Electric Vehicle Pricing Strategy Frame

The High price of Electric vehicles is one of the key issues for buyers and OEMs. ACG has conducted a study on the Electric Vehicle Pricing Strategy frame which helps OEMs frame a product’s price with added value. This strategy helps OMEs to justify the EV price and convince potential buyers. This detailed report comes with a dynamic pricing metric that included a key variable to draw the price.

The report is based on 3 key points – What the customer wants, what is the cost, and competitors’ move. We analyzed how these 3 components intersect and work together to determine the optimal EV pricing strategy. The report is available for Electric Car, Electric Truck, Electric Bus, Electric Three-Wheeler, and Electric Two-Wheeler.

The key features of the report:

Define the customer segment based on EV price and value
3 lenses pricing strategy
What are the important price variables – Brand perception, Quality, Charging infra, Charging time, Demand, Uniqueness, Competition, Market, Customer’s perspective of value, Scarcity, and Availability
How to do pricing economy calculation
What is the Product value Drivers, and Non- Product value drivers
How to measure the customer willingness to pay with multiple options
Relation between price influencers and price variables – Matrix
How EV buyers perceive price and value for money
What will customers be ready to pay more for?
Choosing a different pricing model for your target segment and price discrimination
How the value drivers differ by the customer segment
EV OEMs need to differentiate their product and service offering to maximize value for your target customer segment and price accordingly
Determining your price elasticity
Justifying higher prices in a competitive market
Find the Ways to add value that boosts margins, not costs
Online Vs Channel sales partner (Dealers) and advantages
How to apply customer surplus to your business model
The new definition of the Customer value equation applicable to the EV segment – Technical, Functional, and Emotional
Draw the Price fences and how it works
Case Study: How Chinese EV OEMs are targeting customer segments in Europe