Indian Truck Fleet Owner Report is a detailed report based on the Truck fleet owner survey, Drivers, Transporters, and other stakeholders. More than 3000 Fleet owners have been covered in this study. The various aspects and market dynamics have been included because every parameters impact on Indian Truck and Transport Industry.

The application of the truck is key for OEMs, Fleet Owners, Logistics companies, and other stakeholders in the Truck Industry. This has once again been reflected in our survey.

The Indian Truck Industry is not just about market size and technology; behind the wheel, there are many challenges, dreams, risks, hard work, a passion for driving, and daily struggles. We have discussed every aspect of the Trucks’ supply chain.

Trucks are the lifeline of the Indian economy, and transporters and drivers are the backbone of the Indian Truck Industry.

The Indian Truck Industry is characterized by multiple market dynamics. The Indian Truck Industry Ecosystem is complex and interconnected, with each component’s performance affecting the others.  We conducted a primary survey of Indian truck owners, providing insights into opportunities and challenges for Diesel, CNG, LNG, and Electric Trucks, as well as ways to improve overall product performance.

Short version of the Full Report:

Why and how Truck fleet owner change their Truck brand:

Customers consider the Eicher Brand when transitioning to the LTD or MDT business from the Small Truck, due to high mileage and low toll charges. When truck owners move from LDT/MDT to the HDT segment, they prefer Tata Motors trucks for their high reliability and traction.

Many times, customers switch from one brand to another in the HDT segment because of testing other brands’ performance, price differences, and higher payload.

Customer loyalty is one of the key factors shaping the overall brand experience when customers are not upgrading models. Eicher and Tata Motors have the highest loyal customers in the MDT and HDT segments.

BharatBenz fits perfectly within the Indian Truck Industry’s dimensions. But customers are either loyal to other brands or have had an experience with BharatBnez. Mahindra has the potential to become a leading player in HDT. The Furio has excellent market feedback. Mahindra needs to change its truck brand perception to succeed in the market, just as it has changed the game in the SUV segment.

This survey fulfills the purpose for the Electric and ICE truck segment.

We have interacted with 5000 Truck owners covering every corner of India to understand the geography’s impact on truck type suitability, including

• Single Driver owners
• Small Truck Owner
• Medium Truck owners, and
• large truck owners

Purchase behavior, income, expenses, Duty cycle, EMI, Revenue, profit, and other factors depend on the type of Truck and its applications.

Truck Brand Value proposition:

Every Truck brand has some uniqueness. We have mapped every model and its variants to their respective application types. Some models are more suitable than others because truck specs, price, service, and customer preferences vary by application.

BharatBenz and Mahindra have the best cabin space and driver comfort. Tata is known for its performance on tough terrain, service network, and resale value. Eicher is known for its high mileage and low fatigue during long drives.

Propel has set a benchmark in the Electric Tipper industry for battery, performance, and After-sales support.

Truck Payload Utilization Pattern Analysis:

Over time, truck fleet owners have changed their mindset from profit-only overload to profit+ Truck life with rated or under-load in the Rigid Haulage and Tractor Trailer segments. The Tipper practice differs with application and locations.

The Electric Truck application suits this scenario, but it applies only to a specific payload category.

Fleet owners have started to prefer running trucks at rated payload or slightly underloaded because there are measurable benefits, such as higher mileage, no RTO penalty, and tire life.

Indian Truck Replacement Cycle:

There are many factors that impact the Truck demand analytics. If the truck utilization is low and demand is high, there are fewer chances to increase truck sales.

Many Truck Owners decided to sell their trucks after 5 years of repaying the truck loan to avoid the high maintenance cost and buy a new truck at a good price.

Primary source of Freight load:

The Trucking and logistics industry needs digitization to better utilize trucks. The majority of truck owners depend on Transporters to get loads. Transporters or agents take between 5% to 7% commision on each load.

If the Digital platform works successfully, the Fleet owners’ revenue is expected to increase by 30 to 40% because truck utilization, reduced waiting period,  and freight rates could also increase.

Sales Enquiry Response:

Faster response from the Eicher Team significantly influences the lead conversation rate. It also indicates how important customers are to the company.

MRF, Apollo, and JK Tyre are the preferred tyre brands among fleet owners due to their value propositions across various applications. However, Truck owners are open to considering other tire brands also under specific circumstances.

Contact us to get the full report.