12% market share, which decreased to just 1% by 2024.  Similarly, the Value Plus segment accounted for 63% of the market in 2014, but its share contracted to 48% by 2024. Maruti Suzuki was known for Small and affordable cars. This was one of the reasons that it commanded the Indian passenger Market for decades. In both segments, Maruti Suzuki had a market share of 5% and 37.5% in 2014. In 2024, the company lost grip on both segments. The Maruti lost 10% of its market share in the Value Plus segment and 4% in the Affordable car segment from 2014 to 2024. The overall Indian car and SUV market is moving towards the premium and luxury segments.

To regain the market share, there are two key options:

• Promote affordable Cars like Alto and try to change the market demand
• Align with the market dynamics, accept it, change the Brand perception, and create a product portfolio

Both options are challenging because changing market demand is difficult; usually, this is the approach taken by European OEMs in India. The customer mindset, Economics, per capita income, social life, and culture all have a combined impact on the market dynamics.

Finding space in the premium and luxury segments is also challenging because numerous successful car and SUV models are already present. Brand perception also plays a crucial role in purchase decisions.

Maruti Suzuki Product Strategy:

Maruti needs to enhance its presence in the Premium and Luxury segments. The future trend indicates that these two segments will have impressive growth.

The company needs to work on the Electric car segment as well to maintain its momentum and market share.

Currently, there are no Cars and SUVs available in Maruti Suzuki’s portfolio if buyers upgrade their vehicle to the premium or Luxury segment.

Tata Motors and Mahindra are examples of how they changed the brand perception among Indian buyers. Both Brands are well accepted by customers. Customers are willing to pay a premium for their cars and SUVs.

Contact us to get the Full detail Report. Why Maruti Suzuki Is Losing Market Share

The post Why Maruti Suzuki Is Losing Market Share appeared first on Autobei Consulting Group.

It also gives detail information of Market dynamics like Pricing, Product Analysis, Industry Updates, and Key Indicators of Macro Economy.

This book is useful for the industry Planning, Research Institute, production planning, Marketing Strategy & Budgeting and new product development, New Product launch, Sales plan, Automotive Suppliers, Financiers of India and Global Market to provide to support them.

Categories:

• Passenger Vehicle and Sub-Segments
• Commercial Vehicle: SCV, LCV, MCV and HCV
• Truck Segment: Mini, SDT, MDT, and HDT, Haulage, and Tractor
• Bus: Small, Medium and Heavy Duty, Premium, Low cost, Budget, and Luxury Bus Segment
• Two Wheeler: Bike and Scooter
• Three Wheeler: Goods and Passenger Vehicle
• OEMs profile and Key persons

Key Highlights:

Key Topics Covered:

• Industry Overview
• Key Economic Indicators
• Market Segments Analysis
• Segment wise product Analysis
• Statistics and Performance Analysis
• Competitive Landscape
• Market Drivers Analysis
• Trend Analysis
• Challenges & Opportunities
• Impact of Make in India
• Forecast
• Brand Analysis

The post Indian Automotive Industry Year Book 2016 appeared first on Autobei Consulting Group.

• Economic growth rate forecast that has been revised downwards to 7.1 percent from 7.6 percent due to effect of demonetization
• Since repo rate unchanged at 6.25, there is no impact on EMI
• Indian OEMs are trying to adopt new technology and discuss with their suppliers
• On ground level, Inflation came down in several sectors especially in Real state and Commodity
• Some key models has been launched in last quarter
• On Dec 16, manufacturers are planning to reduce the production to fill the gap between demand and supply
• Suppliers will be also affected and need to change their business plan accordingly

Detail report is available in PDF version

The post First Report on Indian Automotive Industry after Demonetization  appeared first on Autobei Consulting Group.

On the 8^th of November 2016, Indian Govt disclosed that the 500 and 1000 notes to be demonetised. Automotive shares were also hurt by this move the BSE Auto index closing with a loss of 2.5% on next day of the announcement.The disclosure of PAN while buying vehicles had already been made compulsory except for two-wheelers. The entry level car segment would have an impact on this move but the rural area would face some slowdown in Two-Wheeler segment.

The passenger vehicle price more than 25 to 30 lakh may see a slowdown in this segment. Here we also analyzed the relationship between Customer types like real state or Contractor, Builder, Farmers, Jewellers, Professionals and another segment.

The next few quarters would see some low number sales and production figure. Unorganized Industry vertical like used car segment will feel the heat of demonization. OEM are now started to offer some attractive discount, Zero down payment and tie up with some banks and online payment firms like to get the buying sentiment up. ACG expects that the challenges are only for short time and there be reviving of consumer demand.

