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"The challenge for multinational companies is to understand consumers in emerging markets and develop products and brands that answer their specific needs, rather than just repeating the strategies that have been successful elsewhere.The challenge for multinational companies is to understand… Continue Reading


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Mahindra Group acquired 70% share of SsangYong Motor in 2011 to as a vision to fill its premium product portfolio. Now Mahindra is having full range of SUV products from Low Budget to Mid high and premium segment. SsangYong, will… Continue Reading