Audi,German car manufacture has registered 8% growth in FY 2014. Audi has recently became number one premium brand globally. Audi is first luxury brand who crossed 10,000 sales units in a year in Indian market. In calendar year 2013 also it became market leader in India in luxury segment.
“The double achievement of selling 10000 units in a single financial year and calendar year validates the strength and stature that the brand has achieved in India. We are looking forward to consolidate our position while growing profitably in the future as well. In line with our top-down strategy, we will be launching the next big Audi – Audi A3 Sedan later this year. Globally, the Audi A3 has been a great success and I feel that it is just the right product for the Indian market and will further delight customers across the country,” said Mr. Joe King, Head, Audi India.
Audi India grossed sales of 1404 units in March 2014, its highest in a month in India, recording a 18 percent growth year-on-year (March 2013: 1104 units).
“Audi India was the only manufacturer in its segment to pass on the full benefit of the excise duty reduction to the customer. The customer has appreciated our gesture as shown by the March sales result.” said Mr. King
“Whether in motorsport or in business, the name Audi has been synonymous with winning. Audi continues to be the market leader in the luxury SUV segment in India. Audi is also the market leader in the sports car segment in India and the launch of the Audi RS 7 sportback has further consolidated our leadership in performance cars in India. We intend to reach our customers across India and plan to expand our dealership network to 40 by the end of this year,” added Mr. King.
Source: ACG, Company
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