Brand Audit is one of the most important parts of the business. For continued improvement, the brand must differentiate among its peers. Brand Audit helpful to gain a conceptualizing understanding of where your brand stands in its current state. It also provides the road map of brand strategy and how to gain max ROI. The Proper brand audit will helpful to get achieve the target within the time limit. It is always better to do Brand Audit before and after running any marketing campaign. Since Autobei Consulting Group is having key expertise in Automotive Industry, we can easily correlate many other parameters and market dynamics with Brand Audit and can draw the effective conclusion. We can also measure  Brand Awareness, Brand Image, Brand Equity, Brand Recall, Brand recognition and Brand Value by applying effective methodology.

We do Internal Branding Audit, External branding, Systems & Infrastructure, and Digital Technology.

The other part of the Brand Audit is to conduct primary research of marketing elements like banner, poster, main signage, dangler, monthly scheme poster, display poster etc. Since heavy budget is spending on these marketing elements, we can track the stores/dealer/distributor/pubic places where these elements are deployed in proper form or not. We also provide information about the physical condition of deployed elements by sharing real-time images of each outlet. There are various ways to read consumer’s mind, perception, and responses to brands. We recommend that mystery visit gives key insight of the subject.Some of the areas we include in our primary research are,

• Visibility of main signage/ physical condition of main signage
• Visibility of marketing elements and their condition
• Infrastructure part like foot mat, cleanliness of entrance floor and glass wall, condition of customer lounge etc
• Grooming of staff
• Prompt service
• Politeness/ courteous of staff
• problem solving
• Greeting and see off
• Quality of deliverable
• Billing process
• Loyalty programme
• Customer feedback

We do Brand Audit for OEMs, Suppliers, Petrol pumps, Lubricants, Dealers for diversified Industries.