Indian Car buying Customer Mind Mapping Analytics

ACG has released the latest study on Indian Car buying Customer Mind Mapping Analytics on the customer buying decision. Several factors have been considered for Product performance and Customer trust. Both factors impact the decision tree of customers. This Analytic report gives the answer “Why only selected Car brands are successful in India and how struggling and potential new OEMs can be successful in Indian Car and SUV market.”

ACG defined the Indian Car segment in five categories:

Lower Income Middle Class,
Medium Income Middle Class,
Upper Income Middle Class,
Affluent, and
Rich income Group

Every segment is having own definition of Product performance and Trust factor.

Identify new market segment for launching new Models of Carm SUV and MUV:

Product Analytics, Sub segment-wise Vehicle Customer decision probability Analytics based on various major factors:

The key insights of the report:

Definition of the Customer sub-segment
Critical Market and Product analysis of Indian Car and SUV Industry
How to measure the trust and vehicle performance to win get the customers
The winning spot in the matrix of Brand Trust and product attributes
How to Check and review your product and brand position
How to move your brand and product to the winning zone of the Industry
New Product launching Strategy to be in a winner and profitable zone
Get the critical decision point and insert your product to influence the buying decision
How customers think before buying a vehicle in India
Individual OEMs wise buying decision flow based on available models and customer perception – Tata Motors, Maruti Suzuki, Hyundai, Renault, Mercedes Benz, BMW, Audi, Volkswagen, Skoda, Mahindra, Kia, MG Motor, Honda, Toyota, FCA, Volvo, Citroen
Case study of Ford, Chevrolet, VW, Mahindra, Hyundai, and Maruti Suzuki