Ford Company has registered notable 29% growth in year 2014. December was also a good month for company by registering 28% growth compare to December 2013. 3,754 units sold in domestic market with 36% de growth. Ford India Car doubled its export in December 2014. It has shown striking performance by registering 99% growth. This is due to Ford brand value which is considered by most of the countries.
Ford will be more stronger in 2015 after operating its own financial services called Ford Credit India to support its upcoming product range.
There is better ROI and response of its December campaign "Diwali Returns" in December 2014.
In June 2014, Ford passenger vehicle sales registered around 20% growth. June and July 2014 were the best month for the company. Q3 FY 2014-15 was showing de growth compare to other months of the same year.
Compare to 2013 year, 2014 registered 29% growth in Total sales volume. Export also doubled with 96% growth. Doemstic sales is almost flat.
To read Ford Sales perfoamnce of November 2014 click here.
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Source: Autobei Consulting Group, Ford India