Skoda Business review and Strategy analysis is detail report of Skoda Auto Company. Skoda has launched 9 new models across the world in 2015. Starting production of Skoda superb was the one of the largest project of the company in 2015. China which is largest market for the company, started production of Skoda Fabia and updated version Skoda Superb in Nanjing plant.
India is also Strategic country for the company and production of Skoda Superb started in its Aurangabad plant in Dec 2015. Rapid is going to produce in its Pune plant.
Currently Skoda Auto is working on 2025 strategy. Company is focusing on Connected car, Digitization and Electromobility.
China, Germany, Czeck Republic,UK and Russia are top five largest markets for the company.
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In 2009, the net profit was at the lowest level since 2005.
Octavia, Fabia and rapid are top models of company.
2015 was the best year for company for sales, revenue and profit.
Region wise Analysis:
Western Europe is the biggest market for the company. Other markets including Asia is second largest market for the company.
China, Germany, Czeck republic,UK and Russia are top market for company. Russia was third largest market for company but due to political and economical crisis it de grade to number five in 2015.
Octavia is the top model of Skoda product portfolio, Fabia and rapid are second and third number products of its product range.
Detail production of Skoda models:
Source: ACG, Company