Product Strategy of Electric Bus

 About a quarter of global emission is blamed on transportation. These emissions are emerging at a faster pace and electric buses though seemed to be one among many emission emanating vehicle fleets, they're accounted for an outsize effect on the environment. They defile the air much quicker than other vehicles out in the automotive market. The notable point here is these buses are accessed exactly where people are around and thus in return gifts them a variety of respiratory ailments acutely. 

Thus paving the way to find electric buses that shall let you breathe refined air for a longer period. ACG suggested that label E-buses as the one fo the best replacement solution given. Thus it makes sense that the e-bus market had increased by double-digit globally. Though charging infrastructure is a challenge for Private Bus owners.

Challenging factors:

Every year there remains a significant development and innovation in the Electric Vehicle sector. Innovation and modernization of high-end bus vehicles led the energy supplier to enter the E-bus market. One of the largest Energy suppliers has desired to get into the Indian Electric bus market. Thus the company contacted ACG to help them create a product strategy in reference to E- bus. From the inevitable challenges to product strategies for a new player to bloom in the country of diversity. 

The bus industry is one of the significant and highly developed segments that are largely utilized by people in the Indian automobile industry. The economy of E-buses is expected to skyrocket 71.9 billion dollars by the end of 2024 with a compound annual growth rate of 19.6 % between 2019-2024. Upon realizing this, the largest and notable energy supplier requested us to create an analysis between the current bus market with that of E- buses and the strategies to enter the E- market. In late 2018,

Going electric as exciting as it sounds, it has got a few challenges that hindered E-buses to grow in our automotive sector. Yes, the infrastructure and changes in lifestyle. The batteries don't sustain the same way in Delhi as it does in Bangalore. well, the capital cost does share a larger portion when it comes to drawbacks of buying an E- vehicle specifically,  E-buses. The procurement sector has estimated a range of around 1.7 crores to 2.3 crores for purchasing e-buses. This is actually, three times more than that of CNG buses.

Implemented methodologies:

For starters, we analyzed the current scenario of buses running in Compressed natural gas. It's reported that natural gas produces around 2364 grams of CO2 per mile whereas an electric bus would produce merely 1078 grams of CO2 per mile. Thus accessing an electric bus would reduce 54.3% of CO2 in the atmosphere. Furthermore, we noted key factors to determine the target cities, phase-wise State Transport Undertaking buses, and private-owned buses. Predicted the Bus volume according to the current scenario. Application wise analyzed the price range, length of a bus, specifications, and features to be installed. 

The distance traveled by bus and market dynamics plays a major role in market analysis. Thus along with them included customer purchase patterns, new regulations, and imposts to be carried out for private buyers. A complete sketch about the impact of E-bus on the Indian bus market is drawn along with a financial conclusion. 

Effective and ideal Solution:

The detailed market strategy of E-bus provides a clear roadmap and plan of actions for product developments. This project was completed within a short period. The growth in the market revealed how market strategies stimulated the manufacturers for further investments in E-Buses. This project divulged regional and segmentation analysis. We included the comparison of market trend (past five years) to that of predicted estimation by the year 2024. A comprehensive study on growth opportunities in various applications of Electric buses is carried out. We submitted the product portfolios and phase-wise product launches of the cities along with the investment plan. A detailed survey was carried out for expected sales, price strategies and company's revenue. 

Upon enhancing the infrastructure and charging stations E-buses shall be established in many regions of the country. The on-route charging station among densely packed urban areas will ensure the mess-free running of E-buses. The detailed case study disclosed the changing demands of emerging trends among electric buses in the automotive sector. Additionally, segments that have got the tendency to grow at a faster pace are covered. We've included the company profiles of leading players in the field of Electric buses to get a rough figure for the investors. The factors affecting market dynamics are discussed and jotted roughly the major challenges a company will face upon getting into the E-Vehicle sector. New developments in E-buses are taken into account while analyzing for the betterment of society. Thus, a detailed case study is carried out on E- buses from general analysis to product strategies.