Every segment is effected in a different manner. We have covered following Segment

Vehicle type (Sales & Production), Customer (Retail/Strategic), Dealers, Financiers, Used car Market, Suppliers, Transporters, Logistic Companies (Small to large) and others

Area: Rural, Urban, Tier 1, Tier 2 and others

Macro Economy- IIP, Inflation, GDP, and others

1. Indian Passenger Vehicle

• Car
• UV
• SUV
• Van
• Taxi
• Premium Vehicle
• Luxury Car
• Entry level
• Small Car Segment
• Mid-Segment
• Others

2. Commercial Vehicle

• Small Commercial Vehicle
• Light Commercial Vehicle
• Medium Commercial Vehicle
• Heavy Commercial Vehicle

3. Truck | Small, LDT, MDT and HDT segment – Industry & Application wise

• Haulage
• Tipper
• Tractor
• Puller
• Special application

4. Bus Segment – GVW & Application wise

• Intercity
• Intracity
• School
• Staff
• STU
• Others

5. Two Wheeler Segment

• Entry Level vehicle
• Premium
• Luxury
• Economic segment
• Bike
• Scooter

6. Three Wheeler Segment

• Passenger
• Goods

7. Tractor & Other Agriculture equipment

The post Impact of Demonetization on Indian Auto Industry appeared first on Autobei Consulting Group.

Clients can simply get the ideal proportion at the perfect time for optimal engine and vehicle execution, which implies a higher level of productivity, mileage and unwavering quality. ACG has found in its most recent report that right mix gives numerous points of interest to OEM, Fleet proprietors and other partners like better mileage, product execution, productivity, security, simple to work, up degree, Engine operation and life and so on. Internationally it is fascinating to perceive how Brand observation functions in distinctive districts with altered product portfolios. Daimler is the main truck fabricate all around. Top OEMs are currently having in house improvement groups for transmission and Engine parts. In the North American showcase, a portion of the clients still jump at the chance to have Cummins, Eaton-Engine and transmission because of wide after sales system of nearby produces.

Then again, Chinese OEMs are additionally having importance vicinity however they are restricted to a specific topography. An exact blend of Engine and Transmission will promise product execution and life cycle. As of late ACG has done point of interest worldwide business vehicle examination on products and driveline. We have likewise dissected rate of Axle, Engine and Transmission, its different models and rate of those specific parts in production state wise.

The post Automotive Driveline Analysis appeared first on Autobei Consulting Group.

Basically if your product is something that customers want you will have little trouble selling it, provided that there are no competitors. However, there are almost always competitors, or at least there soon will be if a product is successful. These competitors will either make a similar product in a way that makes it superior to yours, or they will undercut you on Vehicle price & after sales and offer better value proposition to the customer.

Understanding your competitors will also help you to map a better understanding of your customers. You can easily learn the key points that customers purchase from competitors as well as understanding what strategies the competition use to market to the customers.

Our Analysis pursues to identify weaknesses and strengths that a company’s competitors may have, and then use that intelligence information to improve efforts within the company. Our effective analysis report will first obtain important information from competitors and then based on this information forecast how the competitor will react under general and specific circumstances.

Our Competitive Analysis Report 1.7 version covers five key areas:

• Your company’s competitors

• Competitor product portfolio & Position

• Competitor strengths and weaknesses (SWOT Analysis)

• The strategies used by each competitor to achieve their objectives

• Segment Analysis

• After Sales Support

• The Market outlook

Indian Automotive Competitor Analysis is series of report which publish every quarter in a year. We have covered Car, SUV, MUV, Commercial vehicle segment, Light commercial vehicle, Small commercial vehicle, Medium duty commercial vehicle and Heavy duty commercial vehicle, Small truck, Light duty truck, Medium Duty truck and Heavy duty truck, Light Duty Bus, Medium duty Bus, Luxury bus, A/C Bus, Two Wheeler segment, Bike, Scooter and Three Wheeler segment.

In our report we cover production, Export, Sales, Price, Product position, After Sales, Dealer network, Discount, Branding, Promotions, Strategy, Product portfolio, Customer response, Trend, Forecast and many other points.

The post Indian Automotive Competitor Analysis appeared first on Autobei Consulting Group.

ACG represents considerable authority and expertise in preparing feasibility reports on Trucks, Busses, Two Wheelers, Commercial Vehicles, Component assembling and Body producers. Feasibility Report gives the blue print of potential business opportunity in view of diverse parameters. It additionally gives suitable answers for determined or characterized issues. Business cases survey various circumstances in point of interest for diverse scenarios.

India has now turned into the hot spot for assembling because of the accessibility of talented labor, aggressive expense, huge household market, and so on.

It is extremely critical to break down a venture’s achievability in subtle element. ACG gives complete business answers for Market Study, Competitive investigation, Projected Investment, Return of Investment, Risk variables and Business Cases.

The post Automotive Feasibility Study Report appeared first on Autobei Consulting Group.