Indian Bus Market Research Analysis Report is our latest analysis on product strategy & market dynamics. Indian Bus market is attractive market for OEMs, Dealers & Vendors. India would be one the key market for European and Indian OEMs by 2020. The luxury Bus segment is the fastest growing market from last couple of years.Scania, Volvo & Mercedes are major players of this segment. The low cost segment would gradually shift to budget segment. Recently, BharatBenz announced to enter into budget segment.
In our analysis, we also forecast Bus price increase, Material and other expense fluctuation. The expected increase in Bus price would be 3-4% in next 1 to 3 year. Commodity price, Material cost and promotional cost would also increase between 2 to 5% by 2018.
The Bus technology would play important role as per future market trend, predicted by Autobei Consulting Group."Go Green" will be next selling & buying punch line for Bus Industry. Scania, Volvo are leading players to introduce new technology in market and trys to establish technology oriented brand in this segment. MAN is also having potential to be a major player in Budget and Premium Bus segment but it could not penetrate the market like in Truck segment.
M&HCV segment registered negative growth of around 5% and LCV segment registered around 5% growth. Bus export noted growth of 71% in 2014. Tata, Ashok Leyland, Mahindra, SML Isuzu, Force Motors are traditional players in Bus segment. Every brand is having its USP in particular segment. In domestic market ,Tata Motors is the market leader with around 36%, Force Motors with 23% and Ashok Leyland with 16.5% market share. Force Motors would also successful in overseas market by focusing target countries. Its flagship model Traveller is the leader in its segment from a long time.
Bus transportation will be backbone of public transport due to heavy traffic in country. India need Bus which can replace car and Two wheeler. Central & State Governments are taking initiative to construct road and which give better connectivity in rural and urban areas. Due to such initiatives bus sales will increase and register impressive growth.
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The Sales overview of OEMs:
Export noted 68% growth majorly contribution of export of Ashok Leyland Bus
LCV segment share: